Aimbridge Hospitality
Manager, Digital & Marketing
Aimbridge Hospitality, San Clemente, California, us, 92674
Job Summary
The overall purpose of the E-Commerce Manager is to facilitate practices that result in increased market share and the achievement of each assigned hotel's top line budget through a focus on E-Distribution and other online marketing tactics. This role will seek out online marketing opportunities and will develop direct and semi-direct online channels to observe and enhance the Internet footprint of Aimbridge's properties.
Responsibilities
QUALIFICATIONS:
Marketing degree and/or appropriate combination of education and experience to support on-the-job effectiveness.
4 years of online marketing and revenue management experience specific to the hotel industry; previous experience with major hospitality brands (Marriott Hilton Choice Starwood etc.) is a major plus.
Strong understanding of traditional and online marketing mediums with experience with distributed marketing functions a passion for business development and a proven track record for E-Commerce success.
Background in search engine optimization pay-per-click advertising display advertising and email marketing.
Exceptional computer literacy with ability to easily navigate database browser email document and spreadsheet applications and related programs.
Previous experience with Property Management Systems and Computer Reservations Systems; experience with IQ Ware a plus.
Exceptional service orientation with keen ability to focus and deliver on guest needs.
Reliable and responsible character with exceptional follow up and attention to detail.
Proven leadership skills in supporting employees to consistently attain personal departmental and organizational performance goals.
Ability to work effectively as an independent contributor and as a part of a collaborative team.
Ability to multi-task and effectively manage numerous priorities within a fast-paced environment.
Ability to travel periodically on behalf of the company for both short and prolonged periods of time.
RESPONSIBILITIES:
Serve as the lead advisor on E-Commerce and online marketing disciplines for assigned hotels; Provide communication training and education to GMs and Sales staff to raise their awareness understanding and motivation toward E-Marketing.
Analyze hotel-specific needs and create strategies and tactics for increasing revenue to include SEO/SEM display pay-per-click email marketing and paid search.
Monitor and track through and manage relationships with online travel agencies (OTAs) Global Distribution Systems (GDS) and brand websites.
Serve as the point-person for reputation management for assigned properties; Review social media pages and respond to Trip Advisor reviews Google Plus reviews and reviews on other sites.
Regularly audit each hotel's online presence to ensure proper imagery and content and that all links work appropriately.
Develop and implement location-specific strategies to meet and exceed goals in the areas of revenue generation and market share performance.
Oversee and maintain inventory controls and address booking volume generated from third party internet companies online travel agencies and central reservation offices.
Develop and maintain electronic distribution strategies to include online content and positioning market manager relationships OTA's and GDS distribution.
Review and implement rooms inventory and rate controls in central reservation systems.
Ensure properties are fully optimized to maximize traffic from search engines; Partner with web vendor to coordinate and execute Search Engine Optimization (SEO) tactics.
Champion efforts grow online bookings for group meeting and catering business for assigned properties.
Support brand direct booking strategies in an effort shift OTA bookings; Identify best practices and opportunities for increasing new visitors increasing conversion and surpassing consumer expectations for their online experience.
Generate and communicate analytic reports; Assist in formulating action plans based on data.
Discuss trends and sales strategy review results from the prior month and determine upcoming events and action plans for occupancy and RevPAR maximization for future dates.
Develop seasonal transient and extended stay pricing and ensure consistency across all distribution channels.
Complete weekly booking pace reports review month end rooms statistics and other relevant reports; Provide critical analysis on performance vs. forecasts and results of implemented strategies.
Conduct business displacement analysis as needed to determine impact to RevPAR.
Travel to assigned hotels and/or corporate support offices periodically for training meetings and other business activities as needed.
Perform other tasks duties and projects as assigned by Operations.
Property Details
Reach Your Full Potential at Evolution HospitalityEvolution Hospitality manages hotel and resort properties in major metropolitan markets across the United States. We are a growing company and look forward to you growing along with us by providing plenty of on-the-job development opportunities to learn new things. Ultimately, your career is in your hands at Evolution Hospitality. It's our brilliant combination of talented, caring individuals that makes Evolution Hospitality the world-class operation it is today.
