Multi-Media Marketing Specialist (Hybrid - Columbia, SC)

Multi-Media Marketing SpecialistThe Multi-Media Marketing Specialist will report directly to the Creative Design Manager and work alongside other marketing professionals and clients. The primary responsibility is to conceptualize, design, and produce various multimedia content including animations, digital graphics, videos, and interactive presentations/videos.What you'll doCreate and develop multimedia marketing campaign assets that support customer goals and drive lead generation through digital mediums.Responsible for conceptualizing and designing multimedia content for online ad placement, presentations, websites, value-added content, email campaigns, PPC assets, and other projects.Conceptualize and storyboard ideas for multimedia projects, ensuring alignment with brand guidelines and client marketing objectives.Demonstrate knowledge and creativity by staying updated on industry trends and best practices in multimedia design and technology, incorporating that knowledge into innovative and creative solutions to design challenges or unusual requests.Oversee project delivery and demonstrate an understanding of adherence to project schedules and effective communication with customers and management.Support positive vendor relationships and provide customers with accurate cost quotes for external services when needed.What you'll needBachelors, Marketing or Multimedia Design OR Equivalent Work ExperienceProven experience (3-4 years) as a multimedia designer or in a similar role, with a strong portfolio showcasing creative work.Experience supporting the delivery of creative assets that have increased lead generation or revenue.Thorough understanding of marketing elements and market research methods.Proficiency in multimedia design software such as Adobe Creative Cloud (including Premiere Pro) and other tools.Effective project management skills with the ability to manage multiple projects simultaneously and develop accurate project time estimates.

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