Air Jordan
INFLUENCER CULTURE & ENTERTAINMENT MARKETING SPECIALIST NA - CONVERSE
Air Jordan, Costa Mesa, California, United States, 92626
Become part of the Converse Team
Apply fast, check the full description by scrolling below to find out the full requirements for this role.
Converse is a place to explore potential, break barriers and push out the edges of what can be. The company looks for people who can grow, think, dream and create. Its culture thrives by embracing diversity and rewarding imagination. The brand seeks achievers, leaders and visionaries. At Converse, it’s about each person bringing skills and passion to a challenging and constantly evolving world to make things better as a team.
If You Get People, You’re Our People
Sure, there’s a whole science behind marketing. But behind that is real people. With needs and wants and quirks and dreams. And we need someone who gets people, who knows how to find our people. The creators, thinkers, and rebels who find themselves at home putting on some Converse. You’re the one that shows them we’re the same. You’re the connector.
The annual base salary for this position ranges from $62,200.00 in our lowest geographic market to $139,200.00 in our highest geographic market. Actual salary will vary based on a candidate's location, qualifications, skills and experience.
Information About Benefits Can Be Found Here.
WHO WE ARE LOOKING FOR
The Converse Entertainment, Culture & Influencer marketing is designed to engage creative leaders across communities, platforms, and industries through our Brand and the products we make.
As the Entertainment, Culture & Influencer Marketing Specialist, your job is to be an expert on our consumers, and the people across mainstream and subcultures in fashion, music, digital platforms, TV and film, who influence them. You know the nuances of these industries, have strong existing personal relationships with its main players, and an ability to forge new connections with emerging talent.
You’re smart, articulate and base your decisions on data, strategic thinking, and collaborative team input. You obsess the data, proactively serving up ideas, feedback, trends and research that drive and support our product and brand goals. You are creative; a style leader and influencer in your own right, live and breathe the brand, obsess our consumers, and are hungry to innovate in the way we communicate and partner with leading culture and community in Los Angeles and New York.
What You Will Work On
WIN WITH NORTH AMERICAN CREATIVES & ALL STAR COMMUNITY
Research and identify prospective influencers and passion groups based on our core consumers interests (including/not limited to: blogs, Tik Tok, Snapchat, Instagram, YouTube, etc.), with a focus
on cultural connection, digital reach and engagement.
Connect and manage influencer relationships on an ongoing basis.Attend relevant events to connect with like-minded individuals and companies to align with on future initiatives.Support talent negotiations, working closely with legal to draft Talent Agreements.Manage the All Star community within the geography leading through service, opportunities and compelling storytelling.
SEED WITH IMPACT
Support the annual seeding strategy across footwear and apparel aligned with the quarterly product calendar, ensuring we are continually present in our consumer’s social feeds and reaching new audiences through Energy and Inline product.Coordinate target lists, appointments, courier seeding and events, ensuring we are continually present, maintaining and expanding our relationshipsContribute to city led pinnacle planning, working with other relevant functions to guide NA strategy and activations ensuring we maximize the energy and connect to our consumer at the right place at the right time with our pinnacle product.Drive product placement for North America Brand and Digital prioritiesCollect seeding highlights
OPERATIONAL EXCELLENCE
Lead all seasonal ordering and inventory management (footwear, apparel and accessories)Support timelines for inline and energy seeding, collaborating with team on list building. Manage order placements and ensure product is delivered against expected timelines.Manage all reactive seeding orders ensuring they are ordered and shipped in a timely mannerTrack and report seeding impact.Support team with contracting and payment of talent and agencies. Keeping trackers organized and up to date
LEAD, COACH, DRIVE, INSPIRE
Be an active contributor to seasonal plans (particularly LA and NYC pinnacle plans), continuously collaborating with Brand and Retail to ensure all Entertainment results achieve maximum amplification through brand, earned media or key account channels.Operational excellence, creating efficiencies between functions (Geo and Global) while promoting collaborative and innovative problem solvingServe, inspire, and drive connections with our All-Star community through seeding, activations, and branded opportunities.
