Ram Enterprise
Marketing Coordinator
Ram Enterprise, Elko, Nevada, us, 89802
RAM Enterprise, Inc. is looking for an experienced, observant, and motivated individual to join us as a Marketing Coordinator. This will be a non-exempt salary position located in the Elko, NV facility reporting directly to the VP of Marketing.Job Duties and Responsibilities:Safety
Actively promote safety as the company’s number one priority.SPADE (Safe People Always Determine Excellence) Program
Marketing
Manage all aspects of day-to-day marketing communications, branding and public relations efforts print, digital & web platformsProduction/distribution of RAM Swag (shirts, hats, backpacks, mugs, banners, site signs, booths, buttons, promotional goods)Develop photo & video content library for all company marketing activities (social media, email marketing and blog platforms)Travel to sites to take footage/pictures of RAM accomplishments and jobs for sales, marketing, estimating, spotlighting of jobsBuild a database of project spotlights using pictures taken by Marketing Dept and RAM staffConduct research and analyze customer behavior.Identify and analyze competitors.Implement and track marketing campaigns and analyze results.Gather and analyze consumer behavior data in web traffic and rankings.Create and implement social media strategies.Create and manage company newsletters.Identify opportunities for media and press coverage.Ensure all messaging and content fits within brand guidelines.Oversee management of all digital channels.Create, maintain and implement digital marketing and editorial calendars.May be asked to design graphics, edit video, or create other forms of content beyond written.Create and maintain a content calendar.
Plan and execute our company's participation in trade shows and exhibitions, ensuring the success of these events by coordinating logistics, managing resources, and facilitating engagement with attendeesCollaborating with the sales team and organizers to define the strategy and event requirementsCoordinate the logistics of trade show participation, including booth setup, signage, equipment, shipping, and other logistical requirementsRequirements and Qualifications:Bachelor’s degree in marketing or relevant field. OR equivalent experienceProven success and work experience as a marketing coordinator or similar role.Solid working knowledge of traditional and digital marketing tools.Experience with multiple research methodsExpertise with marketing automation programs and workflows.Familiarity with necessary CRM and content management system softwareUnderstanding of geofencing, pay-per-click, SEO and SEM.Familiarity with analytical tools such as Google Analytics and Webmaster Tools.Expertise with Adobe Creative Suite ProgramsStrong research and writing skills.The ideal candidate should have excellent project management skills, strong communication abilities, and a passion for delivering outstanding resultsExpertise working with and managing vendorsWe are seeking an organized and detail-oriented individualProfessional work experience in Construction, Electrical, Power Generation, Mining industriesHave an understanding of graphic design layout and composition in several forms of media (print, signage, websites and video editing)Effectively manage and track multiple projectsWork may require occasional weekend and/or evening workRegular office environment expectations: Sitting at least 80%, Standing, walking, and bending at least 10%Travel to RAM facilities and job sites, as neededPosition is located in Elko, NVOffice Based positionBenefits Included:401k Company MatchHealth Savings AccountLife InsuranceRAM Enterprise, Inc. is an equal opportunity employer.Equal Opportunity Employer, including disabled and veterans.
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Actively promote safety as the company’s number one priority.SPADE (Safe People Always Determine Excellence) Program
Marketing
Manage all aspects of day-to-day marketing communications, branding and public relations efforts print, digital & web platformsProduction/distribution of RAM Swag (shirts, hats, backpacks, mugs, banners, site signs, booths, buttons, promotional goods)Develop photo & video content library for all company marketing activities (social media, email marketing and blog platforms)Travel to sites to take footage/pictures of RAM accomplishments and jobs for sales, marketing, estimating, spotlighting of jobsBuild a database of project spotlights using pictures taken by Marketing Dept and RAM staffConduct research and analyze customer behavior.Identify and analyze competitors.Implement and track marketing campaigns and analyze results.Gather and analyze consumer behavior data in web traffic and rankings.Create and implement social media strategies.Create and manage company newsletters.Identify opportunities for media and press coverage.Ensure all messaging and content fits within brand guidelines.Oversee management of all digital channels.Create, maintain and implement digital marketing and editorial calendars.May be asked to design graphics, edit video, or create other forms of content beyond written.Create and maintain a content calendar.
Plan and execute our company's participation in trade shows and exhibitions, ensuring the success of these events by coordinating logistics, managing resources, and facilitating engagement with attendeesCollaborating with the sales team and organizers to define the strategy and event requirementsCoordinate the logistics of trade show participation, including booth setup, signage, equipment, shipping, and other logistical requirementsRequirements and Qualifications:Bachelor’s degree in marketing or relevant field. OR equivalent experienceProven success and work experience as a marketing coordinator or similar role.Solid working knowledge of traditional and digital marketing tools.Experience with multiple research methodsExpertise with marketing automation programs and workflows.Familiarity with necessary CRM and content management system softwareUnderstanding of geofencing, pay-per-click, SEO and SEM.Familiarity with analytical tools such as Google Analytics and Webmaster Tools.Expertise with Adobe Creative Suite ProgramsStrong research and writing skills.The ideal candidate should have excellent project management skills, strong communication abilities, and a passion for delivering outstanding resultsExpertise working with and managing vendorsWe are seeking an organized and detail-oriented individualProfessional work experience in Construction, Electrical, Power Generation, Mining industriesHave an understanding of graphic design layout and composition in several forms of media (print, signage, websites and video editing)Effectively manage and track multiple projectsWork may require occasional weekend and/or evening workRegular office environment expectations: Sitting at least 80%, Standing, walking, and bending at least 10%Travel to RAM facilities and job sites, as neededPosition is located in Elko, NVOffice Based positionBenefits Included:401k Company MatchHealth Savings AccountLife InsuranceRAM Enterprise, Inc. is an equal opportunity employer.Equal Opportunity Employer, including disabled and veterans.
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