Social Media Manager

Track a link. Look for a creator. Find inspiration.The Atlanta Falcons Social Media Manager will serve as the social account manager and key contributor for the Atlanta Falcons digital team, specifically the Atlanta Falcons Social Media vertical. This person will carry out the Falcons online tone, ensuring consistency and accuracy across all published social content. They will serve as the main publisher of Atlanta Falcons social media content. In addition to being the lead social publisher, this person will also support influencer campaign across the organization as they relate to social media. This role will work to push the boundaries of the Atlanta Falcons share of voice online and push content to where the organization has never been before.The Social Media Manager must have a high sports acumen and seasoned experience in media. Previous sports experience, day-to-day account management, and a positive digital footprint is essential in order to be considered. This position will report to the Atlanta Falcons Senior Manager, Social Media, who oversees the social team. The Social Media Manager will also work alongside a Social Media Specialist and Social Content Creator.This role is based in Flowery Branch, GA.Roles and ResponsibilitiesServe as the primary publisher for the Atlanta Falcons social team, including but not limited to Twitter/X, Instagram, Facebook, YouTube, TikTokCreate social copy and proofread to a high standard to ensure content is in line with the editorial team’s style and toneEnsure the Atlanta Falcons are participating in social trends while maintaining brand authenticity to the team, city and cultureLeverage social listening tools to report on fan sentiment during key moments and key learningsClearly communicate and report back on content strategies and optimizations to digital staffCollaborate with in-house digital team, Social Content Creator to optimize creative assets needed for social distributionWork closely with the Senior Manager, Social Media on long-term social calendarCollaborate closely with members of the Atlanta Falcons Marketing and Community Relations team to ensure the Atlanta Falcons entire digital ecosystem is messaging points effectivelyProvide guidance to auxiliary accounts: FalconsFits, Freddie Falcon, Falcons LocalWork closelye with the Senior Manager, Social Media on key influencer marketing campaigns that have strong ties to the social verticalManage and inspire other social media team members; creating an environment where they can do their best workRegularly write and publish new content on nights, weekends and holidaysServe on Falcons Digital managers meetingsSkills and Basic Qualifications5+ years experience in social content creation and social content strategyBachelor's Degree in Journalism, Communications, or similar fieldMust have hands-on social media experience in sports or similar backgroundDeep understanding of social media platforms and social management tools. Knowledge of paid digital media is a bonus, but not requiredPortfolio that demonstrates a creative and diverse approach to storytelling on social platformsProven organization and project management skills; able to flawlessly juggle multiple balls at onceRecord of highly visible deadlines, online moments and projectsExtensive sports and football acumenPassionate about telling great stories with a high attention to detail and accuracyHigh grammatical proficiencyAvailability to work irregular hours, including weekends and holidays as neededThough this position won’t have 100% travel, candidate must have availability to travel when neededAbility to multitask and manage various projects and the goals of multiple departmentsMust be comfortable working in a dynamic, fast paced environmentAbility to meet deadlines and work under public pressuresComfortable working in a matrixed organization across media, marketing, community, sponsorship, PR, and football operationsTeam player who thrives in projects that involve multiple stakeholders

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