Who You Will Work With
BE PART OF NORTH AMERICA’S CULTURAL AGENDA
Collaborate with NA functional leads to plan and execute a strategy of activations by the brand in key cities and neighborhoods centered on fashion, music, art, sport, and cultureChampion digital thinking: execute all brand-owned activations at cultural events, ensuring the right product is paired with the right moment and amplified to maximize exposure to influencers and our consumersFind new destinations in culturally rich districts of Los Angeles and NYC to be creating relationships and impact inBe the territory expert on our consumer, what moves them now and what will move them in the future. Continually immerse yourself in their world and communicate your findings to the business with impact, ensuring the brand stays one step ahead of the competition and consumer demand.
What You Bring
Bachelor’s degree with 5+ years of PR/digital marketing and/or influencer marketing in the fashion lifestyle sectorKnowledge, expertise and active participation in social media, pop culture and fashion.Willing to push the envelope and bring fresh, innovative ideas to life.Passionate about style, keen ability to pair the right product with the right personExcellent project management, organization, communication and writing skills.Ability to work on multiple projects simultaneously with tight deadlines.Strong analytical skills and ability to think strategically and apply themCollaborative team-player.Passionate love for the Converse brand.
Converse is more than a company; it’s a worldwide advocate for self-expression. This belief motivates our employees, permeates our working environment and inspires our products. No two of us look or think exactly alike. We are each one-of-a-kind. Individually and as a culture, we have the freedom to create and grow professionally. Generous benefits packages only sweeten the experience. From Boston to Shanghai, from Brand Design to Finance, Converse is a brand that celebrates the unique and creative people of the world. Together, we’re different.
How We Hire
At NIKE, Inc. we promise to provide a premium, inclusive, compelling and authentic candidate experience. Delivering on this promise means we allow you to be at your best — and to do that, you need to understand how the hiring process works. Transparency is key. * This overview explains our hiring process for corporate roles. Note there may be different hiring steps involved for non-corporate roles.
Start now
Benefits
Whether it’s transportation or financial health, we continually invest in our employees to help them achieve greatness — inside and outside of work. All who work here should be able to realize their full potential.
Employee Assistance Program
Holidays
Medical Plan
Paid Time Off (PTO)
Product Discounts
Summer Hours
Learn more
Become part of the Converse Team
Converse is a place to explore potential, break barriers and push out the edges of what can be. The company looks for people who can grow, think, dream and create. Its culture thrives by embracing diversity and rewarding imagination. The brand seeks achievers, leaders and visionaries. At Converse, it’s about each person bringing skills and passion to a challenging and constantly evolving world to make things better as a team.
If You Get People, You’re Our People
Sure, there’s a whole science behind marketing. But behind that is real people. With needs and wants and quirks and dreams. And we need someone who gets people, who knows how to find our people. The creators, thinkers, and rebels who find themselves at home putting on some Converse. You’re the one that shows them we’re the same. You’re the connector.
The annual base salary for this position ranges from $62,200.00 in our lowest geographic market to $139,200.00 in our highest geographic market. Actual salary will vary based on a candidate's location, qualifications, skills and experience.
What You Bring
Bachelor’s degree with 5+ years of PR/digital marketing and/or influencer marketing in the fashion lifestyle sectorKnowledge, expertise and active participation in social media, pop culture and fashion.Willing to push the envelope and bring fresh, innovative ideas to life.Passionate about style, keen ability to pair the right product with the right personExcellent project management, organization, communication and writing skills.Ability to work on multiple projects simultaneously with tight deadlines.Strong analytical skills and ability to think strategically and apply themCollaborative team-player.Passionate love for the Converse brand.
Converse is more than a company; it’s a worldwide advocate for self-expression. This belief motivates our employees, permeates our working environment and inspires our products. No two of us look or think exactly alike. We are each one-of-a-kind. Individually and as a culture, we have the freedom to create and grow professionally. Generous benefits packages only sweeten the experience. From Boston to Shanghai, from Brand Design to Finance, Converse is a brand that celebrates the unique and creative people of the world. Together, we’re different.#J-18808-Ljbffr
Apply fast, check the full description by scrolling below to find out the full requirements for this role.
