Vanguard
Senior Product Marketing Manager
Vanguard, Malvern, Pennsylvania, United States, 19355
Details:
Vanguard’s industry leading advice is a key differentiator that can provide significant value to millions of investors by helping them achieve their financial goals. The advice offer plays a critical role in delivering Personal Investor’s value proposition to retail investors: the best long-term outcomes and an unmatched connection to purpose. Yet today, only a fraction of Personal Investor clients benefit from our Advice offers and there is significant room to grow in the broader marketplace.
It’s an exciting time to join the marketing team responsible for delivering aggressive growth for a top enterprise priority: Advice Growth. The Product Owner will lead the marketing strategy, roadmap, and cross-functional stakeholders in growing our Advice client base through a combination of cross-sell and prospect marketing.
Key skills of a qualified candidate include:
Strong knowledge of and passion for Marketing growth
An entrepreneurial spirit –an owner’s mindset, ability to adapt quickly and flexibly, grit, and unmatched work ethic
Strong data-driven marketing acumen supported by strategic, analytical, and conceptual thinking
Effective communications skills (verbal and written) for a wide range of senior stakeholders
Ability to collaborate and influence others with a structured approach to achieving outcomes
Dedication to inspiring growth and building highly effective teams
Ability to navigate a fast-paced, high visibility, matrixed environment with multiple stakeholders and competing priorities
This role:
Leads development of marketing strategy and roadmap to achieve business and marketing growth outcomes.
Guides marketing teams to execute in line with the vision and strategy for the work. Coaches team on business and product acumen, marketing strategy, and desired learnings and objectives.
Establishes strong partnership with business stakeholders to effectively integrate business priorities and marketing strategies.
Leads a team of cross-functional contributors in developing and prioritizing marketing initiatives to deliver on growth goals.
Leads a data-driven marketing program by defining measurable outcomes and establishing a regular performance feedback loop to drive continuous optimization of marketing strategies.
Serves as critical lead in forecasting and reporting marketing results.
Partner with cross-functional stakeholders in sales, client services, product management, and investment management to align and optimize cross-functional growth initiatives.
Develops and maintains a broad knowledge and awareness of marketing industry forces, competition, and trends to act as a trusted advisor in developing marketing strategies.
Ensures all steps are taken to mitigate risk and maintains control, compliance, audit, and legal requirements in marketing plans.
What it takes:
Minimum eight years related work experience, three years of marketing experience.
Market strategy experience
Undergraduate degree in Marketing or equivalent experience required.
While this role does not have direct reports, qualified candidates must have demonstrated success in leading and influencing a cross-functional team.
Special Factors
Sponsorship
Vanguard is not offering visa sponsorship for this position.
About Vanguard
We are Vanguard. Together, we’re changing the way the world invests.
For us, investing doesn’t just end in value. It starts with values. Because when you invest with courage, when you invest with clarity, and when you invest with care, you can get so much more in return. We invest with purpose – and that’s how we’ve become a global market leader. Here, we grow by doing the right thing for the people we serve. And so can you.
We want to make success accessible to everyone. This is our opportunity. Let’s make it count.
Inclusion Statement
Vanguard’s continued commitment to diversity and inclusion is firmly rooted in our culture. Every decision we make to best serve our clients, crew (internally employees are referred to as crew), and communities is guided by one simple statement: “Do the right thing.”
We believe that a critical aspect of doing the right thing requires building diverse, inclusive, and highly effective teams of individuals who are as unique as the clients they serve. We empower our crew to contribute their distinct strengths to achieving Vanguard’s core purpose through our values.
When all crew members feel valued and included, our ability to collaborate and innovate is amplified, and we are united in delivering on Vanguard's core purpose.
Our core purpose: To take a stand for all investors, to treat them fairly, and to give them the best chance for investment success.
How We Work
Vanguard has implemented a hybrid working model for the majority of our crew members, designed to capture the benefits of enhanced flexibility while enabling in-person learning, collaboration, and connection. We believe our mission-driven and highly collaborative culture is a critical enabler to support long-term client outcomes and enrich the employee experience.