Opportunities to GrowOne of the best things about working with Evolution Hospitality is that we care about our people and are committed to helping them realize their full potential. We strongly believe if we take good care of our associates, they will in turn take good care of our guests. We do this by providing:
Assignments and goals that are challenging but always within your reach.
Managers who are at the ready to mentor and support you based on your personal career goals.
Task force assignments where you will have the opportunity to apply your experience while helping us integrate a new hotel in our portfolio. These are also great opportunities for you to find new Evolutionaries to mentor and develop.
A culture that holds every associate accountable for treating each other with respect and dignity.
Results + Culture = Performance (and Success)It's Evolution Hospitality's focus on equal parts culture and results that defines who makes the cut as part of this talented group, either at the corporate office or in the field. Honesty and humility are just as important as intellect and ability, and each member of the team embraces the challenge of becoming a better human being, both personally and professionally, as part of the package.Our superstars are those individuals that not only create value for the company but also genuinely live Evolution Hospitality's unique culture.
Company Overview
As the global leader in third-party hotel management, our growing portfolio represents over 1,550 hotels in all 50 states and 22 countries, from top international lodging brands to luxury hotels, destination resorts and lifestyle hotels. Our associates around the globe are passionate about serving our guests and driving exceptional results, and thrive in a culture where everyone is inspired to be the best. Join a world of possibility with Aimbridge Hospitality.
Benefits
After an initial waiting period, those hired into full time positions are eligible for a competitive benefits package that includes the following:
Now offeringDaily Pay! Ask your Recruiter for more details
Medical, Dental, and Vision Coverage
Short-Term and Long-Term Disability Income
Term Life and AD&D Insurance
Paid Time Off
Employee Assistance Program
401k Retirement Plan
Apply for this position (https://careers-aimbridge.icims.com/jobs/345041/manager%2c-digital-%26-marketing/job?mode=apply&apply=yes&in_iframe=1&hashed=-1834475008)
Need help finding the right job?
We can recommend jobs specifically for you!
EEO Statement
Aimbridge Hospitality provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
PropertyEvolution Corporate CA
Posted Date19 hours ago(8/26/2024 9:24 AM)
ID2024-345041
LocationUS-CA-San Clemente
CategorySales & Marketing
TypeRegular
StatusFull-Time
The overall purpose of the E-Commerce Manager is to facilitate practices that result in increased market share and the achievement of each assigned hotel's top line budget through a focus on E-Distribution and other online marketing tactics. This role will seek out online marketing opportunities and will develop direct and semi-direct online channels to observe and enhance the Internet footprint of Aimbridge's properties.
Responsibilities
QUALIFICATIONS:
Marketing degree and/or appropriate combination of education and experience to support on-the-job effectiveness.
4 years of online marketing and revenue management experience specific to the hotel industry; previous experience with major hospitality brands (Marriott Hilton Choice Starwood etc.) is a major plus.
Strong understanding of traditional and online marketing mediums with experience with distributed marketing functions a passion for business development and a proven track record for E-Commerce success.
Background in search engine optimization pay-per-click advertising display advertising and email marketing.
Exceptional computer literacy with ability to easily navigate database browser email document and spreadsheet applications and related programs.
Previous experience with Property Management Systems and Computer Reservations Systems; experience with IQ Ware a plus.
Exceptional service orientation with keen ability to focus and deliver on guest needs.
Reliable and responsible character with exceptional follow up and attention to detail.
Proven leadership skills in supporting employees to consistently attain personal departmental and organizational performance goals.
Ability to work effectively as an independent contributor and as a part of a collaborative team.
Ability to multi-task and effectively manage numerous priorities within a fast-paced environment.
Ability to travel periodically on behalf of the company for both short and prolonged periods of time.
RESPONSIBILITIES:
Serve as the lead advisor on E-Commerce and online marketing disciplines for assigned hotels; Provide communication training and education to GMs and Sales staff to raise their awareness understanding and motivation toward E-Marketing.
Analyze hotel-specific needs and create strategies and tactics for increasing revenue to include SEO/SEM display pay-per-click email marketing and paid search.
Monitor and track through and manage relationships with online travel agencies (OTAs) Global Distribution Systems (GDS) and brand websites.
Serve as the point-person for reputation management for assigned properties; Review social media pages and respond to Trip Advisor reviews Google Plus reviews and reviews on other sites.
