LexisNexis Risk Solutions
Marketing Manager (Hybrid)
LexisNexis Risk Solutions, Alpharetta, Georgia, United States, 30239
Marketing Manager (Hybrid)
About the RoleThe Marketing Manager is responsible for initiating and driving marketing strategies and plan development for various data analytics solutions for the insurance industry, including our identity management and insurance acquisition and retention solutions. This position will manage and support marketing activities including but not limited to value proposition and messaging development, demand generation activities (digital advertising, content marketing, email communications, events and webinars), content and sales tool development, and industry-specific marketing communications to internal and external stakeholders.ResponsibilitiesDeveloping fully integrated strategic marketing plans with objectives for awareness, demand generation, and retentionEvaluating new channels, benchmarking, and reporting performance to drive lead generation for qualified opportunities across our marketsCreating high-impact messaging and thought leadership content, including eBooks, infographics, white papers, and more, for various channels such as web, social, blogs, video, print, etc.Overseeing creative development of marketing materials and coordinating promotion activities with internal stakeholders and external agencies/vendorsTracking, analyzing, and reporting marketing results per initiative.Executing marketing deliverables and tactics such as direct mail, digital advertising, email marketing, events, social media marketing, webinars, etc.RequirementsMust have experience working in a matrixed environment with multiple stakeholders and partnersHave extensive experience in messaging and value proposition developmentMust have a minimum of 7-10 years in-depth, business-to-business consultation and strategy developmentExperienced with Information Technology, Data Analytics, and Start-up organizations preferred. Insurance industry marketing experience a plus.Have proven experience in using contact management systems, CRM, and/or marketing databases.Experience with integrated lead generation/nurturing, up-sell/cross-sell, and retention programs and processes4-year College Degree (preferably in Marketing, Communications, or Business) or equivalent in work experience.Have experience with budgeting and planning processesMust have extensive content marketing experience including the ability to create content for various mediums and supervise contract writers and agencies for desired output.Experience in leading projects in their entirety and in handling multiple projects with strong project managementExhibit strong written and verbal communication skills
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About the RoleThe Marketing Manager is responsible for initiating and driving marketing strategies and plan development for various data analytics solutions for the insurance industry, including our identity management and insurance acquisition and retention solutions. This position will manage and support marketing activities including but not limited to value proposition and messaging development, demand generation activities (digital advertising, content marketing, email communications, events and webinars), content and sales tool development, and industry-specific marketing communications to internal and external stakeholders.ResponsibilitiesDeveloping fully integrated strategic marketing plans with objectives for awareness, demand generation, and retentionEvaluating new channels, benchmarking, and reporting performance to drive lead generation for qualified opportunities across our marketsCreating high-impact messaging and thought leadership content, including eBooks, infographics, white papers, and more, for various channels such as web, social, blogs, video, print, etc.Overseeing creative development of marketing materials and coordinating promotion activities with internal stakeholders and external agencies/vendorsTracking, analyzing, and reporting marketing results per initiative.Executing marketing deliverables and tactics such as direct mail, digital advertising, email marketing, events, social media marketing, webinars, etc.RequirementsMust have experience working in a matrixed environment with multiple stakeholders and partnersHave extensive experience in messaging and value proposition developmentMust have a minimum of 7-10 years in-depth, business-to-business consultation and strategy developmentExperienced with Information Technology, Data Analytics, and Start-up organizations preferred. Insurance industry marketing experience a plus.Have proven experience in using contact management systems, CRM, and/or marketing databases.Experience with integrated lead generation/nurturing, up-sell/cross-sell, and retention programs and processes4-year College Degree (preferably in Marketing, Communications, or Business) or equivalent in work experience.Have experience with budgeting and planning processesMust have extensive content marketing experience including the ability to create content for various mediums and supervise contract writers and agencies for desired output.Experience in leading projects in their entirety and in handling multiple projects with strong project managementExhibit strong written and verbal communication skills
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