Pinnacle Group, Inc.
Data Scientist - Global Marketing
Pinnacle Group, Inc., New York, New York, United States,
Job description/Responsibilities:
- Be responsible for the analytical understanding of customer behavior and sales trend and performance.
Build Statistical / AI models to better understand the sales trends predict customer purchase behavior, multi-touch attribution models, campaign/offer propensity models.
Find the “story” in the data and communicate insights and opportunities with executive and other internal teams.
Integrate captured event data with other sources of customer data, such as campaigns, ad publishers. Support reporting and business intelligence needs of the entire Marketing team.
Perform ongoing ad-hoc analyses to evaluate the efficiency of our marketing spend, building reporting infrastructure, and assisting in making recommendations to optimize growth.
Skills:
Min 2-3 yr experience in building Statistical / AI modeling, overall 5+ years’ experience.
Proficient coding skills (SQL/Python ) and database knowledgeExperience with A/B and Multivariate test design and implementationExperienced in building propensity, predictive forecasting, and multi-touch attribution models.Experience with campaign, measurement, and/or digital marketing analyticsDegree: Operations Research, Computer Science, Engineering, Statistics, Economics, or related field
Pay Range: 70-75/hrThe specific compensation for this position will be determined by a number of factors, including the scope, complexity and location of the role as well as the cost of labor in the market; the skills, education, training, credentials and experience of the candidate; and other conditions of employment. Our full-time consultants have access to benefits including medical, dental, vision as well as 401K contributions.
- Be responsible for the analytical understanding of customer behavior and sales trend and performance.
Build Statistical / AI models to better understand the sales trends predict customer purchase behavior, multi-touch attribution models, campaign/offer propensity models.
Find the “story” in the data and communicate insights and opportunities with executive and other internal teams.
Integrate captured event data with other sources of customer data, such as campaigns, ad publishers. Support reporting and business intelligence needs of the entire Marketing team.
Perform ongoing ad-hoc analyses to evaluate the efficiency of our marketing spend, building reporting infrastructure, and assisting in making recommendations to optimize growth.
Skills:
Min 2-3 yr experience in building Statistical / AI modeling, overall 5+ years’ experience.
Proficient coding skills (SQL/Python ) and database knowledgeExperience with A/B and Multivariate test design and implementationExperienced in building propensity, predictive forecasting, and multi-touch attribution models.Experience with campaign, measurement, and/or digital marketing analyticsDegree: Operations Research, Computer Science, Engineering, Statistics, Economics, or related field
Pay Range: 70-75/hrThe specific compensation for this position will be determined by a number of factors, including the scope, complexity and location of the role as well as the cost of labor in the market; the skills, education, training, credentials and experience of the candidate; and other conditions of employment. Our full-time consultants have access to benefits including medical, dental, vision as well as 401K contributions.