Reddit
Creative Strategist
Reddit, New York, New York, us, 10261
This role is based out of our New York or Chicago office.
TL;DR - We’re looking for a Reddit-loving Creative Strategist to join our U.S. KarmaLab team.
What on earth is KarmaLab? Great question. Reddit’s KarmaLab is a creative organization that acts as a revenue driving engine for the company. We are a conduit between brands and Reddit culture, helping advertisers understand how to show up on Reddit to effectively reach their goals. In simple terms, we are Reddit’s in-house creative strategy team - an inclusive team of wonderful people with a potent mix of disciplines, trying our best to have a good ‘ol time while delivering results for advertisers on this wild ride we all call “the internet”.
More about you…
First and foremost, you speak fluent internet and know Reddit like the back of your proverbial hand. When it comes to advertising, you innately know the difference between r/FellowKids and r/Fellowkidssuccess. You will be closing the gaps between brands and the every-day magic of Reddit by mining the platform for insights and transforming them into Reddit-centric creative strategies and programs.
It will be a little scrappy at times. It’s imperative that you thrive in this kind of environment and you have a “no job is too little or big” mentality.
What you’ll do:
Build creative strategies, invent ad concepts and campaign ideas that balance the needs of our advertising clients with the tastes of our audience.
Write concept pitches, RFP responses and communications that embody Reddit’s sensibilities across our growing CPG advertiser base.
Translate client value propositions into strategies, language and visuals that Redditors find appealing and actionable.
Create deliverables in the form of narrative-driven presentations and digital or IRL workshops that convey Reddit’s Business proposition.
Act as a creative consultant and platform expert to Reddit’s CPG-focused Sales teams and their clients.
Who You Are:
You have a deep knowledge of Reddit, its language & communities (bonus points for solid karma).
You’re a collaborator with powerfully persuasive written & verbal communication.
You demonstrate creative flexibility & curiosity…You approach new challenges, clients, verticals and markets with equal enthusiasm.
You thrive in a fast-paced, deadline-driven environment.
You have a talent for visual storytelling and presentation.
You have a passion for CPG clients and the creative possibilities associated with solving their business challenges.
You see opportunities through the lens of both Reddit communities and a brand, creating something wonderful in the space between.
You keep a book/portfolio of creative work that champions your brilliant thinking.
Minimum qualifications:
4+ years of experience in advertising, PR, media, and/or social media.
Proven understanding of the relationship between creative agencies, media agencies & brands.
Ability to prioritize and manage multiple tasks and projects.
Proficient in Google Slides and Adobe Photoshop/Adobe CC.
Preferred qualifications:
Media (integrated marketing or creative strategy) and/or creative agency experience.
Experience writing professionally for the internet–blogs, articles, social media.
Benefits:
Comprehensive Healthcare Benefits
401k Matching
Workspace benefits for your home office
Personal & Professional development funds
Family Planning Support
Flexible Vacation (please use them!) & Reddit Global Wellness Days
4+ months paid Parental Leave
Paid Volunteer time off
#J-18808-Ljbffr
TL;DR - We’re looking for a Reddit-loving Creative Strategist to join our U.S. KarmaLab team.
What on earth is KarmaLab? Great question. Reddit’s KarmaLab is a creative organization that acts as a revenue driving engine for the company. We are a conduit between brands and Reddit culture, helping advertisers understand how to show up on Reddit to effectively reach their goals. In simple terms, we are Reddit’s in-house creative strategy team - an inclusive team of wonderful people with a potent mix of disciplines, trying our best to have a good ‘ol time while delivering results for advertisers on this wild ride we all call “the internet”.
More about you…
First and foremost, you speak fluent internet and know Reddit like the back of your proverbial hand. When it comes to advertising, you innately know the difference between r/FellowKids and r/Fellowkidssuccess. You will be closing the gaps between brands and the every-day magic of Reddit by mining the platform for insights and transforming them into Reddit-centric creative strategies and programs.
It will be a little scrappy at times. It’s imperative that you thrive in this kind of environment and you have a “no job is too little or big” mentality.
What you’ll do:
Build creative strategies, invent ad concepts and campaign ideas that balance the needs of our advertising clients with the tastes of our audience.
Write concept pitches, RFP responses and communications that embody Reddit’s sensibilities across our growing CPG advertiser base.
Translate client value propositions into strategies, language and visuals that Redditors find appealing and actionable.
Create deliverables in the form of narrative-driven presentations and digital or IRL workshops that convey Reddit’s Business proposition.
Act as a creative consultant and platform expert to Reddit’s CPG-focused Sales teams and their clients.
Who You Are:
You have a deep knowledge of Reddit, its language & communities (bonus points for solid karma).
You’re a collaborator with powerfully persuasive written & verbal communication.
You demonstrate creative flexibility & curiosity…You approach new challenges, clients, verticals and markets with equal enthusiasm.
You thrive in a fast-paced, deadline-driven environment.
You have a talent for visual storytelling and presentation.
You have a passion for CPG clients and the creative possibilities associated with solving their business challenges.
You see opportunities through the lens of both Reddit communities and a brand, creating something wonderful in the space between.
You keep a book/portfolio of creative work that champions your brilliant thinking.
Minimum qualifications:
4+ years of experience in advertising, PR, media, and/or social media.
Proven understanding of the relationship between creative agencies, media agencies & brands.
Ability to prioritize and manage multiple tasks and projects.
Proficient in Google Slides and Adobe Photoshop/Adobe CC.
Preferred qualifications:
Media (integrated marketing or creative strategy) and/or creative agency experience.
Experience writing professionally for the internet–blogs, articles, social media.
Benefits:
Comprehensive Healthcare Benefits
401k Matching
Workspace benefits for your home office
Personal & Professional development funds
Family Planning Support
Flexible Vacation (please use them!) & Reddit Global Wellness Days
4+ months paid Parental Leave
Paid Volunteer time off
#J-18808-Ljbffr