Truck-Lite
MARKETING COMMUNICATIONS MANAGER
Truck-Lite, Southfield, Michigan, United States, 48076
Description
JOB DESCRIPTION:Identify and secure key media placement opportunities for Clarience Technologies and its portfolio brands, including executive interviews, product demonstrations, customer testimonials, integration partner expansions, and general business momentum to generate favorable coverage and demonstrate momentum of business/brands.Develop message strategy for Clarience Technologies and its role in the future of transportation that will carry over into all external communications touchpoints including the website, PR, social media, external speaking opportunities, white papers and infographics, videos and more.Develop and manage social media for Clarience and select brands, which includes LinkedIn posts/blogs, video content, position papers and infographics, and other digital content.Create and manage foundation for successful communications, including company fact books, executive bios, company overview presentations and more.Measure and manage to monthly share-of-voice for Clarience Technologies and its portfolio of brands.REQUIREMENTS:Bachelor’s degree, Communication and/or Public Relations preferredExperience with trade and business media relationsAt least ten years in a marketing communications, brand marketing or equivalent agency roleUnderstanding and passion for transportation and any related technologies; ideal candidate will have industry experienceStrong ability and desire to write B2B content
#J-18808-Ljbffr
JOB DESCRIPTION:Identify and secure key media placement opportunities for Clarience Technologies and its portfolio brands, including executive interviews, product demonstrations, customer testimonials, integration partner expansions, and general business momentum to generate favorable coverage and demonstrate momentum of business/brands.Develop message strategy for Clarience Technologies and its role in the future of transportation that will carry over into all external communications touchpoints including the website, PR, social media, external speaking opportunities, white papers and infographics, videos and more.Develop and manage social media for Clarience and select brands, which includes LinkedIn posts/blogs, video content, position papers and infographics, and other digital content.Create and manage foundation for successful communications, including company fact books, executive bios, company overview presentations and more.Measure and manage to monthly share-of-voice for Clarience Technologies and its portfolio of brands.REQUIREMENTS:Bachelor’s degree, Communication and/or Public Relations preferredExperience with trade and business media relationsAt least ten years in a marketing communications, brand marketing or equivalent agency roleUnderstanding and passion for transportation and any related technologies; ideal candidate will have industry experienceStrong ability and desire to write B2B content
#J-18808-Ljbffr