Converse is a place to explore potential, break barriers and push out the edges of what can be. The company looks for people who can grow, think, dream and create. Its culture thrives by embracing diversity and rewarding imagination. The brand seeks achievers, leaders and visionaries. At Converse, it’s about each person bringing skills and passion to a challenging and constantly evolving world to make things better as a team.
If You Get People, You’re Our People
Sure, there’s a whole science behind marketing. But behind that is real people. With needs and wants and quirks and dreams. And we need someone who gets people, who knows how to find our people. The creators, thinkers, and rebels who find themselves at home putting on some Converse. You’re the one that shows them we’re the same. You’re the connector.
The annual base salary for this position ranges from $62,200.00 in our lowest geographic market to $139,200.00 in our highest geographic market. Actual salary will vary based on a candidate's location, qualifications, skills and experience.
Information About Benefits Can Be Found Here.
WHO WE ARE LOOKING FOR
The Converse Entertainment, Culture & Influencer marketing is designed to engage creative leaders across communities, platforms, and industries through our Brand and the products we make.
As the Entertainment, Culture & Influencer Marketing Specialist, your job is to be an expert on our consumers, and the people across mainstream and subcultures in fashion, music, digital platforms, TV and film, who influence them. You know the nuances of these industries, have strong existing personal relationships with its main players, and an ability to forge new connections with emerging talent.
You’re smart, articulate and base your decisions on data, strategic thinking, and collaborative team input. You obsess the data, proactively serving up ideas, feedback, trends and research that drive and support our product and brand goals. You are creative; a style leader and influencer in your own right, live and breathe the brand, obsess our consumers, and are hungry to innovate in the way we communicate and partner with leading culture and community in Los Angeles and New York.
What You Will Work On
WIN WITH NORTH AMERICAN CREATIVES & ALL STAR COMMUNITY
Research and identify prospective influencers and passion groups based on our core consumers interests (including/not limited to: blogs, Tik Tok, Snapchat, Instagram, YouTube, etc.), with a focus
on cultural connection, digital reach and engagement.
Connect and manage influencer relationships on an ongoing basis.Attend relevant events to connect with like-minded individuals and companies to align with on future initiatives.Support talent negotiations, working closely with legal to draft Talent Agreements.Manage the All Star community within the geography leading through service, opportunities and compelling storytelling.
SEED WITH IMPACT
Support the annual seeding strategy across footwear and apparel aligned with the quarterly product calendar, ensuring we are continually present in our consumer’s social feeds and reaching new audiences through Energy and Inline product.Coordinate target lists, appointments, courier seeding and events, ensuring we are continually present, maintaining and expanding our relationshipsContribute to city led pinnacle planning, working with other relevant functions to guide NA strategy and activations ensuring we maximize the energy and connect to our consumer at the right place at the right time with our pinnacle product.Drive product placement for North America Brand and Digital prioritiesCollect seeding highlights
OPERATIONAL EXCELLENCE
Lead all seasonal ordering and inventory management (footwear, apparel and accessories)Support timelines for inline and energy seeding, collaborating with team on list building. Manage order placements and ensure product is delivered against expected timelines.Manage all reactive seeding orders ensuring they are ordered and shipped in a timely mannerTrack and report seeding impact.Support team with contracting and payment of talent and agencies. Keeping trackers organized and up to date
LEAD, COACH, DRIVE, INSPIRE
Be an active contributor to seasonal plans (particularly LA and NYC pinnacle plans), continuously collaborating with Brand and Retail to ensure all Entertainment results achieve maximum amplification through brand, earned media or key account channels.Operational excellence, creating efficiencies between functions (Geo and Global) while promoting collaborative and innovative problem solvingServe, inspire, and drive connections with our All-Star community through seeding, activations, and branded opportunities.
