KB Home
Marketing Manager
KB Home, Riverview, Florida, us, 33568
About KB Home
KB Home is one of the largest and most recognized homebuilders in the United States and has built over 650,000 quality homes in our more than 60-year history. Today, KB Home operates in 45 markets from coast to coast. What sets KB Home apart is the exceptional personalization we offer our homebuyers from those buying their first home to experienced buyers allowing them to make their home uniquely their own, at a price that fits their budget. As the leader in energy-efficient homebuilding, KB Home was the first builder to make every home it builds ENERGY STAR certified, a standard of energy performance achieved by fewer than 10% of new homes in America, and has built more ENERGY STAR certified homes than any other builder. An energy-efficient KB home helps lower the cost of ownership and is designed to be healthier, more comfortable and better for the environment than new homes without certification. We build strong, personal relationships with our customers so they have a real partner in the homebuying process. As a result, we have the distinction of being the #1 customer-ranked national homebuilder in third-party buyer satisfaction surveys. Build your career with KB Home. Learn more .
JOB SUMMARY: The marketing manager is responsible for the design and execution of the division’s marketing plan. Working with the sales team, this position will be responsible for community specific marketing initiatives that will ultimately drive increased traffic, resulting in higher sales volume.
Essential Duties And Responsibilities
Marketing Plans:
Develop, recommend and drive the implementation of quarterly and annual marketing programs for assigned local divisions.Review regular market research and advise division leadership on market trends and opportunities.Create, support and facilitate development and execution of local marketing plans.
Marketing Promotions
Create, plan, and execute weekly customer events, promotions and advertising concepts to increase brand awareness and increase traffic to communities.Create customized marketing programs for each specific community within the division.Develop annual and quarterly marketing “calendar of events” for the divisionPlan, organize, and deliver marketing events for current and new communities. Work with various vendors to provide creative and engaging events.Review and select corporate approved promotional materials for all assigned communities.Research, select and monitor the use of human directional vendors to assist in driving traffic to current and new communities.In conjunction with Corporate Marketing, continue to evaluate, recommend and execute various e-marketing initiatives from a local standpoint, including the use of the company website and other social media sites.
Performance Management And Development
Recruit, hire, and retain Marketing personnel.Establish performance goals for each employee and continuously monitor and communicate results.Ensure timely completion of all performance reviews for direct reports.Identify team performance gaps and development areas, and offer training or coaching solutions to narrow the gap. Ensure all individual required training is completed.Conduct regular team meetings to discuss goals/strategy, celebrate successes, and share best practices.
Marketing Budget
Work with division leadership to establish and execute the division’s marketing budget including event planning, promotional materials, human directionals, & other outreach methods.
Metrics
Regularly visit KB Home and competitor communities throughout the division to evaluate trends and competitor data.Ensure the ongoing collection of relevant marketing data for purposes of future evaluations.Develop and monitor extensive traffic reports by community for comparison purposes
Education/Experience/Minimum Requirements
Education:
Bachelor’s degree in advertising, marketing or communications or business preferred, not required
Experience
3+ years in-house corporate or agency experience in Marketing (national, regional, and/or local)Prior experience in Real Estate industry preferred, ideally in Residential Homebuilding
Knowledge, Skills & Abilities
Extensive knowledge in every aspect of marketing strategies to achieve organizational objectives and ultimately strengthen our brand.Strong understanding of market dynamics, customer and requirements.Strong leadership abilities, including strategic planning and goal attainment.Strong project management skillsA demonstrated ability to work creatively and cooperatively in a fast-paced environment and to respond immediately to issues. Innovative!Strong verbal and written communication, with the ability to take complex concepts and communicate succinctly and accurately.Strong Business Acumen.
Work Requirements
35% local travel required.Conduct business in a professional and ethical manner to potential buyers and external brokers to reinforce goodwill and profitability for the company.
