Alexa Translations
Digital Marketing Specialist
Alexa Translations, Chicago, Illinois, United States, 60290
About Alexa Translations
Alexa Translations provides top-tier translation services to the world’s largest and most prestigious legal, financial, and securities sectors. Thanks to our best-in-class A.I. technology, we can deliver unmatched speed and quality. If that wasn’t enough, our team of highly specialized linguistic experts have a solid reputation built on two decades of award-winning client service.Today, our small but mighty marketing team is tasked with supercharging the growth of Alexa Translations. So, if you are growth-obsessed, comfortable wearing multiple hats, and contain the pace and agility that a growing tech startup requires, then we want to hear from you!What Will You Do?Develop and deliver demand generation campaigns.Manage and optimize paid media channels, including LinkedIn Advertising, Google Ads, and other media dollars focused on performance into the lead funnel and general brand awareness.Execute and optimize search marketing strategies, encompassing PPC campaigns, keyword planning, and leveraging SEM & SEO for growth.Collect and report on key performance metrics (organic and paid), such as new user acquisition, retention, bounce and exit rates, ROAS, LTV, funnel efficiency, CAC, etc.Identify opportunities, prioritize projects, design experiments, draft copy, develop campaign strategies, oversee execution, and analyze results.Create, measure, test, and optimize landing pages for conversion.Collaborate closely with our visual designer on creative development and testing.Create and manage dashboards for the optimization of campaigns.Oversee broad marketing lead funnel management and reporting, tracking metrics like volume and quality of MQLs, MQL-to-SQL conversion rates, and overall ROI.Work closely with sales to drive the health and velocity of the sales pipeline, responding with growth marketing programs to enhance lead quality and quantity.Map user journeys and understand user behavior to optimize global performance.Conduct UX and conversion optimization audits.What We Are Looking For - Industry & Background:
Experience in Legal, Financial, and Securities sectors is a plus, but any background with proven growth marketing success is welcome.Solid understanding of B2B SaaS marketing.Experience in a high-growth start-up environment is highly valued.
A Bit About You - You Bring 3-5 Years Experience In The Following:Demonstrated track record of converting ad-buys and SEO efforts into revenue.Expertise in lead acquisition programs, including funnel optimization and lead scoring.Proficiency in growth marketing, demand generation, social media, search, email, and paid media.Skilled in developing and refining lead nurturing campaigns to engage and nurture leads throughout the sales cycle.Experience orchestrating account-based marketing (ABM) programs to drive pipeline.Knowledge of CRM principles and lifecycle marketing strategies (e.g., customer journey, acquisition, conversion, loyalty, engagement, retention, and attribution models).Familiarity with the North American market; knowledge of the MENA region is a benefit.Strong understanding of reporting and finding actionable insights.Must be able to work in the Eastern Time Zone (Toronto).Fluent in English.Bilingual in French and/or Spanish is an asset, but not required.Marketing and Analytics Tools:
Google Ads, Google Analytics, Google Tag ManagerLinkedIn Ads, Facebook/Instagram AdsGoogle Workspace, Microsoft OfficeGoogle Data Studio, Zoho Analytics, MOZ, SEMrush, Hotjar, Ahrefs, OptimizelyHubSpot, Mailchimp, and/or other marketing automation programsWordPress and/or other CMSNice to Have: Experience with UX/UI ToolsEducationBachelor’s degreeRelevant marketing certifications (Google Ads, Google Analytics, etc.)Benefits and PerksOpportunities for personal and professional growth via work experience and in-house learning.Inspiring company culture and opportunity to learn from experienced entrepreneurs.Tackle unique challenges and face the unknown often, supported by an amazing team who really wants you to succeed.Equipment you need to thrive in your role.#Li-Remote#J-18808-Ljbffr
Alexa Translations provides top-tier translation services to the world’s largest and most prestigious legal, financial, and securities sectors. Thanks to our best-in-class A.I. technology, we can deliver unmatched speed and quality. If that wasn’t enough, our team of highly specialized linguistic experts have a solid reputation built on two decades of award-winning client service.Today, our small but mighty marketing team is tasked with supercharging the growth of Alexa Translations. So, if you are growth-obsessed, comfortable wearing multiple hats, and contain the pace and agility that a growing tech startup requires, then we want to hear from you!What Will You Do?Develop and deliver demand generation campaigns.Manage and optimize paid media channels, including LinkedIn Advertising, Google Ads, and other media dollars focused on performance into the lead funnel and general brand awareness.Execute and optimize search marketing strategies, encompassing PPC campaigns, keyword planning, and leveraging SEM & SEO for growth.Collect and report on key performance metrics (organic and paid), such as new user acquisition, retention, bounce and exit rates, ROAS, LTV, funnel efficiency, CAC, etc.Identify opportunities, prioritize projects, design experiments, draft copy, develop campaign strategies, oversee execution, and analyze results.Create, measure, test, and optimize landing pages for conversion.Collaborate closely with our visual designer on creative development and testing.Create and manage dashboards for the optimization of campaigns.Oversee broad marketing lead funnel management and reporting, tracking metrics like volume and quality of MQLs, MQL-to-SQL conversion rates, and overall ROI.Work closely with sales to drive the health and velocity of the sales pipeline, responding with growth marketing programs to enhance lead quality and quantity.Map user journeys and understand user behavior to optimize global performance.Conduct UX and conversion optimization audits.What We Are Looking For - Industry & Background:
Experience in Legal, Financial, and Securities sectors is a plus, but any background with proven growth marketing success is welcome.Solid understanding of B2B SaaS marketing.Experience in a high-growth start-up environment is highly valued.
A Bit About You - You Bring 3-5 Years Experience In The Following:Demonstrated track record of converting ad-buys and SEO efforts into revenue.Expertise in lead acquisition programs, including funnel optimization and lead scoring.Proficiency in growth marketing, demand generation, social media, search, email, and paid media.Skilled in developing and refining lead nurturing campaigns to engage and nurture leads throughout the sales cycle.Experience orchestrating account-based marketing (ABM) programs to drive pipeline.Knowledge of CRM principles and lifecycle marketing strategies (e.g., customer journey, acquisition, conversion, loyalty, engagement, retention, and attribution models).Familiarity with the North American market; knowledge of the MENA region is a benefit.Strong understanding of reporting and finding actionable insights.Must be able to work in the Eastern Time Zone (Toronto).Fluent in English.Bilingual in French and/or Spanish is an asset, but not required.Marketing and Analytics Tools:
Google Ads, Google Analytics, Google Tag ManagerLinkedIn Ads, Facebook/Instagram AdsGoogle Workspace, Microsoft OfficeGoogle Data Studio, Zoho Analytics, MOZ, SEMrush, Hotjar, Ahrefs, OptimizelyHubSpot, Mailchimp, and/or other marketing automation programsWordPress and/or other CMSNice to Have: Experience with UX/UI ToolsEducationBachelor’s degreeRelevant marketing certifications (Google Ads, Google Analytics, etc.)Benefits and PerksOpportunities for personal and professional growth via work experience and in-house learning.Inspiring company culture and opportunity to learn from experienced entrepreneurs.Tackle unique challenges and face the unknown often, supported by an amazing team who really wants you to succeed.Equipment you need to thrive in your role.#Li-Remote#J-18808-Ljbffr