Director of Marketing and Communications

POSITION SUMMARY The Director of Marketing and Communications manages the church’s image and message through excellence and effectiveness in branding, design services, marketing, online presence, and other strategic means. The successful candidate must possess excellent leadership qualities, written and verbal communication skills, and the ability to maximize the talents of their team.

QUALIFICATIONS

Must have a growing and mature personal relationship with Jesus Christ

Must align with the beliefs, values, and mission of First Baptist Atlanta

Bachelor’s degree or higher in marketing, communications, or related study

Minimum 10 years’ experience in marketing and communications

Must be an effective manager of individual employees and teams

Must be adept at oral and written communication, capable of making effective presentations, and able to professionally interact with all FBA staff members

Must be accessible at all times for addressing emergencies that may arise

Must be proficient with programs in Microsoft suite, Adobe suite, as well as Social and Digital Media platforms

Must possess robust copywriting and editing skills

Must possess strong time management and leadership skills

ESSENTIAL FUNCTIONS

Develop and propose effective marketing and communication strategies for First Baptist Atlanta while also identifying target audiences

Work with the team to develop all digital, social, video, audio, and print content

Build brand awareness, including positioning, and set guidelines to maintain the brand standard

Utilize search engine optimization, Google Analytics, social and digital platforms to expand FBA’s audience and reach

Oversee, track, analyze, and report on the performance of the website and social media

Provide oversight and direction for contractors and vendors

Recruit and train a volunteer team to assist with photography and livestream monitoring

Oversee all legal aspects of communications such as copyrights, waivers, permissions, and contracts

Establishes protocols for direct reports that include clearly defined expectations, a consistent standard of accountability, and an annual employee review of job performance

Cultivate a disposition of attentiveness, courtesy, and promptness among Communications team members in their responses to requests, replies to inquiries, follow-up on client satisfaction, and all personal interactions, including phone calls, physical and electronic correspondence, and in-person conversations

Establish annual goals for increasing effectiveness in all areas of communications

Provide team members with training opportunities and other resources for each team member’s personal, professional, and spiritual development

Maintain familiarity with trends and developments in the fields of specialization pertinent to the purpose and functions of Church Communications

Explore and pursue professional associations and networks among other churches and corporations for collaborative enrichment in communications methodologies

Prepare the annual Communications departmental budget for proposal to the Senior Pastor

Whatever it takes

ADDITIONAL DUTIES

Performs the annual employee review of job performance of direct reports

Provides team members and volunteers with training opportunities and other resources for each team member’s personal, professional, and spiritual development

Explores and pursues professional associations and networks among other churches and ministries for collaborative enrichment in all areas pertinent to effective Great Commission ministries through the local church

Tithes income to the church