LinkedIn
Senior Marketing Manager 2 - Vertical Marketing, LinkedIn Sales Solutions
LinkedIn, New York, New York, us, 10261
LinkedIn is the world’s largest professional network, built to create economic opportunity for every member of the global workforce. Our products help people make powerful connections, discover exciting opportunities, build necessary skills, and gain valuable insights every day. We’re also committed to providing transformational opportunities for our own employees by investing in their growth. We aspire to create a culture that’s built on trust, care, inclusion, and fun – where everyone can succeed.
Join us to transform the way the world works.
At LinkedIn, we trust each other to do our best work where it works best for us and our teams. This role offers both hybrid and remote work options. This means you can work from home and commute to a LinkedIn office, depending on what's best for you and when it is important for your team to be together, or you can work remotely from most locations within the country listed for this role.
The LinkedIn Sales Solutions team is looking for an experienced vertical marketer who will be responsible for building and deploying a robust marketing strategy for our North American Financial Services and Professional Services industries. This individual will work directly with senior vertical sales leaders and various cross-functional partners to drive regional demand, growth and retention for our Sales Navigator product with existing Enterprise customers across key sub-verticals. This will include creating opportunities to strengthen the relationships that our client-facing teams have with senior executives on the buying committee, and developing custom narratives and campaigns that give customers confidence to go all-in with our solution.
This individual must possess exceptionally strong industry knowledge in both the Financial Services and Professional Services industries, and have experience managing a comprehensive field marketing strategy inclusive of research, content, campaigns, enablement, and account-based marketing programs for Enterprise customers. A successful candidate is a curious and agile marketer with strong commercial acumen who is passionate about B2B customers — understanding them, enabling them, and helping them achieve their objectives. This individual will also need to be an indispensable partner to Sales, helping them identify new ways to deliver customer value through the discovery, activation, and expansion of buying groups, economic buyers, and influencers.
Responsibilities
Create and execute a multi-year vertical marketing strategy to drive demand, adoption, and revenue for LinkedIn Sales Navigator with Financial Services and Professional Services customers.
Partner closely with sales to understand business priorities and strategies, solution offerings, and existing value propositions and how they strategically relate to vertical opportunities and account needs.
Take a data-driven approach to prioritize marketing resourcing and investments within the verticals to achieve revenue goals.
Create custom content and campaigns to deliver relevant messages to these accounts, helping customers understand the organizational value of a deep sales approach and the impact of their investment
Help the Sales team unlock, build, and nurture relationships with senior executives at Financial Services and Professional Services accounts, including by orchestrating in-person and virtual events.
Manage agency partners and resources to develop scalable approaches and operating models that create leverage across the verticals and LSS marketing organization.
Increase advocacy for Sales Navigator and deep sales, including developing and evangelizing customer stories and testimonials.
Maintain detailed performance metrics to track progress and drive decisions.
Serve as a strategic partner to other vertical marketers supporting B2B customers across the business.
Basic Qualifications:
10+ years of marketing experience with demonstrated results.
10+ years (combined) experience in the Financial Services and Professional Services industries.
BA or BS degree or equivalent experience.
Preferred Qualifications:
BA or BS degree or equivalent experience.
Experience in B2B marketing with a focus in Field Marketing, Integrated Marketing, ABM and/or product marketing. SaaS experience preferred.
Strong narrative and content development skills, including the ability to tailor and personalize narratives to be relevant for various audiences.
Highly motivated self-starter with an entrepreneurial spirit; able to navigate ambiguity and drive projects from idea through execution, build strong internal relationships, prioritize resources based on business impact, and build consensus and alignment on critical initiatives.
Excellent written and verbal communications skills, with the ability to clearly present ideas, updates, and results to business partners of various levels.
Excellent interpersonal and communication skills, and a demonstrated ability to work collaboratively with others – on any given day you will engage with other Marketing teams, Sales, agencies, customers, etc.
Adept at quantitatively measuring and communicating campaign effectiveness and identifying improvement opportunities.
Skills
Industry Expertise
Communication skills and executive presence
Sales Collaboration
Project management and execution
LinkedIn is committed to fair and equitable compensation practices.
The pay range for this role is $144,000 to $224,000. Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to skill set, depth of experience, certifications, and specific work location. This may be different in other locations due to differences in the cost of labor.