Regularly audit each hotel's online presence to ensure proper imagery and content and that all links work appropriately.
Develop and implement location-specific strategies to meet and exceed goals in the areas of revenue generation and market share performance.
Oversee and maintain inventory controls and address booking volume generated from third party internet companies online travel agencies and central reservation offices.
Develop and maintain electronic distribution strategies to include online content and positioning market manager relationships OTA's and GDS distribution.
Review and implement rooms inventory and rate controls in central reservation systems.
Ensure properties are fully optimized to maximize traffic from search engines; Partner with web vendor to coordinate and execute Search Engine Optimization (SEO) tactics.
Champion efforts grow online bookings for group meeting and catering business for assigned properties.
Support brand direct booking strategies in an effort shift OTA bookings; Identify best practices and opportunities for increasing new visitors increasing conversion and surpassing consumer expectations for their online experience.
Generate and communicate analytic reports; Assist in formulating action plans based on data.
Discuss trends and sales strategy review results from the prior month and determine upcoming events and action plans for occupancy and RevPAR maximization for future dates.
Develop seasonal transient and extended stay pricing and ensure consistency across all distribution channels.
Complete weekly booking pace reports review month end rooms statistics and other relevant reports; Provide critical analysis on performance vs. forecasts and results of implemented strategies.
Conduct business displacement analysis as needed to determine impact to RevPAR.
Travel to assigned hotels and/or corporate support offices periodically for training meetings and other business activities as needed.
Perform other tasks duties and projects as assigned by Operations.
Property Details
Reach Your Full Potential at Evolution HospitalityEvolution Hospitality manages hotel and resort properties in major metropolitan markets across the United States. We are a growing company and look forward to you growing along with us by providing plenty of on-the-job development opportunities to learn new things. Ultimately, your career is in your hands at Evolution Hospitality. It's our brilliant combination of talented, caring individuals that makes Evolution Hospitality the world-class operation it is today.
Opportunities to GrowOne of the best things about working with Evolution Hospitality is that we care about our people and are committed to helping them realize their full potential. We strongly believe if we take good care of our associates, they will in turn take good care of our guests. We do this by providing:
Assignments and goals that are challenging but always within your reach.
Managers who are at the ready to mentor and support you based on your personal career goals.
Task force assignments where you will have the opportunity to apply your experience while helping us integrate a new hotel in our portfolio. These are also great opportunities for you to find new Evolutionaries to mentor and develop.
A culture that holds every associate accountable for treating each other with respect and dignity.
Results + Culture = Performance (and Success)It's Evolution Hospitality's focus on equal parts culture and results that defines who makes the cut as part of this talented group, either at the corporate office or in the field. Honesty and humility are just as important as intellect and ability, and each member of the team embraces the challenge of becoming a better human being, both personally and professionally, as part of the package.Our superstars are those individuals that not only create value for the company but also genuinely live Evolution Hospitality's unique culture.
Company Overview
As the global leader in third-party hotel management, our growing portfolio represents over 1,550 hotels in all 50 states and 22 countries, from top international lodging brands to luxury hotels, destination resorts and lifestyle hotels. Our associates around the globe are passionate about serving our guests and driving exceptional results, and thrive in a culture where everyone is inspired to be the best. Join a world of possibility with Aimbridge Hospitality.
Benefits
After an initial waiting period, those hired into full time positions are eligible for a competitive benefits package that includes the following:
Now offeringDaily Pay! Ask your Recruiter for more details
Medical, Dental, and Vision Coverage
Short-Term and Long-Term Disability Income
Term Life and AD&D Insurance
Paid Time Off
Employee Assistance Program
401k Retirement Plan
Apply for this position (https://careers-aimbridge.icims.com/jobs/345041/manager%2c-digital-%26-marketing/job?mode=apply&apply=yes&in_iframe=1&hashed=-1834475008)
Need help finding the right job?
We can recommend jobs specifically for you!
EEO Statement
Aimbridge Hospitality provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
PropertyEvolution Corporate CA
Posted Date19 hours ago(8/26/2024 9:24 AM)
ID2024-345041
LocationUS-CA-San Clemente
CategorySales & Marketing
TypeRegular
StatusFull-Time