Academy Sports + Outdoors
Senior Manager Regional Marketing
Academy Sports + Outdoors, Katy, Texas, United States, 77494
Come work at a place where we take pride in creating a workplace environment that values hard work, commitment, and growth .
Job Description:
Education:
High school diploma or equivalent required
Bachelor’s degree in Marketing, Business, or related field of study preferred
Work Experiences:
10+ years of field marketing experience
Experience working in retail environment
Experience with local/community/grassroots marketing
Event activation experience with brands or agencies
Management experience required
Experience managing field-based teams in multiple geographies preferred
Skills:
Superior interpersonal, written, and verbal communication skills, with the ability to create thorough documentation and interface effectively with individuals at various levels
Ability to remain organized, pay strict attention to detail, and meet critical deadlines within a high volume, fast-paced environment
Excellent time management skills, with the ability to support multiple projects simultaneously
Capable of working effectively with minimal supervision
Strong presentation skills, with the ability to independently and effectively lead and administer meetings
Demonstrated ability to take initiative and operate with a sense of urgency
Proficient use of Microsoft Office programs, including Word and Excel
Responsibilities:
Manage field-based team of Regional Marketing Specialists across multiple geographies
Responsible for all aspects of regional marketing that includes developing partnerships with grassroots and local community organizations that result in positive brand perceptions and drive traffic/trial to stores within assigned region
Manage a robust portfolio of grassroots and community partners and their respective contracts and terms within assigned regions and markets
Partner with Marketing and Store Operations leadership to align regional marketing programs and activations that support company priorities and provide a regional lens that shows an understanding and leveraging of the local community’s preferences and seasonality
Coach and support local Store Directors with community marketing efforts to ensure achievement of transactions and sales within assigned regions
Develop, manage and implement regional marketing strategies, programs and events to amplify and localize the corporate brand message through programs and partnerships that:
Promote the Academy brand
Drive traffic
Build customer relationships/drive loyalty
Capture customer data
Plan, localize and execute successful new store openings within assigned regions; Provide local market intelligence to support overall market entry strategy and plan implementation from pre-opening to transition to comp store
Identify “headwinds” and “tailwinds” by region/market to maximize opportunities and minimize risks
Collaborate with communications, community relations and media to ensure:
Delivery of the right message, right channel, and right customer at the right time
Serve as regional spokesperson and identify earned media opportunities
Oversee the budget for the assigned regions and support management of the total department budget
Identify and evaluate new marketing opportunities in the region
Analyze and evaluate ROI/effectiveness of programs and grassroots/community partnerships
Manage day to day operations of multi-regional team including creative workflow for grassroots programs, new store openings, community activations, contract negotiations and terms for assigned regions.
Operate under a team structure
Maintain current knowledge on state and federal laws that pertain to promotions and events and partner with legal and real estate on proper permitting and landlord permissions
Develop a thorough understanding of Academy policies, procedures and safety rules
Duties may change; team members may be required to perform other duties as assigned
Physical Requirements & Attendance:
Regular attendance required
Up to 50% travel, as needed
Ability to provide in-person support and coordination of promotional events on nights, weekends and holidays as dictated by business needs
Ability to lift up to thirty pounds unaided
Acceptable level of hearing and vision to perform job duties
Adhere to company work hours, policies, procedures and rules governing professional staff behavior
Full time
Equal Employment Opportunity
Academy is an Equal Opportunity Employer and does not discriminate with regard to employment opportunities or practices on the basis of race, religion, national origin, sex, age, disability, gender identity, sexual orientation, or any other category protected by law.
Job Description:
Education:
High school diploma or equivalent required
Bachelor’s degree in Marketing, Business, or related field of study preferred
Work Experiences:
10+ years of field marketing experience
Experience working in retail environment
Experience with local/community/grassroots marketing
Event activation experience with brands or agencies
Management experience required
Experience managing field-based teams in multiple geographies preferred
Skills:
Superior interpersonal, written, and verbal communication skills, with the ability to create thorough documentation and interface effectively with individuals at various levels
Ability to remain organized, pay strict attention to detail, and meet critical deadlines within a high volume, fast-paced environment
Excellent time management skills, with the ability to support multiple projects simultaneously
Capable of working effectively with minimal supervision
Strong presentation skills, with the ability to independently and effectively lead and administer meetings
Demonstrated ability to take initiative and operate with a sense of urgency
Proficient use of Microsoft Office programs, including Word and Excel
Responsibilities:
Manage field-based team of Regional Marketing Specialists across multiple geographies
Responsible for all aspects of regional marketing that includes developing partnerships with grassroots and local community organizations that result in positive brand perceptions and drive traffic/trial to stores within assigned region
Manage a robust portfolio of grassroots and community partners and their respective contracts and terms within assigned regions and markets
Partner with Marketing and Store Operations leadership to align regional marketing programs and activations that support company priorities and provide a regional lens that shows an understanding and leveraging of the local community’s preferences and seasonality
Coach and support local Store Directors with community marketing efforts to ensure achievement of transactions and sales within assigned regions
Develop, manage and implement regional marketing strategies, programs and events to amplify and localize the corporate brand message through programs and partnerships that:
Promote the Academy brand
Drive traffic
Build customer relationships/drive loyalty
Capture customer data
Plan, localize and execute successful new store openings within assigned regions; Provide local market intelligence to support overall market entry strategy and plan implementation from pre-opening to transition to comp store
Identify “headwinds” and “tailwinds” by region/market to maximize opportunities and minimize risks
Collaborate with communications, community relations and media to ensure:
Delivery of the right message, right channel, and right customer at the right time
Serve as regional spokesperson and identify earned media opportunities
Oversee the budget for the assigned regions and support management of the total department budget
Identify and evaluate new marketing opportunities in the region
Analyze and evaluate ROI/effectiveness of programs and grassroots/community partnerships
Manage day to day operations of multi-regional team including creative workflow for grassroots programs, new store openings, community activations, contract negotiations and terms for assigned regions.
Operate under a team structure
Maintain current knowledge on state and federal laws that pertain to promotions and events and partner with legal and real estate on proper permitting and landlord permissions
Develop a thorough understanding of Academy policies, procedures and safety rules
Duties may change; team members may be required to perform other duties as assigned
Physical Requirements & Attendance:
Regular attendance required
Up to 50% travel, as needed
Ability to provide in-person support and coordination of promotional events on nights, weekends and holidays as dictated by business needs
Ability to lift up to thirty pounds unaided
Acceptable level of hearing and vision to perform job duties
Adhere to company work hours, policies, procedures and rules governing professional staff behavior
Full time
Equal Employment Opportunity
Academy is an Equal Opportunity Employer and does not discriminate with regard to employment opportunities or practices on the basis of race, religion, national origin, sex, age, disability, gender identity, sexual orientation, or any other category protected by law.