Vice President of Marketing

Vice President of MarketingAbout the CompanyVenture-backed biotechnology firm innovating the procedural diagnoses of infectious diseasesIndustryBiotechnologyTypePrivately Held, VC-backedFounded2014Employees51-200Funding$200+ millionCategoriesBiotechnologyGeneticsInformation TechnologyLife ScienceBig DataDiagnosticsSpecialtieslife sciencesdiagnosticsgenomicsdata sciencebioinformaticscomputational biologyliquid biopsynext-generation sequencingcell-free dnamicrobiologymachine learninginfectious diseasesglobal healthclinical careBusiness ClassificationsB2BEnterpriseAbout the RoleThe Company is seeking a Vice President of Marketing to lead the development and execution of comprehensive marketing strategies, with a strong focus on product marketing and customer experience. The successful candidate will be responsible for driving brand awareness, fostering customer relationships, and aligning marketing efforts with business goals to strengthen the company's market position. This role requires a strategic thinker with a proven track record in marketing, particularly in the healthcare or life sciences industry. The VP of Marketing will oversee a high-performing team, manage product launch strategies, and ensure the consistency of brand positioning and messaging across all channels. Additionally, the role involves conducting market analysis, driving digital marketing efforts, and providing support to the sales team in product marketing. Candidates for the Vice President of Marketing position at the company should have a Bachelor's degree in marketing, business administration, or a related field, with an MBA preferred. A minimum of 12 years' marketing experience, including at least 5 years in a senior leadership role, is required. The ideal candidate will have a background in product marketing, with experience in diagnostic, infectious disease, and/or hospital settings being a strong advantage. Personal qualifications include strong analytical skills, excellent communication, and the ability to lead and motivate teams. The role demands a highly motivated individual with a results-driven attitude, a desire to own the product marketing process, and a passion for making an impact on patient's lives.Hiring Manager TitleCCOTravel Percent30%FunctionsMarketing