Vice President of Marketing

Vice President of MarketingAbout the CompanyWell-established banking & financial services companyIndustryBankingTypePrivately HeldAbout the RoleThe Company is seeking a Vice President of Marketing to lead the development, management, and implementation of organization-wide marketing and business development programs. The successful candidate will be responsible for increasing customer engagement and supporting growth initiatives. This role involves direct oversight of marketing and business development teams, and the VP will work closely with the SVP/Chief Lending & Growth Officer. Key responsibilities include executing brand equity, marketing, and communication strategies, digital marketing, social media, and online advertising. The VP will also be involved in budget preparation, managing the company's online presence, and ensuring compliance with all regulations. Additionally, the role encompasses market research, analysis of marketing performance, and managing community giving efforts. Candidates for the VP of Marketing position at the company should have a Bachelor's degree in a related field, with a minimum of 7 years' experience in the financial services industry and at least 3 years' in a management role. The ideal candidate will have a proven track record in marketing, customer experience, brand, product, and service management, and the ability to translate data into strategies that drive growth and profitability. Strong organizational, communication, and leadership skills are essential, as is the ability to work independently and as part of a team. The role requires a strategic thinker who is results-driven and can effectively collaborate across the organization. Proficiency in traditional and online marketing strategies and Microsoft Office is also necessary.Travel PercentLess than 10%FunctionsMarketing