Howtoecommerce
Digital Marketing Manager
Howtoecommerce, Chantilly, Virginia, United States, 22021
Ted Britt Automotive Group is looking for an Automotive Digital Manager to join our team and help us to drive success in the digital space. As an Automotive Digital Manager, you will be responsible for developing and executing innovative digital strategies that will increase customer engagement, drive sales, and increase brand visibility. You will work with a team of digital professionals to create digital campaigns, manage social media accounts, and develop relationships with external partners. You should have a strong understanding of the automotive industry, the digital landscape, and the latest digital technologies. If you have a passion for digital marketing and the automotive industry, then this is the perfect role for you!
Develop and implement digital marketing campaigns and targeted online lead generation programs with our advertising teams
Act as a consultant to executive level management with the team to provide innovative ideas in many key areas including, process
Design and manage all aspects of digital advertising campaigns including, retargeting and marketing automation, landing page
creation, marketing strategies, budgeting, training, and workflow /performance analysis.development, keyword effectiveness, dynamic phone number tracking, tag management, closed loop web analytics, email campaigns,and Google Analytics.
Develop relationships, analyze performance and select the most effective vendors to increase traffic and leads
Oversee development and traffic analysis of our websites to ensure that they generating as much qualified traffic as possible
Manage and administer our CRM tool.
Implement digital marketing campaigns using product data and customer segmentation profiles
Define key performance indicators and implement enterprise level measurement, analytics and reporting for continuous improvement.
Maintain the most current knowledge of digital industry trends, new business growth opportunities and ways to leverage digital marketing
to drive growth
Benefits Offered
401(k)
Dental insurance
Employee discount
Flexible schedule
Flexible spending account
Health insurance
Vision insurance
Requirements:
Digital market research and competitive trend analysis
Cutting edge strategic marketing plans
Organic lead generation
SEO/SEM, web analytics, Google analytics, email, social and end to end digital marketing
Online reputation management
Energetic social media enthusiast
CRM administration and management
Contract negotiations
Vendor management
Website design and management
Excellent communication, leadership, collaboration, problem solving, and listening skills
High school or equivalent (Required) Experience:
Marketing: 1 year (Required)
Digital Marketing Occupations: 1 year (Required)
E-commerce: 1 year (Required)
Graphic Design is a bonus Work Location:
Multiple locations
Report job
#J-18808-Ljbffr
Develop and implement digital marketing campaigns and targeted online lead generation programs with our advertising teams
Act as a consultant to executive level management with the team to provide innovative ideas in many key areas including, process
Design and manage all aspects of digital advertising campaigns including, retargeting and marketing automation, landing page
creation, marketing strategies, budgeting, training, and workflow /performance analysis.development, keyword effectiveness, dynamic phone number tracking, tag management, closed loop web analytics, email campaigns,and Google Analytics.
Develop relationships, analyze performance and select the most effective vendors to increase traffic and leads
Oversee development and traffic analysis of our websites to ensure that they generating as much qualified traffic as possible
Manage and administer our CRM tool.
Implement digital marketing campaigns using product data and customer segmentation profiles
Define key performance indicators and implement enterprise level measurement, analytics and reporting for continuous improvement.
Maintain the most current knowledge of digital industry trends, new business growth opportunities and ways to leverage digital marketing
to drive growth
Benefits Offered
401(k)
Dental insurance
Employee discount
Flexible schedule
Flexible spending account
Health insurance
Vision insurance
Requirements:
Digital market research and competitive trend analysis
Cutting edge strategic marketing plans
Organic lead generation
SEO/SEM, web analytics, Google analytics, email, social and end to end digital marketing
Online reputation management
Energetic social media enthusiast
CRM administration and management
Contract negotiations
Vendor management
Website design and management
Excellent communication, leadership, collaboration, problem solving, and listening skills
High school or equivalent (Required) Experience:
Marketing: 1 year (Required)
Digital Marketing Occupations: 1 year (Required)
E-commerce: 1 year (Required)
Graphic Design is a bonus Work Location:
Multiple locations
Report job
#J-18808-Ljbffr