Genpact
Multi Channel Marketing (MCM) - Digital Analytics
Genpact, New York, New York, United States,
We are looking for Manager/Senior Manager with 5-10 years of experience in MCM & Digital analytics in pharma / life science, which includes the oversight of promotional activities, measure and optimize various marketing measures, HCP eligibility, targeting measurement and impact analysis of digital and MCM campaigns.
Key Requirements5-10 years of experience in Multi Channel Marketing and Digital analytics for primary, specialty care therapy areas within Pharma / Life sciencesExperienced in pharma data sets such as IQVIA, Symphony: Xponent, PlanTrak, NPA, DDD, Digital Interaction data, Veeva CRM, Call Activity data, Adobe, Google analytics data, IPad, Social media data,Knowledge on Statistical techniques like, MMX, Test control analysis, A/B testing, Promo response models, Optimization, impact analysis for MCM and digital channelsExperience in customer journey, channel and content affinity models, customer insightsHand on experience in R, Python, SQL, Data BricksExperience in web analytics, adobe analytics, social media analyticsNLP, Text Analytics, Text Mining.
QualificationsBachelors in pharmacy / technologyMBAMS/MTech/Mpharma
Genpact is an Equal Opportunity Employer and considers applicants for all positions without regard to race, color, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, physical or mental disability or any other characteristic protected by applicable laws.
Genpact is committed to creating a dynamic work environment that values diversity and inclusion, respect and integrity, customer focus, and innovation. For more information, visit www.genpact.com. Follow us on Twitter, Facebook, LinkedIn, and YouTube.
Key Requirements5-10 years of experience in Multi Channel Marketing and Digital analytics for primary, specialty care therapy areas within Pharma / Life sciencesExperienced in pharma data sets such as IQVIA, Symphony: Xponent, PlanTrak, NPA, DDD, Digital Interaction data, Veeva CRM, Call Activity data, Adobe, Google analytics data, IPad, Social media data,Knowledge on Statistical techniques like, MMX, Test control analysis, A/B testing, Promo response models, Optimization, impact analysis for MCM and digital channelsExperience in customer journey, channel and content affinity models, customer insightsHand on experience in R, Python, SQL, Data BricksExperience in web analytics, adobe analytics, social media analyticsNLP, Text Analytics, Text Mining.
QualificationsBachelors in pharmacy / technologyMBAMS/MTech/Mpharma
Genpact is an Equal Opportunity Employer and considers applicants for all positions without regard to race, color, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, physical or mental disability or any other characteristic protected by applicable laws.
Genpact is committed to creating a dynamic work environment that values diversity and inclusion, respect and integrity, customer focus, and innovation. For more information, visit www.genpact.com. Follow us on Twitter, Facebook, LinkedIn, and YouTube.