L'Oréal
Manager, Digital Content - Garnier Brand Engagement
L'Oréal, Burbank, California, United States, 91520
Job Title:
Manager, Social Media Content – Garnier Brand EngagementPosition type:
PermanentEmployment type:
Full - TimeLocation:
New York - New YorkCountry/Region:
USA
WHO WE AREFor more than a century, L’Oréal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.
At L'Oréal Consumers Products, our mission is to democratize the best of beauty, and for us, beauty has to be sustainable. Our division holds the world’s #1 beauty brand with L’Oréal Paris, the #1 makeup brand with Maybelline New York, the #1 natural brand with Garnier, as well as NYX Professional Makeup.
At L’Oréal, our Digital team is an opportunity to be at the center of L'Oréal's digital transformation. We are determined to be pioneers in the new beauty tech world, and by incorporating digital into everything that we do, we are creating a better relationship with our consumers. When beauty and tech collide, the impossible can happen! Come join our dynamic team!
OVERVIEWThe Manager of Social Media Content role on the Garnier Brand Engagement Team will focus on working with the team to create best in class owned and earned social content for the Garnier master brand and all categories, including skincare, hair color, and hair care. This role is critical for creating an elevated brand aesthetic, persona and voice for the brand on Tik Tok, Instagram/Stories, Facebook, Twitter and Pinterest. The goal is to build brand love and advocacy on Garnier social platforms, grow an engaged community of Gen Z influencers and recruit new and younger consumers into the brand.
JOB RESPONSIBILITIESSocial Media:
The Manager will work with the team to develop strategic, engaging and consumer-friendly content for the master brand and all categories (skincare, hair color and hair care) on @GarnierUSA owned platforms to grow an engaged community of fans across platformsThe Manager will work with the team to develop a strong tone of voice and persona on each Garnier social platformsThe Manager will be responsible for the production of always on Garnier IG/Instastories, Tik Tok, Facebook and YouTubeThe Manager will be responsible for preparing assets for posting; cropping, color correcting, retouching for all Garnier social platform assets, Ecomm and digital/CRM assetsThe Manager will lead in the development of low-fi content with internal and external partners for all social channels by capturing content in-house, producing briefs, and review content to ensure all content is consistent with the brand’s identity.The Manager will assist the Brand Engagement team with planning campaign, seasonal and evergreen social strategies and lead the development of the monthly social editorial calendarThe Manager will create copy for posts taking into account the brand’s voice and persona to ensure that we are pushing out engaging and relevant content to our audienceThe Manager will design and maintain presentation decks for internal presentationsThe Manager will host regular reviews of competitors for the Brand Engagement Team so we are abreast of what others are doing plus ensure highest creative executions for GarnierAs a data-driven marketer, the Manager will oversee reporting and metrics to ensure KPIs are metThe Manager should thoroughly understand ever-evolving social metrics and liaise with CMO/CMI on the evolution of tracking ROI
Influencer Marketing
The Manager will build relationships with influencers and be very familiar with their content and audience to inform how the brand will work with influencers through earned and owned contentThe Manager will attend influencer events/shoots/activations to activate the strategy with live and in-situation content creationThe Manager will be responsible in building UGC strategies and managing programs by working collaboratively with internal and external partners.The Manager will oversee all content creation developed for owned social channels, while incorporating relevant and trend-focus content themes to increase engagement.
