Center for Energy and Environment
Marketing Associate - Residential Programs
Center for Energy and Environment, Minneapolis, Minnesota, United States, 55400
Description
This position leads the strategy and execution of marketing efforts and supports brand consistency for several of CEE's residential programs. This includes meeting regularly with residential departments to determine marketing needs and developing annual marketing plans; implementing agreed-upon marketing strategies; and leading team processes to achieve and track impact for future planning. Essential to CEE's programs and operations, this work requires a deep understanding of marketing trends, experience developing and implementing marketing strategies, and skills creating goal-focused materials.
This mid-level position reports to the Senior Marketing Manager and has no direct reports. The role requires strict attention to confidentiality, patience with people and processes, emotional intelligence and maturity, and comfort assuming the best intentions of all colleagues. This is a fulltime position that provides a wide range of benefits including Paid Time Off (PTO), medical, dental, life and long-term disability insurance and a retirement plan.
Background
CEE is a community-based clean energy nonprofit with offices in the North Loop of Minneapolis and St. Paul's Midway. We provide practical energy solutions for homes, businesses, and communities to cut energy waste and harmful emissions. We collaborate regularly with field peers and partners, and employ curious people who enjoy learning and contributing to Minnesota's quality of life and economy. Our workplace invites open door communications, respect for diverse backgrounds and points of view, and an emphasis on work-life balance.
Responsibilities
Lead CEE's marketing efforts for a variety of residential programs that include Home Energy Squad, Lending, New Homes, Workforce Development, and more.
Translate business objectives in strategic marketing campaigns with measurable results. Work with department leads to assess and adjust to client needs and related budgets.
Facilitate annual meetings with department leads to build marketing workplans that guide marketing strategy for residential programs, and set measurable objectives. Also meet regularly with leads as relevant year-round to implement strategies, track progress, and adjust as needed.
Contribute to annual and ongoing marketing team planning and reporting processes to ensure a cohesive team approach and a consistently excellent customer experience across the organization.
Oversee the production of marketing materials from draft to design, printing or posting, and promotion to meet strategic objectives, and coordinate the work of outside vendors.
Oversee marketing campaigns from strategic concept to creative development, production, and analysis of results.
Develop content and written materials such as: case studies, flyers, emails, website pages, and more.
In close partnership with program liaisons, serve as primary marketing contact for portfolio clients, including utility companies, community partners, and more.
Report regularly to department leads about marketing implementation and progress to date. Share marketing plans and outcomes with broader staff as relevant.
Ensure brand consistency across CEE, as well as within materials aligned with partners' brands.
Other duties as assigned or apparent.
Qualifications/Job Requirements:
Bachelor's degree in marketing or related field of study, or equivalent experience.
At least 4 years' marketing experience.
Demonstrated excellence with copywriting and developing original content for marketing materials.
Strong project management, with aptitude for managing multiple projects with competing deadlines.
Comfort communicating strategy and ideas to an in-house designer. Familiarity with Adobe Design suite or equivalent programs a bonus.
Proven ability to organize processes and schedule a wide range of activities.
Excellent communication skills including the ability to speak in front of others.
Familiarity with HubSpot is a plus.
An orientation toward teamwork, emphasizing interpersonal savvy and big picture thinking in collaboration with seven-person communications/marketing team and inter-departmentally.
Must have reliable transportation to attend meetings and off-site events at multiple CEE offices and local events, including transportation of materials and equipment as needed.
Compensation
$28-30/hr
LocationThis role is hybrid and based in Minneapolis, MN.
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)
This position leads the strategy and execution of marketing efforts and supports brand consistency for several of CEE's residential programs. This includes meeting regularly with residential departments to determine marketing needs and developing annual marketing plans; implementing agreed-upon marketing strategies; and leading team processes to achieve and track impact for future planning. Essential to CEE's programs and operations, this work requires a deep understanding of marketing trends, experience developing and implementing marketing strategies, and skills creating goal-focused materials.
This mid-level position reports to the Senior Marketing Manager and has no direct reports. The role requires strict attention to confidentiality, patience with people and processes, emotional intelligence and maturity, and comfort assuming the best intentions of all colleagues. This is a fulltime position that provides a wide range of benefits including Paid Time Off (PTO), medical, dental, life and long-term disability insurance and a retirement plan.
Background
CEE is a community-based clean energy nonprofit with offices in the North Loop of Minneapolis and St. Paul's Midway. We provide practical energy solutions for homes, businesses, and communities to cut energy waste and harmful emissions. We collaborate regularly with field peers and partners, and employ curious people who enjoy learning and contributing to Minnesota's quality of life and economy. Our workplace invites open door communications, respect for diverse backgrounds and points of view, and an emphasis on work-life balance.
Responsibilities
Lead CEE's marketing efforts for a variety of residential programs that include Home Energy Squad, Lending, New Homes, Workforce Development, and more.
Translate business objectives in strategic marketing campaigns with measurable results. Work with department leads to assess and adjust to client needs and related budgets.
Facilitate annual meetings with department leads to build marketing workplans that guide marketing strategy for residential programs, and set measurable objectives. Also meet regularly with leads as relevant year-round to implement strategies, track progress, and adjust as needed.
Contribute to annual and ongoing marketing team planning and reporting processes to ensure a cohesive team approach and a consistently excellent customer experience across the organization.
Oversee the production of marketing materials from draft to design, printing or posting, and promotion to meet strategic objectives, and coordinate the work of outside vendors.
Oversee marketing campaigns from strategic concept to creative development, production, and analysis of results.
Develop content and written materials such as: case studies, flyers, emails, website pages, and more.
In close partnership with program liaisons, serve as primary marketing contact for portfolio clients, including utility companies, community partners, and more.
Report regularly to department leads about marketing implementation and progress to date. Share marketing plans and outcomes with broader staff as relevant.
Ensure brand consistency across CEE, as well as within materials aligned with partners' brands.
Other duties as assigned or apparent.
Qualifications/Job Requirements:
Bachelor's degree in marketing or related field of study, or equivalent experience.
At least 4 years' marketing experience.
Demonstrated excellence with copywriting and developing original content for marketing materials.
Strong project management, with aptitude for managing multiple projects with competing deadlines.
Comfort communicating strategy and ideas to an in-house designer. Familiarity with Adobe Design suite or equivalent programs a bonus.
Proven ability to organize processes and schedule a wide range of activities.
Excellent communication skills including the ability to speak in front of others.
Familiarity with HubSpot is a plus.
An orientation toward teamwork, emphasizing interpersonal savvy and big picture thinking in collaboration with seven-person communications/marketing team and inter-departmentally.
Must have reliable transportation to attend meetings and off-site events at multiple CEE offices and local events, including transportation of materials and equipment as needed.
Compensation
$28-30/hr
LocationThis role is hybrid and based in Minneapolis, MN.
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)