The total compensation package for this position may also include annual performance bonus, stock, benefits and/or other applicable incentive compensation plans. For more information, visit https://careers.linkedin.com/benefits .
Equal Opportunity Statement
LinkedIn is committed to diversity in its workforce and is proud to be an equal opportunity employer. LinkedIn considers qualified applicants without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other legally protected class. LinkedIn is an Affirmative Action and Equal Opportunity Employer as described in our equal opportunity statement here: EEO Statement_2020 - Signed.pdf (https://microsoft.sharepoint.com/:b:/t/LinkedInGCI/EeE8sk7CTIdFmEp9ONzFOTEBM62TPrWLMHs4J1C_QxVTbg?e=xcELJV) .
Please reference the following information for more information: https://legal.linkedin.com/content/dam/legal/LinkedIn_EEO_Statement_2020.pdf .
Please reference the following information for more information: https://www.eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12ScreenRdr.pdf and
https://www.dol.gov/ofccp/regs/compliance/posters/pdf/OFCCP_EEO_Supplement_Final_JRF_QA_508c.pdf for more information.
LinkedIn is committed to offering an inclusive and accessible experience for all job seekers, including individuals with disabilities. Our goal is to foster an inclusive and accessible workplace where everyone has the opportunity to be successful.
If you need a reasonable accommodation to search for a job opening, apply for a position, or participate in the interview process, connect with us at accommodations@linkedin.com and describe the specific accommodation requested for a disability-related limitation.
Reasonable accommodations are modifications or adjustments to the application or hiring process that would enable you to fully participate in that process. Examples of reasonable accommodations include but are not limited to:
Documents in alternate formats or read aloud to you
Having interviews in an accessible location
Being accompanied by a service dog
Having a sign language interpreter present for the interview
A request for an accommodation will be responded to within three business days. However, non-disability related requests, such as following up on an application, will not receive a response.
LinkedIn will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by LinkedIn, or (c) consistent with LinkedIn's legal duty to furnish information.
San Francisco Fair Chance Ordinance
Pursuant to the San Francisco Fair Chance Ordinance, LinkedIn will consider for employment qualified applicants with arrest and conviction records.
Pay Transparency Policy Statement
As a federal contractor, LinkedIn follows the Pay Transparency and non-discrimination provisions described at this link: https://lnkd.in/paytransparency.
Global Data Privacy Notice for Job Candidates
Please follow this link to access the document that provides transparency around the way in which LinkedIn handles personal data of employees and job applicants: https://legal.linkedin.com/candidate-portal.
Join us to transform the way the world works.
At LinkedIn, we trust each other to do our best work where it works best for us and our teams. This role offers both hybrid and remote work options. This means you can work from home and commute to a LinkedIn office, depending on what's best for you and when it is important for your team to be together, or you can work remotely from most locations within the country listed for this role.
The LinkedIn Sales Solutions team is looking for an experienced vertical marketer who will be responsible for building and deploying a robust marketing strategy for our North American Financial Services and Professional Services industries. This individual will work directly with senior vertical sales leaders and various cross-functional partners to drive regional demand, growth and retention for our Sales Navigator product with existing Enterprise customers across key sub-verticals. This will include creating opportunities to strengthen the relationships that our client-facing teams have with senior executives on the buying committee, and developing custom narratives and campaigns that give customers confidence to go all-in with our solution.
This individual must possess exceptionally strong industry knowledge in both the Financial Services and Professional Services industries, and have experience managing a comprehensive field marketing strategy inclusive of research, content, campaigns, enablement, and account-based marketing programs for Enterprise customers. A successful candidate is a curious and agile marketer with strong commercial acumen who is passionate about B2B customers — understanding them, enabling them, and helping them achieve their objectives. This individual will also need to be an indispensable partner to Sales, helping them identify new ways to deliver customer value through the discovery, activation, and expansion of buying groups, economic buyers, and influencers.
Responsibilities
Create and execute a multi-year vertical marketing strategy to drive demand, adoption, and revenue for LinkedIn Sales Navigator with Financial Services and Professional Services customers.
Partner closely with sales to understand business priorities and strategies, solution offerings, and existing value propositions and how they strategically relate to vertical opportunities and account needs.
Take a data-driven approach to prioritize marketing resourcing and investments within the verticals to achieve revenue goals.
Create custom content and campaigns to deliver relevant messages to these accounts, helping customers understand the organizational value of a deep sales approach and the impact of their investment
Help the Sales team unlock, build, and nurture relationships with senior executives at Financial Services and Professional Services accounts, including by orchestrating in-person and virtual events.
