Oakwood Homes
Marketing Manager
Oakwood Homes, Colorado Springs, Colorado, United States, 80509
OAKWOOD CORE VALUESEarn Trust.
Nothing works without it.Do Good.
Be kind and collaborative. Promote equity and be welcoming to everyone.Drive Change.
We must set the standard. Advance technology and sustainability, and implement visionary practices in all we do.Be A Home.
We strive to be more than a place to work – where people have a sense of belonging, work-life balance, and a true career path.Open Doors.
We are here to help our customers realize success, own homes they love, and create more opportunities for them down the road.What will you do in this role?
The primary focus of this position is to manage the execution of marketing plans to drive qualified leads and traffic. This position is responsible for successfully implementing assigned project charters, campaigns, product launches, content audits, data-driven research, event strategy, and more. This position leads with a collaborative mindset and is committed to the overall marketing success of the organization, willing to take on all tasks, big or small, to achieve marketing goals.What you will be doing:
Execute a digital-first advertising and marketing strategy, including placement and performance management of paid search, display ads, email marketing, paid social, OTT, streaming radio, and more.Develop annual event strategy and lead in coordinating all in-person and virtual events, including home releases, community launches, product launches, homeowner appreciation activities, realtor outreach and more.Lead content auditing program for website and third-party sites focusing on performance, accuracy, and brand adherence. This includes monthly reviews and reporting creative and copy updates, and traffic strategy.Assist in the management and successful launch of various company project charters ensuring proper communication to internal and external audiences and timely execution.Lead the execution of community and product launch plans, including pre- and post-advertising and marketing, online presence, event management and reporting.Conduct feasibility and marketing research studies; organize the findings and use this information to know our customer and increase our competitive advantage in the marketplace.Collaborate with our in-house team of brand and creative professionals to request, proof, and deliver projects via an online project management platform.Represent marketing on cross-functional teams, clearly communicating strategies and objectives.Maintain healthy vendor relationships, creating maximum ROI for Oakwood Homes.Support our Sales Counselors, ensuring they have innovative and necessary tools to be successful.Demonstrate strong project management skills with an attention to detail and focus on results.Other duties as assigned.You Have:
Education and/or Work Experience Requirements:
5 years of experience in developing, planning, and executing successful marketing strategies.Effective and proven leadership skills.Must be detail-oriented and able to multi-task.Proficiency in MS Office – Word, Excel, and Outlook.Knowledge of project management software (Lytho preferred).Knowledge of CRM software (HubSpot preferred).Technology and social media savvy.Bachelor’s degree in Marketing or related field preferred.Experience in homebuilding preferred, but not required.Good verbal and written communication skills, including the ability to communicate with internal and external customers.Ability to follow defined business processes.Ability to work under pressure and meet deadlines, while maintaining a positive attitude and providing exemplary customer service.Ability to work independently and to carry out assignments to completion within parameters of instructions given, prescribed routines, and standard accepted practices.Must be a positive collaborator, self-starter and strive for continuous improvement.You Might Also Have:
Ability to safely and successfully perform the essential job functions consistent with the ADA, FMLA and other federal, state, and local standards, including meeting qualitative and/or quantitative productivity standards.Ability to maintain regular, punctual attendance consistent with the ADA, FMLA and other federal, state, and local standards.Must be able to lift and carry up to 25 pounds.Must be able to talk, listen and speak clearly.Benefits & Perks:
Comprehensive benefits package includes Medical, Dental, Vision, FSA accounts, 401K, Life Insurance, Short Term Disability, Long Term Disability, and EAP.Time Off benefits include Vacation, Sick, Holiday, Bereavement, Jury Duty, FMLA, refresh, floating holidays, and parental leave.Flexible work-from-home options (depending on position).Home purchase discount.Tuition Reimbursement.Compensation:
Base Pay - $60,000 - $78,000 Annually.Performance Bonus - Eligible for additional performance incentives.FLSA - Exempt.All benefits are subject to qualification and hire dates.NOTE:
This job description is not intended to be an exhaustive list of all duties, responsibilities, or qualifications associated with the job.Oakwood Homes is an Equal Employment Opportunity Employer and does not make employment decisions based on sex, including gender identity and pregnancy, color, race, religion, national origin, or age of 40 and older.Exemption Justification: Exempt.Business Unit - Oakwood Homes
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Nothing works without it.Do Good.
