Reyes Holdings
Marketing Activation Manager
Reyes Holdings, Niles, Illinois, United States, 60714
Responsibilities
Join the leading beverage provider, Reyes Coca-Cola Bottling!
Shift: Full Time
Benefits: Medical, Dental, Vision, 401K Match, PTO, Education Reimbursement
If you enjoy our products, you’ll really enjoy being a part of our team!
Pay Transparency Statement:
The compensation philosophy reflects the Company’s reasonable expectation at the time of posting. We consider a number of factors when making individual compensation decisions including, but not limited to, skill sets, experience and training, and other business needs.
This role may also be eligible to participate in a discretionary incentive program, subject to the rule governing the program.
Position Summary:
The Marketing Activation Manger leads strategic marketplace activation of the company’s brands across prioritized consumer destinations throughout a designated region/geography (West or Midwest), including key boost zones and venues. This position focuses on collaborating to execute local activation that impacts per-capita and share growth, maximizing the company’s full marketplace potential. The Marketing Activation Manager executes marketing strategies at the local level, in alignment with the broader business strategy and performance targets.
Position Responsibilities may include, but not limited to:
Utilize knowledge of partnership marketing principles and proven execution track-records to establish best-in-class processes
Execute strategic pillar event and market activation roadmap
Identify key initiatives that support commercial channel, brand and shopper plans and further reach and engage consumers in designated region/geography (West or Midwest)
Collaborate with cross-functional teams and external brand partners to execute, in alignment with targeted objectives
Implement programs and initiatives that are grounded in deep consumer, product and marketplace understanding in order to help build consumer demand and market share in responsible region/geography
Collaborate with cross-functional teams to gather insights for brand activation and go to market strategy implementation of beverage products
Build strong commercial strategy plans
Create and facilitate presentations for a variety of audiences
Other projects or duties as assigned
Qualifications
Required Skills and Experience:
Bachelor’s degree in Business, Marketing, or Marketing related field and 6 plus years of experience in sales/account management, commercial strategy, or marketing, in the consumer goods or beverage industry or HS Diploma/GED and 9 plus years of experience sales/account management, commercial strategy, or marketing, in the consumer goods or beverage industry
Experience building and monitoring execution action plans
Experience managing multiple local activation programs
Experience calling on customers i.e., Retail, Food Service/On Premise
Knowledge of brand strategy, i.e., brand acumen, positioning and occasions, etc., and application across channels, including local marketing
Results oriented
Execution bias for action
Strong verbal, written and presentations skills with all levels of an organization
Strong relationship building skills with all levels of an organization
Strong conflict resolution skills
Organization and planning skills
Detail oriented mindset
Travel up to 30%
This position must pass a post-offer background and drug test
Preferred Skills and Experience:
Master’s degree
Brand and channel management experience
Shopper insights, category management or shopper marketing experience
Knowledge of key consumption occasions, shopper messaging, and methods of activation and ability to localize for customers
Physical Demands and Work Environment :
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Due to the nature of our business in regard to such things as delivery schedules, order inputs, selection, and Department of Transportation Hours of Service, overtime, attendance and punctuality are essential job functions. Should an individual in this classification not be able to adhere to this requirement due to a disability, they should contact their Human Resources department to see what, if any, reasonable accommodation may be made.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation and gender identity, national origin, disability, or protected veteran status. Drug Free Workplace.
Join the leading beverage provider, Reyes Coca-Cola Bottling!
Shift: Full Time
Benefits: Medical, Dental, Vision, 401K Match, PTO, Education Reimbursement
If you enjoy our products, you’ll really enjoy being a part of our team!
Pay Transparency Statement:
The compensation philosophy reflects the Company’s reasonable expectation at the time of posting. We consider a number of factors when making individual compensation decisions including, but not limited to, skill sets, experience and training, and other business needs.
This role may also be eligible to participate in a discretionary incentive program, subject to the rule governing the program.
Position Summary:
The Marketing Activation Manger leads strategic marketplace activation of the company’s brands across prioritized consumer destinations throughout a designated region/geography (West or Midwest), including key boost zones and venues. This position focuses on collaborating to execute local activation that impacts per-capita and share growth, maximizing the company’s full marketplace potential. The Marketing Activation Manager executes marketing strategies at the local level, in alignment with the broader business strategy and performance targets.
Position Responsibilities may include, but not limited to:
Utilize knowledge of partnership marketing principles and proven execution track-records to establish best-in-class processes
Execute strategic pillar event and market activation roadmap
Identify key initiatives that support commercial channel, brand and shopper plans and further reach and engage consumers in designated region/geography (West or Midwest)
Collaborate with cross-functional teams and external brand partners to execute, in alignment with targeted objectives
Implement programs and initiatives that are grounded in deep consumer, product and marketplace understanding in order to help build consumer demand and market share in responsible region/geography
Collaborate with cross-functional teams to gather insights for brand activation and go to market strategy implementation of beverage products
Build strong commercial strategy plans
Create and facilitate presentations for a variety of audiences
Other projects or duties as assigned
Qualifications
Required Skills and Experience:
Bachelor’s degree in Business, Marketing, or Marketing related field and 6 plus years of experience in sales/account management, commercial strategy, or marketing, in the consumer goods or beverage industry or HS Diploma/GED and 9 plus years of experience sales/account management, commercial strategy, or marketing, in the consumer goods or beverage industry
Experience building and monitoring execution action plans
Experience managing multiple local activation programs
Experience calling on customers i.e., Retail, Food Service/On Premise
Knowledge of brand strategy, i.e., brand acumen, positioning and occasions, etc., and application across channels, including local marketing
Results oriented
Execution bias for action
Strong verbal, written and presentations skills with all levels of an organization
Strong relationship building skills with all levels of an organization
Strong conflict resolution skills
Organization and planning skills
Detail oriented mindset
Travel up to 30%
This position must pass a post-offer background and drug test
Preferred Skills and Experience:
Master’s degree
Brand and channel management experience
Shopper insights, category management or shopper marketing experience
Knowledge of key consumption occasions, shopper messaging, and methods of activation and ability to localize for customers
Physical Demands and Work Environment :
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Due to the nature of our business in regard to such things as delivery schedules, order inputs, selection, and Department of Transportation Hours of Service, overtime, attendance and punctuality are essential job functions. Should an individual in this classification not be able to adhere to this requirement due to a disability, they should contact their Human Resources department to see what, if any, reasonable accommodation may be made.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation and gender identity, national origin, disability, or protected veteran status. Drug Free Workplace.