Clark Insurance
National Marketing Manager, Business Insurance
Clark Insurance, Houston, Texas, United States,
National Marketing Manager, Business InsuranceQualifications
Strong interpersonal, oral, and written communication skills and a working knowledge of business line concepts and productsPrepare and present information, expert skills in Word, PowerPoint, ExcelKnowledge of CRM and automation platforms capabilities and understand how they are utilized in measurable marketing effortsProblem solver while applying new methods and technologiesWell organized, strong attention to detail, and self-motivatedGood understanding of relevant digital channels & platforms and knows how to use them to maximize marketing efficiencies5 years of experience or equivalent knowledge in the industry or a B2B environment is requiredMust be willing to further education in applicable areasLegal work authorization to work in the U.S. on a permanent and ongoing basis without the need for sponsorship now or in the futureResponsibilities
As our Marketing Manager on the Business Insurance team, you'll be responsible for researching, developing, and communicating strategic marketing plans to meet the company's goalsThis position will serve as a strategic partner to the business line leader in growing market share and revenueThey will identify key growth goals and develop marketing campaigns and strategies to achieve those goalsThe Marketing Manager will lead and optimize marketing efforts for company campaigns and collaborate with multifunctional teams to execute themThis role focuses on strategic marketing and branding to support growth in sales and revenueYou will communicate and interact with all levels of management, colleagues, and internal customersAs the Marketing Manager, you will set the annual marketing and communications strategy for the business line which is closely tied to the marketing budget and revenue goalsYou will manage the budget annually, ensuring it is spent wisely and that overspending does not occurYou will develop and execute strategic marketing plans and programs tied to business objectives with particular focus on campaign strategy and proper identification of target audiences and channelsThis role will work closely with the SVP of Marketing & Communications Strategy to ensure coordinated sales and marketing campaigns and lead generation efforts across all business linesReports to business on results of marketing campaigns (ROMI dashboard)Develops subject matter expertise for key aspects of the business lineLiaisons with sales leadership to ensure coordinated national campaigns and lead generation campaignsWorks closely with national project coordinator to ensure project flow is seamless and core objectives are clearly definedEnsures clear and timely communications with all internal stakeholdersCollaborates to develop and implement core positioning and messaging to launch and promote new and existing products and servicesDevelops & manages the editorial calendar of events and communications for business line with coordination with the MMA master editorial calendarManages internal webinar execution for business lineWorks with other business line marketing managers to minimize/eliminate overlap and competing demandsAdheres to corporate branding guidelines as approved for the companyBenefits
Generous time off, including personal and volunteeringTuition reimbursement and professional development opportunitiesRemote workCharitable contribution match programsStock purchase opportunitiesThe applicable base salary range for this role is $70,560 to $131,775The base pay offered will be determined on factors such as experience, skills, training, location, certifications, education, and any applicable minimum wage requirementsIn addition to the base salary, this position may be eligible for performance-based incentivesWe are excited to offer a competitive total rewards package which includes health and welfare benefits, tuition assistance, 401K savings and other wellbeing programs as well as employee assistance programs
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Strong interpersonal, oral, and written communication skills and a working knowledge of business line concepts and productsPrepare and present information, expert skills in Word, PowerPoint, ExcelKnowledge of CRM and automation platforms capabilities and understand how they are utilized in measurable marketing effortsProblem solver while applying new methods and technologiesWell organized, strong attention to detail, and self-motivatedGood understanding of relevant digital channels & platforms and knows how to use them to maximize marketing efficiencies5 years of experience or equivalent knowledge in the industry or a B2B environment is requiredMust be willing to further education in applicable areasLegal work authorization to work in the U.S. on a permanent and ongoing basis without the need for sponsorship now or in the futureResponsibilities
As our Marketing Manager on the Business Insurance team, you'll be responsible for researching, developing, and communicating strategic marketing plans to meet the company's goalsThis position will serve as a strategic partner to the business line leader in growing market share and revenueThey will identify key growth goals and develop marketing campaigns and strategies to achieve those goalsThe Marketing Manager will lead and optimize marketing efforts for company campaigns and collaborate with multifunctional teams to execute themThis role focuses on strategic marketing and branding to support growth in sales and revenueYou will communicate and interact with all levels of management, colleagues, and internal customersAs the Marketing Manager, you will set the annual marketing and communications strategy for the business line which is closely tied to the marketing budget and revenue goalsYou will manage the budget annually, ensuring it is spent wisely and that overspending does not occurYou will develop and execute strategic marketing plans and programs tied to business objectives with particular focus on campaign strategy and proper identification of target audiences and channelsThis role will work closely with the SVP of Marketing & Communications Strategy to ensure coordinated sales and marketing campaigns and lead generation efforts across all business linesReports to business on results of marketing campaigns (ROMI dashboard)Develops subject matter expertise for key aspects of the business lineLiaisons with sales leadership to ensure coordinated national campaigns and lead generation campaignsWorks closely with national project coordinator to ensure project flow is seamless and core objectives are clearly definedEnsures clear and timely communications with all internal stakeholdersCollaborates to develop and implement core positioning and messaging to launch and promote new and existing products and servicesDevelops & manages the editorial calendar of events and communications for business line with coordination with the MMA master editorial calendarManages internal webinar execution for business lineWorks with other business line marketing managers to minimize/eliminate overlap and competing demandsAdheres to corporate branding guidelines as approved for the companyBenefits
Generous time off, including personal and volunteeringTuition reimbursement and professional development opportunitiesRemote workCharitable contribution match programsStock purchase opportunitiesThe applicable base salary range for this role is $70,560 to $131,775The base pay offered will be determined on factors such as experience, skills, training, location, certifications, education, and any applicable minimum wage requirementsIn addition to the base salary, this position may be eligible for performance-based incentivesWe are excited to offer a competitive total rewards package which includes health and welfare benefits, tuition assistance, 401K savings and other wellbeing programs as well as employee assistance programs
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