UCLA Health
Director, Strategic Marketing
UCLA Health, Los Angeles, California, United States, 90079
Description
If
you have a passion for driving innovative marketing strategies that deliver
incredible results, join us as our Director of Strategic Marketing.
As
a key member of our Marketing leadership team, you'll lead the development and
implementation of effective marketing strategies and programs for our priority
service lines, including adult and pediatric inpatient and outpatient care for
5 hospitals and 280 clinics throughout Greater Los Angeles. You'll align all
strategic marketing activities with a focus on achieving UCLA Health's
strategic priorities while positioning the organization as a
world-renowned academic health system. This will involve facilitating
strategic planning, tactical implementation, resource utilization, performance
measurement, and optimization.
Critical
to your success will be your ability to grow and lead an exceptional strategic
program management team and build strong relationships with ky leaders and
stakeholders throughout UCLA Health. This will include leadership and staff in
Market Intelligence, Channel Strategy, Data &Analytics, Digital Customer
Experience, Marketing Operations, Brand Strategy & Creative, Strategic
Partnerships, Communications, clinical and operational leadership and
departments and divisions throughout the health system. The impact you make
will be felt regionally, nationally, and internationally.
At UCLA Health, our passion for transforming human
health has enabled us to become a world-renowned health system, recently ranked
No. 1 in Los Angeles and California by US News & World Report and
consistently ranked as one of the best workplaces. We're also home to the
world-class medical research and clinical education capabilities of the David
Geffen School of Medicine.
If you're looking to use your unique abilities to
make a real impact in others' lives, come to UCLA Health and join one of the
most advanced health care marketing teams nationwide.
*At UCLA Health, we value the connections and culture that an in-person working experience provides. As such, this position is fully on-site. Relocation opportunities may be available.
Salary Range: $102,500 to $227,700 Annually
Qualifications
We're
seeking a proven marketing pro with in-depth knowledge of the full scope of marketing
and communications, including acquisition, reputation, marketing research, and
brand marketing strategies. You'll need extensive experience and a strong track
record of success developing and implementing results-driven strategic
marketing plans and programs, coaching a high-performance team, and building
relationships with cross-functional colleagues. Healthcare delivery industry
experience is preferred. You'll also need:
At least 10 years of high-level strategic marketing experience
At least 5 years of team leadership experience
Healthcare delivery experience strongly preferred
Advanced knowledge of concepts, principles and methods of developing and executing marketing strategies
Advanced ability to translate short and long range business plans to impactful strategic marketing strategies and programs
Advanced ability to communicate marketing strategies to internal subject matter experts to aid them in plan and program execution
Advanced leadership and management capabilities, including goal-setting, performance coaching, team leadership, corrective action, and successful collaboration with leadership colleagues and staff at all levels
Ability to turn short- and long-range business goals into strategic marketing plans
UCLA Health welcomes all individuals, without regard to race, sex, sexual orientation, gender identity, religion, national origin or disabilities, and we proudly look to each person’s unique achievements and experiences to further set us apart.
If
you have a passion for driving innovative marketing strategies that deliver
incredible results, join us as our Director of Strategic Marketing.
As
a key member of our Marketing leadership team, you'll lead the development and
implementation of effective marketing strategies and programs for our priority
service lines, including adult and pediatric inpatient and outpatient care for
5 hospitals and 280 clinics throughout Greater Los Angeles. You'll align all
strategic marketing activities with a focus on achieving UCLA Health's
strategic priorities while positioning the organization as a
world-renowned academic health system. This will involve facilitating
strategic planning, tactical implementation, resource utilization, performance
measurement, and optimization.
Critical
to your success will be your ability to grow and lead an exceptional strategic
program management team and build strong relationships with ky leaders and
stakeholders throughout UCLA Health. This will include leadership and staff in
Market Intelligence, Channel Strategy, Data &Analytics, Digital Customer
Experience, Marketing Operations, Brand Strategy & Creative, Strategic
Partnerships, Communications, clinical and operational leadership and
departments and divisions throughout the health system. The impact you make
will be felt regionally, nationally, and internationally.
At UCLA Health, our passion for transforming human
health has enabled us to become a world-renowned health system, recently ranked
No. 1 in Los Angeles and California by US News & World Report and
consistently ranked as one of the best workplaces. We're also home to the
world-class medical research and clinical education capabilities of the David
Geffen School of Medicine.
If you're looking to use your unique abilities to
make a real impact in others' lives, come to UCLA Health and join one of the
most advanced health care marketing teams nationwide.
*At UCLA Health, we value the connections and culture that an in-person working experience provides. As such, this position is fully on-site. Relocation opportunities may be available.
Salary Range: $102,500 to $227,700 Annually
Qualifications
We're
seeking a proven marketing pro with in-depth knowledge of the full scope of marketing
and communications, including acquisition, reputation, marketing research, and
brand marketing strategies. You'll need extensive experience and a strong track
record of success developing and implementing results-driven strategic
marketing plans and programs, coaching a high-performance team, and building
relationships with cross-functional colleagues. Healthcare delivery industry
experience is preferred. You'll also need:
At least 10 years of high-level strategic marketing experience
At least 5 years of team leadership experience
Healthcare delivery experience strongly preferred
Advanced knowledge of concepts, principles and methods of developing and executing marketing strategies
Advanced ability to translate short and long range business plans to impactful strategic marketing strategies and programs
Advanced ability to communicate marketing strategies to internal subject matter experts to aid them in plan and program execution
Advanced leadership and management capabilities, including goal-setting, performance coaching, team leadership, corrective action, and successful collaboration with leadership colleagues and staff at all levels
Ability to turn short- and long-range business goals into strategic marketing plans
UCLA Health welcomes all individuals, without regard to race, sex, sexual orientation, gender identity, religion, national origin or disabilities, and we proudly look to each person’s unique achievements and experiences to further set us apart.