Wal-Mart
Lifecycle Marketing/Campaigning Manager
Wal-Mart, California, Missouri, United States, 65018
FocusKPI is looking for a Lifecycle Marketing/Campaigning Manager or Product Marketing Manager
to join one of our clients, a high-tech, SaaS company.
The Confluence Product Marketing team within the client is looking for a marketing contractor to support a number of product and feature launches that require customer facing copy, content, assets, and enablement support in order to hit and deliver against their GTM timelines and business goals. They are looking for someone who can partner closely with cross functional teams, manage a set of deliverables, with particular skills to support customer outreach through various channels such as email, website, sales, paid and organic channels, while engaging with their customer community. Conducting customer interviews and supporting competitive analysis are also important in this role.
Work Location:
Remote - anywhere in the USDuration:
12 months contractPay Range:
$40/hr to $51/hr
Responsibilities:
Develop and execute marketing campaigns to drive acquisition, engagement and retention of Confluence features and functionalityCollaborate with cross-functional teams, including product, marketing, sales, to ensure the success of marketing initiativesAnalyze data and metrics to measure the effectiveness of marketing campaigns and make data-driven decisions to optimize campaignsChampion the customer and understand the competitive landscape to identify new opportunities for growthCreate and present reports on campaign performance to stakeholders and make recommendations for future marketing effortsQualifications:
3-5+ years in marketing, product marketing, integrated marketing, go-to-market or lifecycle marketingBachelor’s Degree in marketing or business-related fieldFast paced tech industry. B2B & SaaS is a huge plus to haveAn experience with
marketing campaigns
with execution and
Life cycle campaign/marketing
is highly requiredAn understanding of both
PLG
and
sales-led GTM tactics
to execute go-to-market plans across the appropriate mix of channels(email, website, sales, organic, paid)Experience making data-driven decisions and tracking
campaign performance
to drive the best resultsProficiency in
learning complex software solutionsThis role will also have somesort of
copy writing
and
content writing
experience to to support writing blogs, community posts, email etc.Support
customer outreach
through various channels such as email, website, sales, paid and organic channels, while engaging with our customer communityBeing able to stay on top of multiple work streams and deliver quality work on timeExcellent written and verbal communication skillsAbility to work independently and manage one’s timeThank you!FocusKPI Hiring TeamFounded in 2010, FocusKPI, Inc. (FocusKPI) is a data science and technology firm specializing in predictive analytics practice and methodologies. FocusKPI is a US company headquartered in Silicon Valley, California, with an East Coast office in Boston, Massachusetts.NOTICE:
Please be aware of fraudulent emails regarding job postings, job offers and fake checks. FocusKPI's recruiting team will strictly reach out via @focuskpi.com email domain. If you have received fraudulent emails now or in the past, please report it to
https://reportfraud.ftc.gov/
.
The domain @focuskpijobs.com is fraudulent and not related to FocusKPI. Please do not not reply or communicate to anyone with @focuskpijobs.com.
#J-18808-Ljbffr
to join one of our clients, a high-tech, SaaS company.
The Confluence Product Marketing team within the client is looking for a marketing contractor to support a number of product and feature launches that require customer facing copy, content, assets, and enablement support in order to hit and deliver against their GTM timelines and business goals. They are looking for someone who can partner closely with cross functional teams, manage a set of deliverables, with particular skills to support customer outreach through various channels such as email, website, sales, paid and organic channels, while engaging with their customer community. Conducting customer interviews and supporting competitive analysis are also important in this role.
Work Location:
Remote - anywhere in the USDuration:
12 months contractPay Range:
$40/hr to $51/hr
Responsibilities:
Develop and execute marketing campaigns to drive acquisition, engagement and retention of Confluence features and functionalityCollaborate with cross-functional teams, including product, marketing, sales, to ensure the success of marketing initiativesAnalyze data and metrics to measure the effectiveness of marketing campaigns and make data-driven decisions to optimize campaignsChampion the customer and understand the competitive landscape to identify new opportunities for growthCreate and present reports on campaign performance to stakeholders and make recommendations for future marketing effortsQualifications:
3-5+ years in marketing, product marketing, integrated marketing, go-to-market or lifecycle marketingBachelor’s Degree in marketing or business-related fieldFast paced tech industry. B2B & SaaS is a huge plus to haveAn experience with
marketing campaigns
with execution and
Life cycle campaign/marketing
is highly requiredAn understanding of both
PLG
and
sales-led GTM tactics
to execute go-to-market plans across the appropriate mix of channels(email, website, sales, organic, paid)Experience making data-driven decisions and tracking
campaign performance
to drive the best resultsProficiency in
learning complex software solutionsThis role will also have somesort of
copy writing
and
content writing
experience to to support writing blogs, community posts, email etc.Support
customer outreach
through various channels such as email, website, sales, paid and organic channels, while engaging with our customer communityBeing able to stay on top of multiple work streams and deliver quality work on timeExcellent written and verbal communication skillsAbility to work independently and manage one’s timeThank you!FocusKPI Hiring TeamFounded in 2010, FocusKPI, Inc. (FocusKPI) is a data science and technology firm specializing in predictive analytics practice and methodologies. FocusKPI is a US company headquartered in Silicon Valley, California, with an East Coast office in Boston, Massachusetts.NOTICE:
Please be aware of fraudulent emails regarding job postings, job offers and fake checks. FocusKPI's recruiting team will strictly reach out via @focuskpi.com email domain. If you have received fraudulent emails now or in the past, please report it to
https://reportfraud.ftc.gov/
.
The domain @focuskpijobs.com is fraudulent and not related to FocusKPI. Please do not not reply or communicate to anyone with @focuskpijobs.com.
#J-18808-Ljbffr