curiate.co
Digital Marketing Specialist
curiate.co, Albany, New York, us, 12237
Digital Marketing Specialist – Remote (Eastern or Central time zone)
Curia provides global contract research and manufacturing services to the pharmaceutical and biotechnology industries.
Are you a high energy, strategic digital marketer with paid campaign expertise and a sense urgency for all your projects? Curia Global is seeking a Digital Marketing Specialist to join their high performing, fast paced marketing team. This role is responsible for managing, tracking and reporting on digital marketing campaigns. Collaborating with the marketing director, brand manager and subject matter experts (SME), the digital marketing specialist will own the execution and optimization of online ppc and social media campaigns.
Join our talented workforce, where a commitment to excellence and a customer focused attitude is everything. We pursue excellence because our work has the power to improve patients’ lives with the pharmaceuticals we develop and manufacture.
We proudly offer
• Generous benefit options (eligible first day of employment)
• Paid training, vacation and holidays (vacation accrual begins on first day of employment)
• Career advancement opportunities
• Education reimbursement
• 401k program
• Learning platform
• And more!
Responsibilities
• Assist marketing director with developing and implementing a digital marketing strategy
• Campaign development and planning: Responsible for devising Google Adwords and LI PPC campaigns, including objectives, competitor analysis, keyword selection, targeting options, campaign structure, and budget allocation.
• Keyword/Audience Research and Analysis: Research and analyze keywords and/or audiences to identify valuable search terms for effective ad targeting.
• Ad Creation and Optimization: Develop and continually optimize ad creatives, including ad copy and visuals, to improve click-through rates and conversions.
• Bid and Budget Management: Monitor and adjust keyword bids to ensure cost-effective campaigns and maximize return on ad spend (ROAS). Monitor and manage advertising budgets effectively to control costs and allocate resources optimally.
• Data Analysis and Reporting: Regularly analyze campaign performance data, generate reports, and provide recommendations for improvements.
• Managing the digital marketing communications calendar and Sharepoint content
• Assist Marketing operations team with email marketing and monthly newsletter send
• Create and post customized landing pages that includes service line specific profiles for tradeshows and events
• Assist the brand manager with creating social media posts and maintaining social media profiles
• Create and update digital marketing reports
• Support other marketing activities as needed
Qualifications
• 2-3 years of experience supporting digital marketing activities and paid performance campaigns
• Associates degree, bachelor’s degree a plus!
• Copywriting: Good writing skills (spelling, grammar) to craft ad copy and landing pages
• Microsoft Excel: Intermediate-level ability to use Excel to analyze and view data
• Strategic Thinking: The ability to develop and execute PPC campaigns aligned with business goals
Ideal candidate nice to haves:
• Google Ads Certification
• Microsoft Ads Certification
• Google Tag Manager experience
• Life science, Pharma manufacturing Industry experience
• Programmatic ad experience
• Experience with AI and machine learning platforms
Pay Range: $52,000-$65,000/year
Education, experience, location and tenure may be considered along with internal equity when job offers are extended.
We do not accept unsolicited assistance from any headhunters or recruitment firms for any of our job openings. All resumes or profiles submitted by search firms to any employee at Curia, in any form without a valid, signed search agreement by an authorized signatory in place for the specific position, approved by Talent Acquisition, will be deemed the sole property of Curia. No fee will be paid in the event the candidate is hired by Curia because of the unsolicited referral.
All interested applicants must apply online. Please be aware of scammers. Curia will only send offer letters and requests for sensitive personal information from a curiaglobal.com email address. Curia is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability. Curia is an E-Verify employer.
#LI-KS1
Curia provides global contract research and manufacturing services to the pharmaceutical and biotechnology industries.
Are you a high energy, strategic digital marketer with paid campaign expertise and a sense urgency for all your projects? Curia Global is seeking a Digital Marketing Specialist to join their high performing, fast paced marketing team. This role is responsible for managing, tracking and reporting on digital marketing campaigns. Collaborating with the marketing director, brand manager and subject matter experts (SME), the digital marketing specialist will own the execution and optimization of online ppc and social media campaigns.
Join our talented workforce, where a commitment to excellence and a customer focused attitude is everything. We pursue excellence because our work has the power to improve patients’ lives with the pharmaceuticals we develop and manufacture.
We proudly offer
• Generous benefit options (eligible first day of employment)
• Paid training, vacation and holidays (vacation accrual begins on first day of employment)
• Career advancement opportunities
• Education reimbursement
• 401k program
• Learning platform
• And more!
Responsibilities
• Assist marketing director with developing and implementing a digital marketing strategy
• Campaign development and planning: Responsible for devising Google Adwords and LI PPC campaigns, including objectives, competitor analysis, keyword selection, targeting options, campaign structure, and budget allocation.
• Keyword/Audience Research and Analysis: Research and analyze keywords and/or audiences to identify valuable search terms for effective ad targeting.
• Ad Creation and Optimization: Develop and continually optimize ad creatives, including ad copy and visuals, to improve click-through rates and conversions.
• Bid and Budget Management: Monitor and adjust keyword bids to ensure cost-effective campaigns and maximize return on ad spend (ROAS). Monitor and manage advertising budgets effectively to control costs and allocate resources optimally.
• Data Analysis and Reporting: Regularly analyze campaign performance data, generate reports, and provide recommendations for improvements.
• Managing the digital marketing communications calendar and Sharepoint content
• Assist Marketing operations team with email marketing and monthly newsletter send
• Create and post customized landing pages that includes service line specific profiles for tradeshows and events
• Assist the brand manager with creating social media posts and maintaining social media profiles
• Create and update digital marketing reports
• Support other marketing activities as needed
Qualifications
• 2-3 years of experience supporting digital marketing activities and paid performance campaigns
• Associates degree, bachelor’s degree a plus!
• Copywriting: Good writing skills (spelling, grammar) to craft ad copy and landing pages
• Microsoft Excel: Intermediate-level ability to use Excel to analyze and view data
• Strategic Thinking: The ability to develop and execute PPC campaigns aligned with business goals
Ideal candidate nice to haves:
• Google Ads Certification
• Microsoft Ads Certification
• Google Tag Manager experience
• Life science, Pharma manufacturing Industry experience
• Programmatic ad experience
• Experience with AI and machine learning platforms
Pay Range: $52,000-$65,000/year
Education, experience, location and tenure may be considered along with internal equity when job offers are extended.
We do not accept unsolicited assistance from any headhunters or recruitment firms for any of our job openings. All resumes or profiles submitted by search firms to any employee at Curia, in any form without a valid, signed search agreement by an authorized signatory in place for the specific position, approved by Talent Acquisition, will be deemed the sole property of Curia. No fee will be paid in the event the candidate is hired by Curia because of the unsolicited referral.
All interested applicants must apply online. Please be aware of scammers. Curia will only send offer letters and requests for sensitive personal information from a curiaglobal.com email address. Curia is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability. Curia is an E-Verify employer.
#LI-KS1