The Manager is responsible for researching and building relationships with out-of-the-box creators and influencers to produce content for owned social channels. The Manager will develop content briefs, host pre-production calls, and manage timelines with these content partners.Ways of Working and Project Management:
Manager is responsible for working collaboratively to develop content to support the Garnier brand in the social space with the in-house Creative Team, our influencer marketing agency of record and content partners
Manager is responsible for collaborating with all relevant cross functional teams, including but not limited to: Ecomm, Omni-shopper, Tech Center, Marketing, Consumer Activation, Creative Team, etc.Manager is responsible for managing vendors on projects and meeting goalsManager is responsible for accurately tracking spending
QUALIFICATIONS/JOB REQUIREMENTS5+ years’ experience in social media content creation, influencer marketing for a brand (in-house or agency) with a rich digital portfolio available for review as part of the interview process with an emphasis on IG Stories and static IG posts
Must have a strong understanding of the social media space, the Tik Tok and Instagram communities, influencers, conversations, and trendsMust have an excellent eye for design and photographyDeep knowledge of photoshopVideo editing skills is a plusMust be organized but also nimble and flexible to adjust to real-time demandExperience in graphic design; typography, layout, compositionBeauty, CPG, or Fashion experience is preferredExperience managing production partners and vendorsAbility to manage budgets accuratelyCan think creatively and strategically with strong analytic skillsExperience with social tools/influencer tools like Net Base, Rival IQ, Sprinklr and TraackrMust have a very collaborative spirit and ability to work cross-functionally with many different teams on projectsStrong interpersonal skills (written and oral)Strong appreciation for our business / sensitivity to métierDemonstrated L’Oreal USA Competencies: Strong leadership and organizational skills, entrepreneurial management, achiever and innovatorMust be professional, energetic and have a positive attitudeBi-lingual/Spanish speaking is a plusAbility to travel for work outside of NYC (mostly LA and Miami)Additional Benefits Information As Follows:
Salary Range: $98,200 - $137,500 (The actual compensation will depend on a variety of job-related factors which may include geographic location, work experience, education, and skill level)
Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan)Hybrid Work Policy (3 Days in Office, 2 Days Work from Home)Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)Access to Company Perks (VIP Access to L’Oréal’s Internal Shop for Discounted Products, Monthly Mobile Allowance)Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)Employee Resource Groups (Think Tanks and Innovation Squads)Access to Mental Health & Wellness ProgramsDon’t meet every single requirement?At L'Oréal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you’re excited about this role but your past experience doesn’t align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles!We are an
Equal Opportunity Employer
and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to access job openings or apply for a job on this site as a result of your disability. You can request reasonable accommodations by contacting USApplicationAccommodation@support.lorealusa.com. If you need assistance to accommodate a disability, you may request an accommodation at any time.Our Safe Together Plan:
Your safety is our highest priority. We will proceed with caution and adhere to enhanced protection standards to ensure our sites are safe for all employees. We must all operate with the shared responsibility for each other’s health & safety in mind.
You can apply to up to three jobs within a rolling 30-day window.You cannot withdraw your application once you applied, so please make sure to choose a job that matches your dreams.Please visit "Your Application Space" to see the jobs you have already applied to.Please don’t create another account with a different email. If you do so, your account might be merged and your application record will be deleted.
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Manager, Social Media Content – Garnier Brand EngagementPosition type:
PermanentEmployment type:
Full - TimeLocation:
New York - New YorkCountry/Region:
USA
WHO WE AREFor more than a century, L’Oréal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.
At L'Oréal Consumers Products, our mission is to democratize the best of beauty, and for us, beauty has to be sustainable. Our division holds the world’s #1 beauty brand with L’Oréal Paris, the #1 makeup brand with Maybelline New York, the #1 natural brand with Garnier, as well as NYX Professional Makeup.
At L’Oréal, our Digital team is an opportunity to be at the center of L'Oréal's digital transformation. We are determined to be pioneers in the new beauty tech world, and by incorporating digital into everything that we do, we are creating a better relationship with our consumers. When beauty and tech collide, the impossible can happen! Come join our dynamic team!
OVERVIEWThe Manager of Social Media Content role on the Garnier Brand Engagement Team will focus on working with the team to create best in class owned and earned social content for the Garnier master brand and all categories, including skincare, hair color, and hair care. This role is critical for creating an elevated brand aesthetic, persona and voice for the brand on Tik Tok, Instagram/Stories, Facebook, Twitter and Pinterest. The goal is to build brand love and advocacy on Garnier social platforms, grow an engaged community of Gen Z influencers and recruit new and younger consumers into the brand.