Find out why KB Home is attracting and retaining the best employees! If you are interested and qualified, please apply now. KB Home provides above average compensation packages and earnings potential, full benefits, an outstanding 401K matching program, bonus plans and amazing promotional opportunities. KB Home is an equal opportunity employer committed to hiring a diverse work team. Diversity is important to KB Home!#J-18808-Ljbffr
KB Home is one of the largest and most recognized homebuilders in the United States and has built over 650,000 quality homes in our more than 60-year history. Today, KB Home operates in 45 markets from coast to coast. What sets KB Home apart is the exceptional personalization we offer our homebuyers from those buying their first home to experienced buyers allowing them to make their home uniquely their own, at a price that fits their budget. As the leader in energy-efficient homebuilding, KB Home was the first builder to make every home it builds ENERGY STAR certified, a standard of energy performance achieved by fewer than 10% of new homes in America, and has built more ENERGY STAR certified homes than any other builder. An energy-efficient KB home helps lower the cost of ownership and is designed to be healthier, more comfortable and better for the environment than new homes without certification. We build strong, personal relationships with our customers so they have a real partner in the homebuying process. As a result, we have the distinction of being the #1 customer-ranked national homebuilder in third-party buyer satisfaction surveys. Build your career with KB Home. Learn more .
JOB SUMMARY: The marketing manager is responsible for the design and execution of the division’s marketing plan. Working with the sales team, this position will be responsible for community specific marketing initiatives that will ultimately drive increased traffic, resulting in higher sales volume.
Essential Duties And Responsibilities
Marketing Plans:
Develop, recommend and drive the implementation of quarterly and annual marketing programs for assigned local divisions.Review regular market research and advise division leadership on market trends and opportunities.Create, support and facilitate development and execution of local marketing plans.
Marketing Promotions
Create, plan, and execute weekly customer events, promotions and advertising concepts to increase brand awareness and increase traffic to communities.Create customized marketing programs for each specific community within the division.Develop annual and quarterly marketing “calendar of events” for the divisionPlan, organize, and deliver marketing events for current and new communities. Work with various vendors to provide creative and engaging events.Review and select corporate approved promotional materials for all assigned communities.Research, select and monitor the use of human directional vendors to assist in driving traffic to current and new communities.In conjunction with Corporate Marketing, continue to evaluate, recommend and execute various e-marketing initiatives from a local standpoint, including the use of the company website and other social media sites.
Performance Management And Development
Recruit, hire, and retain Marketing personnel.Establish performance goals for each employee and continuously monitor and communicate results.Ensure timely completion of all performance reviews for direct reports.Identify team performance gaps and development areas, and offer training or coaching solutions to narrow the gap. Ensure all individual required training is completed.Conduct regular team meetings to discuss goals/strategy, celebrate successes, and share best practices.
Marketing Budget
Work with division leadership to establish and execute the division’s marketing budget including event planning, promotional materials, human directionals, & other outreach methods.
Metrics
Regularly visit KB Home and competitor communities throughout the division to evaluate trends and competitor data.Ensure the ongoing collection of relevant marketing data for purposes of future evaluations.Develop and monitor extensive traffic reports by community for comparison purposes
Education/Experience/Minimum Requirements
Education:
Bachelor’s degree in advertising, marketing or communications or business preferred, not required
Experience
3+ years in-house corporate or agency experience in Marketing (national, regional, and/or local)Prior experience in Real Estate industry preferred, ideally in Residential Homebuilding
Knowledge, Skills & Abilities
Extensive knowledge in every aspect of marketing strategies to achieve organizational objectives and ultimately strengthen our brand.Strong understanding of market dynamics, customer and requirements.Strong leadership abilities, including strategic planning and goal attainment.Strong project management skillsA demonstrated ability to work creatively and cooperatively in a fast-paced environment and to respond immediately to issues. Innovative!Strong verbal and written communication, with the ability to take complex concepts and communicate succinctly and accurately.Strong Business Acumen.
Work Requirements
35% local travel required.Conduct business in a professional and ethical manner to potential buyers and external brokers to reinforce goodwill and profitability for the company.
Find out why KB Home is attracting and retaining the best employees! If you are interested and qualified, please apply now. KB Home provides above average compensation packages and earnings potential, full benefits, an outstanding 401K matching program, bonus plans and amazing promotional opportunities. KB Home is an equal opportunity employer committed to hiring a diverse work team. Diversity is important to KB Home!#J-18808-Ljbffr