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24 Seven

Associate Media Director - hybrid

24 Seven, Long Beach, California, us, 90899


Our client, a full-service advertising and marketing communications agency, is hiring an Associate Media Director. This is a FTE opportunity that is hybrid (3 days a week in Plano, TX).

The Associate Media Director (AMD) is the primary point of contact for clients and will oversee the day-to-day communications planning and/or buying processes for assignment accounts. He/she leads a unit of media professionals and delivers innovative, well-targeted business building marketing solutions across a variety of media to meet or exceed clients’ goals. The ideal candidate is someone who can showcase their integrated/digital thinking to develop innovative and effective media strategies with proven track records in media management/operation and numerical skills. This involves the creation and execution of media plans, unearthing insights, integrating capabilities, and flawless execution on all fronts.

Responsibilities

Serve the role as a leader in research and audience building, leading campaign planning and activation, and provide mentorship for their team.Responsible for collaborating with clients, external vendors, and internal teams to help lead the strategic direction.Have a deep understanding of digital, programmatic, and paid social media tactics by ad type and KPI, and be familiar with the evolving digital media ecosystem.Guide the team in upleveling media optimizations and insights.Oversee media managers and planners to ensure that media plans are designed and executed thoughtfully, gathering all necessary research to choose tactics that meet specific client KPIs.Work closely with the media buying team on the overall agency planning/buying process, ensuring planners and buyers work together seamlessly and efficiently.Foster strong agency-vendor relations to develop comprehensive media plans that accomplish client goals.Consistently bring new media and technology ideas to the team for application and brainstorming.Work on new business pitches, researching audiences, developing a media approach, and presenting findings to prospective clients.

Key Qualifications For This Role

Bachelor's degree.Experience in leading, coaching, and guiding a team for a minimum of 2 years.Must have a minimum of 4 years of digital media planning and buying experience from within an agency setting.Proven track record in media pre-planning, audience development, and leveraging 3rd party data sources.Strong knowledge of the digital media landscape and buying platforms (display, native, social, video, programmatic, etc.).Build and maintain strong client relationships.Strong mathematical and analytical skills, with proficiency in Excel required.Multi-tasker, critical thinker, works well under pressure, team player, excellent communicator, and creative motivator.Desire to grow with our team and help us improve.Bilingual in an Asian language (Chinese, Korean, Hindi, Vietnamese) preferred.

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