JOB RESPONSIBILITIESSocial Media:
The Manager will work with the team to develop strategic, engaging and consumer-friendly content for the master brand and all categories (skincare, hair color and hair care) on @GarnierUSA owned platforms to grow an engaged community of fans across platformsThe Manager will work with the team to develop a strong tone of voice and persona on each Garnier social platformsThe Manager will be responsible for the production of always on Garnier IG/Instastories, Tik Tok, Facebook and YouTubeThe Manager will be responsible for preparing assets for posting; cropping, color correcting, retouching for all Garnier social platform assets, Ecomm and digital/CRM assetsThe Manager will lead in the development of low-fi content with internal and external partners for all social channels by capturing content in-house, producing briefs, and review content to ensure all content is consistent with the brand’s identity.The Manager will assist the Brand Engagement team with planning campaign, seasonal and evergreen social strategies and lead the development of the monthly social editorial calendarThe Manager will create copy for posts taking into account the brand’s voice and persona to ensure that we are pushing out engaging and relevant content to our audienceThe Manager will design and maintain presentation decks for internal presentationsThe Manager will host regular reviews of competitors for the Brand Engagement Team so we are abreast of what others are doing plus ensure highest creative executions for GarnierAs a data-driven marketer, the Manager will oversee reporting and metrics to ensure KPIs are metThe Manager should thoroughly understand ever-evolving social metrics and liaise with CMO/CMI on the evolution of tracking ROI
Influencer Marketing
The Manager will build relationships with influencers and be very familiar with their content and audience to inform how the brand will work with influencers through earned and owned contentThe Manager will attend influencer events/shoots/activations to activate the strategy with live and in-situation content creationThe Manager will be responsible in building UGC strategies and managing programs by working collaboratively with internal and external partners.The Manager will oversee all content creation developed for owned social channels, while incorporating relevant and trend-focus content themes to increase engagement.
The Manager is responsible for researching and building relationships with out-of-the-box creators and influencers to produce content for owned social channels. The Manager will develop content briefs, host pre-production calls, and manage timelines with these content partners.Ways of Working and Project Management:
Manager is responsible for working collaboratively to develop content to support the Garnier brand in the social space with the in-house Creative Team, our influencer marketing agency of record and content partners
Manager is responsible for collaborating with all relevant cross functional teams, including but not limited to: Ecomm, Omni-shopper, Tech Center, Marketing, Consumer Activation, Creative Team, etc.Manager is responsible for managing vendors on projects and meeting goalsManager is responsible for accurately tracking spending
QUALIFICATIONS/JOB REQUIREMENTS5+ years’ experience in social media content creation, influencer marketing for a brand (in-house or agency) with a rich digital portfolio available for review as part of the interview process with an emphasis on IG Stories and static IG posts
Must have a strong understanding of the social media space, the Tik Tok and Instagram communities, influencers, conversations, and trendsMust have an excellent eye for design and photographyDeep knowledge of photoshopVideo editing skills is a plusMust be organized but also nimble and flexible to adjust to real-time demandExperience in graphic design; typography, layout, compositionBeauty, CPG, or Fashion experience is preferredExperience managing production partners and vendorsAbility to manage budgets accuratelyCan think creatively and strategically with strong analytic skillsExperience with social tools/influencer tools like Net Base, Rival IQ, Sprinklr and TraackrMust have a very collaborative spirit and ability to work cross-functionally with many different teams on projectsStrong interpersonal skills (written and oral)Strong appreciation for our business / sensitivity to métierDemonstrated L’Oreal USA Competencies: Strong leadership and organizational skills, entrepreneurial management, achiever and innovatorMust be professional, energetic and have a positive attitudeBi-lingual/Spanish speaking is a plusAbility to travel for work outside of NYC (mostly LA and Miami)Additional Benefits Information As Follows:
Salary Range: $98,200 - $137,500 (The actual compensation will depend on a variety of job-related factors which may include geographic location, work experience, education, and skill level)
Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan)Hybrid Work Policy (3 Days in Office, 2 Days Work from Home)Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)Access to Company Perks (VIP Access to L’Oréal’s Internal Shop for Discounted Products, Monthly Mobile Allowance)Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)Employee Resource Groups (Think Tanks and Innovation Squads)Access to Mental Health & Wellness ProgramsDon’t meet every single requirement?At L'Oréal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you’re excited about this role but your past experience doesn’t align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles!We are an
Equal Opportunity Employer
and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to access job openings or apply for a job on this site as a result of your disability. You can request reasonable accommodations by contacting USApplicationAccommodation@support.lorealusa.com. If you need assistance to accommodate a disability, you may request an accommodation at any time.Our Safe Together Plan:
Your safety is our highest priority. We will proceed with caution and adhere to enhanced protection standards to ensure our sites are safe for all employees. We must all operate with the shared responsibility for each other’s health & safety in mind.
You can apply to up to three jobs within a rolling 30-day window.You cannot withdraw your application once you applied, so please make sure to choose a job that matches your dreams.Please visit "Your Application Space" to see the jobs you have already applied to.Please don’t create another account with a different email. If you do so, your account might be merged and your application record will be deleted.
#J-18808-Ljbffr