Manage agency partners and resources to develop scalable approaches and operating models that create leverage across the verticals and LSS marketing organization.
Increase advocacy for Sales Navigator and deep sales, including developing and evangelizing customer stories and testimonials.
Maintain detailed performance metrics to track progress and drive decisions.
Serve as a strategic partner to other vertical marketers supporting B2B customers across the business.
Basic Qualifications:
10+ years of marketing experience with demonstrated results.
10+ years (combined) experience in the Financial Services and Professional Services industries.
BA or BS degree or equivalent experience.
Preferred Qualifications:
BA or BS degree or equivalent experience.
Experience in B2B marketing with a focus in Field Marketing, Integrated Marketing, ABM and/or product marketing. SaaS experience preferred.
Strong narrative and content development skills, including the ability to tailor and personalize narratives to be relevant for various audiences.
Highly motivated self-starter with an entrepreneurial spirit; able to navigate ambiguity and drive projects from idea through execution, build strong internal relationships, prioritize resources based on business impact, and build consensus and alignment on critical initiatives.
Excellent written and verbal communications skills, with the ability to clearly present ideas, updates, and results to business partners of various levels.
Excellent interpersonal and communication skills, and a demonstrated ability to work collaboratively with others – on any given day you will engage with other Marketing teams, Sales, agencies, customers, etc.
Adept at quantitatively measuring and communicating campaign effectiveness and identifying improvement opportunities.
Skills
Industry Expertise
Communication skills and executive presence
Sales Collaboration
Project management and execution
LinkedIn is committed to fair and equitable compensation practices.
The pay range for this role is $144,000 to $224,000. Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to skill set, depth of experience, certifications, and specific work location. This may be different in other locations due to differences in the cost of labor.
The total compensation package for this position may also include annual performance bonus, stock, benefits and/or other applicable incentive compensation plans. For more information, visit https://careers.linkedin.com/benefits .
Equal Opportunity Statement
LinkedIn is committed to diversity in its workforce and is proud to be an equal opportunity employer. LinkedIn considers qualified applicants without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other legally protected class. LinkedIn is an Affirmative Action and Equal Opportunity Employer as described in our equal opportunity statement here: EEO Statement_2020 - Signed.pdf (https://microsoft.sharepoint.com/:b:/t/LinkedInGCI/EeE8sk7CTIdFmEp9ONzFOTEBM62TPrWLMHs4J1C_QxVTbg?e=xcELJV) .
Please reference the following information for more information: https://legal.linkedin.com/content/dam/legal/LinkedIn_EEO_Statement_2020.pdf .
Please reference the following information for more information: https://www.eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12ScreenRdr.pdf and
https://www.dol.gov/ofccp/regs/compliance/posters/pdf/OFCCP_EEO_Supplement_Final_JRF_QA_508c.pdf for more information.
LinkedIn is committed to offering an inclusive and accessible experience for all job seekers, including individuals with disabilities. Our goal is to foster an inclusive and accessible workplace where everyone has the opportunity to be successful.
If you need a reasonable accommodation to search for a job opening, apply for a position, or participate in the interview process, connect with us at accommodations@linkedin.com and describe the specific accommodation requested for a disability-related limitation.
Reasonable accommodations are modifications or adjustments to the application or hiring process that would enable you to fully participate in that process. Examples of reasonable accommodations include but are not limited to:
Documents in alternate formats or read aloud to you
Having interviews in an accessible location
Being accompanied by a service dog
Having a sign language interpreter present for the interview
A request for an accommodation will be responded to within three business days. However, non-disability related requests, such as following up on an application, will not receive a response.
LinkedIn will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by LinkedIn, or (c) consistent with LinkedIn's legal duty to furnish information.
San Francisco Fair Chance Ordinance
Pursuant to the San Francisco Fair Chance Ordinance, LinkedIn will consider for employment qualified applicants with arrest and conviction records.
Pay Transparency Policy Statement
As a federal contractor, LinkedIn follows the Pay Transparency and non-discrimination provisions described at this link: https://lnkd.in/paytransparency.
Global Data Privacy Notice for Job Candidates
Please follow this link to access the document that provides transparency around the way in which LinkedIn handles personal data of employees and job applicants: https://legal.linkedin.com/candidate-portal.