Be kind and collaborative. Promote equity and be welcoming to everyone.Drive Change.
We must set the standard. Advance technology and sustainability, and implement visionary practices in all we do.Be A Home.
We strive to be more than a place to work – where people have a sense of belonging, work-life balance, and a true career path.Open Doors.
We are here to help our customers realize success, own homes they love, and create more opportunities for them down the road.What will you do in this role?
The primary focus of this position is to manage the execution of marketing plans to drive qualified leads and traffic. This position is responsible for successfully implementing assigned project charters, campaigns, product launches, content audits, data-driven research, event strategy, and more. This position leads with a collaborative mindset and is committed to the overall marketing success of the organization, willing to take on all tasks, big or small, to achieve marketing goals.What you will be doing:
Execute a digital-first advertising and marketing strategy, including placement and performance management of paid search, display ads, email marketing, paid social, OTT, streaming radio, and more.Develop annual event strategy and lead in coordinating all in-person and virtual events, including home releases, community launches, product launches, homeowner appreciation activities, realtor outreach and more.Lead content auditing program for website and third-party sites focusing on performance, accuracy, and brand adherence. This includes monthly reviews and reporting creative and copy updates, and traffic strategy.Assist in the management and successful launch of various company project charters ensuring proper communication to internal and external audiences and timely execution.Lead the execution of community and product launch plans, including pre- and post-advertising and marketing, online presence, event management and reporting.Conduct feasibility and marketing research studies; organize the findings and use this information to know our customer and increase our competitive advantage in the marketplace.Collaborate with our in-house team of brand and creative professionals to request, proof, and deliver projects via an online project management platform.Represent marketing on cross-functional teams, clearly communicating strategies and objectives.Maintain healthy vendor relationships, creating maximum ROI for Oakwood Homes.Support our Sales Counselors, ensuring they have innovative and necessary tools to be successful.Demonstrate strong project management skills with an attention to detail and focus on results.Other duties as assigned.You Have:
Education and/or Work Experience Requirements:
5 years of experience in developing, planning, and executing successful marketing strategies.Effective and proven leadership skills.Must be detail-oriented and able to multi-task.Proficiency in MS Office – Word, Excel, and Outlook.Knowledge of project management software (Lytho preferred).Knowledge of CRM software (HubSpot preferred).Technology and social media savvy.Bachelor’s degree in Marketing or related field preferred.Experience in homebuilding preferred, but not required.Good verbal and written communication skills, including the ability to communicate with internal and external customers.Ability to follow defined business processes.Ability to work under pressure and meet deadlines, while maintaining a positive attitude and providing exemplary customer service.Ability to work independently and to carry out assignments to completion within parameters of instructions given, prescribed routines, and standard accepted practices.Must be a positive collaborator, self-starter and strive for continuous improvement.You Might Also Have:
Ability to safely and successfully perform the essential job functions consistent with the ADA, FMLA and other federal, state, and local standards, including meeting qualitative and/or quantitative productivity standards.Ability to maintain regular, punctual attendance consistent with the ADA, FMLA and other federal, state, and local standards.Must be able to lift and carry up to 25 pounds.Must be able to talk, listen and speak clearly.Benefits & Perks:
Comprehensive benefits package includes Medical, Dental, Vision, FSA accounts, 401K, Life Insurance, Short Term Disability, Long Term Disability, and EAP.Time Off benefits include Vacation, Sick, Holiday, Bereavement, Jury Duty, FMLA, refresh, floating holidays, and parental leave.Flexible work-from-home options (depending on position).Home purchase discount.Tuition Reimbursement.Compensation:
Base Pay - $60,000 - $78,000 Annually.Performance Bonus - Eligible for additional performance incentives.FLSA - Exempt.All benefits are subject to qualification and hire dates.NOTE:
This job description is not intended to be an exhaustive list of all duties, responsibilities, or qualifications associated with the job.Oakwood Homes is an Equal Employment Opportunity Employer and does not make employment decisions based on sex, including gender identity and pregnancy, color, race, religion, national origin, or age of 40 and older.Exemption Justification: Exempt.Business Unit - Oakwood Homes
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