Vanguard’s industry leading advice is a key differentiator that can provide significant value to millions of investors by helping them achieve their financial goals. The advice offer plays a critical role in delivering Personal Investor’s value proposition to retail investors: the best long-term outcomes and an unmatched connection to purpose. Yet today, only a fraction of Personal Investor clients benefit from our Advice offers and there is significant room to grow in the broader marketplace.
It’s an exciting time to join the marketing team responsible for delivering aggressive growth for a top enterprise priority: Advice Growth. The Product Owner will lead the marketing strategy, roadmap, and cross-functional stakeholders in growing our Advice client base through a combination of cross-sell and prospect marketing.
Key skills of a qualified candidate include:
Strong knowledge of and passion for Marketing growth
An entrepreneurial spirit –an owner’s mindset, ability to adapt quickly and flexibly, grit, and unmatched work ethic
Strong data-driven marketing acumen supported by strategic, analytical, and conceptual thinking
Effective communications skills (verbal and written) for a wide range of senior stakeholders
Ability to collaborate and influence others with a structured approach to achieving outcomes
Dedication to inspiring growth and building highly effective teams
Ability to navigate a fast-paced, high visibility, matrixed environment with multiple stakeholders and competing priorities
This role:
Leads development of marketing strategy and roadmap to achieve business and marketing growth outcomes.
Guides marketing teams to execute in line with the vision and strategy for the work. Coaches team on business and product acumen, marketing strategy, and desired learnings and objectives.
Establishes strong partnership with business stakeholders to effectively integrate business priorities and marketing strategies.
Leads a team of cross-functional contributors in developing and prioritizing marketing initiatives to deliver on growth goals.
Leads a data-driven marketing program by defining measurable outcomes and establishing a regular performance feedback loop to drive continuous optimization of marketing strategies.
Serves as critical lead in forecasting and reporting marketing results.
Partner with cross-functional stakeholders in sales, client services, product management, and investment management to align and optimize cross-functional growth initiatives.
Develops and maintains a broad knowledge and awareness of marketing industry forces, competition, and trends to act as a trusted advisor in developing marketing strategies.
Ensures all steps are taken to mitigate risk and maintains control, compliance, audit, and legal requirements in marketing plans.
What it takes:
Minimum eight years related work experience, three years of marketing experience.
Market strategy experience
Undergraduate degree in Marketing or equivalent experience required.
While this role does not have direct reports, qualified candidates must have demonstrated success in leading and influencing a cross-functional team.
Special Factors
Sponsorship
Vanguard is not offering visa sponsorship for this position.
About Vanguard
We are Vanguard. Together, we’re changing the way the world invests.
For us, investing doesn’t just end in value. It starts with values. Because when you invest with courage, when you invest with clarity, and when you invest with care, you can get so much more in return. We invest with purpose – and that’s how we’ve become a global market leader. Here, we grow by doing the right thing for the people we serve. And so can you.
We want to make success accessible to everyone. This is our opportunity. Let’s make it count.
Inclusion Statement
Vanguard’s continued commitment to diversity and inclusion is firmly rooted in our culture. Every decision we make to best serve our clients, crew (internally employees are referred to as crew), and communities is guided by one simple statement: “Do the right thing.”
We believe that a critical aspect of doing the right thing requires building diverse, inclusive, and highly effective teams of individuals who are as unique as the clients they serve. We empower our crew to contribute their distinct strengths to achieving Vanguard’s core purpose through our values.
When all crew members feel valued and included, our ability to collaborate and innovate is amplified, and we are united in delivering on Vanguard's core purpose.
Our core purpose: To take a stand for all investors, to treat them fairly, and to give them the best chance for investment success.
How We Work
Vanguard has implemented a hybrid working model for the majority of our crew members, designed to capture the benefits of enhanced flexibility while enabling in-person learning, collaboration, and connection. We believe our mission-driven and highly collaborative culture is a critical enabler to support long-term client outcomes and enrich the employee experience.