Insight Global
Director of Marketing and Proposals
Insight Global, Washington, District of Columbia, us, 20022
Job Description
Resource Management: Ensure the availability of resources to meet peak workloads and manage the quality of materials produced.
Strategic Planning: Work with management to understand and implement the goals, mission, and proper resource allocation of the M&P team. Make recommendations to improve processes, quality, productivity, and cost-effectiveness.
Marketing Efforts: Independently support interoperating company cooperative marketing efforts. Provide guidance and information to executives and pursuit managers to increase the value and efficiency of marketing efforts.
Innovation: Explore and develop new and creative approaches to presenting the companys credentials and capabilities. Stay current in production methods and technologies that distinguish the firm from competitors and enhance the firms reputation and competitive edge.
Campaign Development: Develop and execute marketing campaigns within the given budget. Steer the brand direction, collaborate across multiple departments, and drive the long-term marketing strategy of the company.
Essential Duties:
Digital Marketing: Manage our PR firm specifically related to online advertising, social media, SEO/SEM, and digital content, aiming to enhance digital presence and drive online engagement and lead generation.
Brand Management: Manage and nurture our brand, focusing on brand positioning, campaigns, consistency, and perception. Oversee the development of marketing brochures and related materials, including display booths for trade shows and professional conferences. Manage M&P support provided to the PR Firm, including graphics and editing for journal articles, press releases, and advertisements.
CRM Management: Utilize our CRM tool, VantagePoint, to its fullest potential and provide training to its users.
Team Leadership: Recruit, hire, assign, supervise, promote, and evaluate M&P team personnel responsible for the production of marketing and proposal materials. Make work assignments and follow up to ensure tasks and projects are completed to the highest standards of quality, timeliness, and cost-effectiveness.
Proposal Management: Lead the Go/No-Go process, participate in pre-RFP strategy development, internal and external strategy sessions, pre-bid meetings, proposal team kickoff meetings, and review meetings. Contribute ideas and information to assist in the development of winning proposals and presentations and the development of optimal marketing products. Coordinate with Regional Managers and Regional BD Managers to ensure understanding and advance notice of upcoming activities requiring support. Take responsibility for the complete preparation of SOQs, proposals, and presentations as required.
Active Projects Support: Oversee editing, graphic design, and production support provided to active projects for technical reports, visualizations, and other related materials.
We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to HR@insightglobal.com .
To learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy: https://insightglobal.com/workforce-privacy-policy/ .
Skills and Requirements
Bachelors degree in Marketing, Communications, Business Administration, or a related field.
Minimum of 15 years of experience in marketing, proposal management, or a related field, with at least 5 years in a leadership role.
Proven experience in managing marketing campaigns, brand management, and digital marketing strategies.
Strong understanding of CRM tools, preferably Deltek.
Excellent leadership, organizational, and communication skills.
Ability to work collaboratively across departments and with external partners.
Creative thinker with a passion for innovation and continuous improvement.
Advanced skills with Microsoft Office Suite (Teams, Word, Excel, SharePoint, etc.), InDesign and Adobe Creative Suite Experience in the our key markets of Education, Utilities, Transportation, Cultural, Real Estate or Institutional.
Strong analytical skills and the ability to interpret data to drive decision-making.
Experience completing government forms SF330, SF 254 and SF 255. null
We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal employment opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment without regard to race, color, ethnicity, religion,sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military oruniformed service member status, or any other status or characteristic protected by applicable laws, regulations, andordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or the recruiting process, please send a request to HR@insightglobal.com.
Resource Management: Ensure the availability of resources to meet peak workloads and manage the quality of materials produced.
Strategic Planning: Work with management to understand and implement the goals, mission, and proper resource allocation of the M&P team. Make recommendations to improve processes, quality, productivity, and cost-effectiveness.
Marketing Efforts: Independently support interoperating company cooperative marketing efforts. Provide guidance and information to executives and pursuit managers to increase the value and efficiency of marketing efforts.
Innovation: Explore and develop new and creative approaches to presenting the companys credentials and capabilities. Stay current in production methods and technologies that distinguish the firm from competitors and enhance the firms reputation and competitive edge.
Campaign Development: Develop and execute marketing campaigns within the given budget. Steer the brand direction, collaborate across multiple departments, and drive the long-term marketing strategy of the company.
Essential Duties:
Digital Marketing: Manage our PR firm specifically related to online advertising, social media, SEO/SEM, and digital content, aiming to enhance digital presence and drive online engagement and lead generation.
Brand Management: Manage and nurture our brand, focusing on brand positioning, campaigns, consistency, and perception. Oversee the development of marketing brochures and related materials, including display booths for trade shows and professional conferences. Manage M&P support provided to the PR Firm, including graphics and editing for journal articles, press releases, and advertisements.
CRM Management: Utilize our CRM tool, VantagePoint, to its fullest potential and provide training to its users.
Team Leadership: Recruit, hire, assign, supervise, promote, and evaluate M&P team personnel responsible for the production of marketing and proposal materials. Make work assignments and follow up to ensure tasks and projects are completed to the highest standards of quality, timeliness, and cost-effectiveness.
Proposal Management: Lead the Go/No-Go process, participate in pre-RFP strategy development, internal and external strategy sessions, pre-bid meetings, proposal team kickoff meetings, and review meetings. Contribute ideas and information to assist in the development of winning proposals and presentations and the development of optimal marketing products. Coordinate with Regional Managers and Regional BD Managers to ensure understanding and advance notice of upcoming activities requiring support. Take responsibility for the complete preparation of SOQs, proposals, and presentations as required.
Active Projects Support: Oversee editing, graphic design, and production support provided to active projects for technical reports, visualizations, and other related materials.
We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to HR@insightglobal.com .
To learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy: https://insightglobal.com/workforce-privacy-policy/ .
Skills and Requirements
Bachelors degree in Marketing, Communications, Business Administration, or a related field.
Minimum of 15 years of experience in marketing, proposal management, or a related field, with at least 5 years in a leadership role.
Proven experience in managing marketing campaigns, brand management, and digital marketing strategies.
Strong understanding of CRM tools, preferably Deltek.
Excellent leadership, organizational, and communication skills.
Ability to work collaboratively across departments and with external partners.
Creative thinker with a passion for innovation and continuous improvement.
Advanced skills with Microsoft Office Suite (Teams, Word, Excel, SharePoint, etc.), InDesign and Adobe Creative Suite Experience in the our key markets of Education, Utilities, Transportation, Cultural, Real Estate or Institutional.
Strong analytical skills and the ability to interpret data to drive decision-making.
Experience completing government forms SF330, SF 254 and SF 255. null
We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal employment opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment without regard to race, color, ethnicity, religion,sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military oruniformed service member status, or any other status or characteristic protected by applicable laws, regulations, andordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or the recruiting process, please send a request to HR@insightglobal.com.