Voyager Sopris Learning
Product Marketing Manager
Voyager Sopris Learning, Dallas, Texas, United States, 75215
Job Overview
The Product Marketing Manager will be responsible for contributing customer and market insights, persona and use case development, messaging of product features and benefits, go-to-market efforts, and managing multiple projects across the portfolio of K-12 Education products for Lexia.
Job Responsibilities
Storyteller: You'll create compelling and differentiated messaging that conveys the unique vision and strategy for designated products - clearly articulate product benefits and features to ensure sales and customer understanding.Sales Support: Partner closely with sales, sales enablement, and product managers to align the buyer journey and develop customer-facing material that captures product value clearly and effectively.Product Insights and Voice of Sales: You'll have a deep understanding of our product, fueled by customer needs, buyer personas and market trends. Together with the product management team, you'll educate internal and external stakeholders on our product features and their benefits.Voice of customer: You'll represent the voice of the market and customer; provide market analysis, build standardized personas and use cases, identify target markets, and conduct industry analysis for product differentiation and positioning.Measure + Optimize: Establish framework for product measurement, partnering cross-functionally to land product-level goals. Gather feedback on product adoption and customer experience. Optimize and evolve products to ensure customer retention.Manage all market-facing communication aspects of the product life-cycle process including: Marketing strategy and communication for designated products and projects, Multi-channel content and collateral, Develop and maintain sales activation tools.Job Requirements
5+ years in Marketing, Market Development, or Marketing Operations.Experience in the Literacy and/or Language Arts market is a plus.Experience in K-12 educational SaaS and e-learning.Proven track record of working on cross-functional teams.Demonstrated ability to effectively manage multiple projects and initiatives.Excellent verbal and written communication skills.Able interpersonal skills - this role will interact with customers as well as our internal sales, product development, central marketing, and product management teams.Time management and organizational skills.Proven ability to work in a fast-paced, deadline-oriented, collaborative climate.Experience with developing and/or refining processes, managing budgets, and contractor relationships.To learn more about our organization and the exciting work we do, visit
https://www.lexialearning.com/ .An Equal Opportunity Employer
We are dedicated to fostering a culture that celebrates unique backgrounds, ideas, and experiences. All qualified applicants will receive consideration for employment without discrimination on the basis of race, color, age, religion, sex, gender, gender identity/expression, sexual orientation, national origin, protected veteran status, or disability.
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The Product Marketing Manager will be responsible for contributing customer and market insights, persona and use case development, messaging of product features and benefits, go-to-market efforts, and managing multiple projects across the portfolio of K-12 Education products for Lexia.
Job Responsibilities
Storyteller: You'll create compelling and differentiated messaging that conveys the unique vision and strategy for designated products - clearly articulate product benefits and features to ensure sales and customer understanding.Sales Support: Partner closely with sales, sales enablement, and product managers to align the buyer journey and develop customer-facing material that captures product value clearly and effectively.Product Insights and Voice of Sales: You'll have a deep understanding of our product, fueled by customer needs, buyer personas and market trends. Together with the product management team, you'll educate internal and external stakeholders on our product features and their benefits.Voice of customer: You'll represent the voice of the market and customer; provide market analysis, build standardized personas and use cases, identify target markets, and conduct industry analysis for product differentiation and positioning.Measure + Optimize: Establish framework for product measurement, partnering cross-functionally to land product-level goals. Gather feedback on product adoption and customer experience. Optimize and evolve products to ensure customer retention.Manage all market-facing communication aspects of the product life-cycle process including: Marketing strategy and communication for designated products and projects, Multi-channel content and collateral, Develop and maintain sales activation tools.Job Requirements
5+ years in Marketing, Market Development, or Marketing Operations.Experience in the Literacy and/or Language Arts market is a plus.Experience in K-12 educational SaaS and e-learning.Proven track record of working on cross-functional teams.Demonstrated ability to effectively manage multiple projects and initiatives.Excellent verbal and written communication skills.Able interpersonal skills - this role will interact with customers as well as our internal sales, product development, central marketing, and product management teams.Time management and organizational skills.Proven ability to work in a fast-paced, deadline-oriented, collaborative climate.Experience with developing and/or refining processes, managing budgets, and contractor relationships.To learn more about our organization and the exciting work we do, visit
https://www.lexialearning.com/ .An Equal Opportunity Employer
We are dedicated to fostering a culture that celebrates unique backgrounds, ideas, and experiences. All qualified applicants will receive consideration for employment without discrimination on the basis of race, color, age, religion, sex, gender, gender identity/expression, sexual orientation, national origin, protected veteran status, or disability.
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