Who You Will Work With
BE PART OF NORTH AMERICA’S CULTURAL AGENDA
Collaborate with NA functional leads to plan and execute a strategy of activations by the brand in key cities and neighborhoods centered on fashion, music, art, sport, and cultureChampion digital thinking: execute all brand-owned activations at cultural events, ensuring the right product is paired with the right moment and amplified to maximize exposure to influencers and our consumersFind new destinations in culturally rich districts of Los Angeles and NYC to be creating relationships and impact inBe the territory expert on our consumer, what moves them now and what will move them in the future. Continually immerse yourself in their world and communicate your findings to the business with impact, ensuring the brand stays one step ahead of the competition and consumer demand.
What You Bring
Bachelor’s degree with 5+ years of PR/digital marketing and/or influencer marketing in the fashion lifestyle sectorKnowledge, expertise and active participation in social media, pop culture and fashion.Willing to push the envelope and bring fresh, innovative ideas to life.Passionate about style, keen ability to pair the right product with the right personExcellent project management, organization, communication and writing skills.Ability to work on multiple projects simultaneously with tight deadlines.Strong analytical skills and ability to think strategically and apply themCollaborative team-player.Passionate love for the Converse brand.
Converse is more than a company; it’s a worldwide advocate for self-expression. This belief motivates our employees, permeates our working environment and inspires our products. No two of us look or think exactly alike. We are each one-of-a-kind. Individually and as a culture, we have the freedom to create and grow professionally. Generous benefits packages only sweeten the experience. From Boston to Shanghai, from Brand Design to Finance, Converse is a brand that celebrates the unique and creative people of the world. Together, we’re different.
How We Hire
At NIKE, Inc. we promise to provide a premium, inclusive, compelling and authentic candidate experience. Delivering on this promise means we allow you to be at your best — and to do that, you need to understand how the hiring process works. Transparency is key. * This overview explains our hiring process for corporate roles. Note there may be different hiring steps involved for non-corporate roles.
Start now
Benefits
Whether it’s transportation or financial health, we continually invest in our employees to help them achieve greatness — inside and outside of work. All who work here should be able to realize their full potential.
Employee Assistance Program
Holidays
Medical Plan
Paid Time Off (PTO)
Product Discounts
Summer Hours
Learn more
Become part of the Converse Team
Converse is a place to explore potential, break barriers and push out the edges of what can be. The company looks for people who can grow, think, dream and create. Its culture thrives by embracing diversity and rewarding imagination. The brand seeks achievers, leaders and visionaries. At Converse, it’s about each person bringing skills and passion to a challenging and constantly evolving world to make things better as a team.
If You Get People, You’re Our People
Sure, there’s a whole science behind marketing. But behind that is real people. With needs and wants and quirks and dreams. And we need someone who gets people, who knows how to find our people. The creators, thinkers, and rebels who find themselves at home putting on some Converse. You’re the one that shows them we’re the same. You’re the connector.
The annual base salary for this position ranges from $62,200.00 in our lowest geographic market to $139,200.00 in our highest geographic market. Actual salary will vary based on a candidate's location, qualifications, skills and experience.
What You Bring
Bachelor’s degree with 5+ years of PR/digital marketing and/or influencer marketing in the fashion lifestyle sectorKnowledge, expertise and active participation in social media, pop culture and fashion.Willing to push the envelope and bring fresh, innovative ideas to life.Passionate about style, keen ability to pair the right product with the right personExcellent project management, organization, communication and writing skills.Ability to work on multiple projects simultaneously with tight deadlines.Strong analytical skills and ability to think strategically and apply themCollaborative team-player.Passionate love for the Converse brand.
Converse is more than a company; it’s a worldwide advocate for self-expression. This belief motivates our employees, permeates our working environment and inspires our products. No two of us look or think exactly alike. We are each one-of-a-kind. Individually and as a culture, we have the freedom to create and grow professionally. Generous benefits packages only sweeten the experience. From Boston to Shanghai, from Brand Design to Finance, Converse is a brand that celebrates the unique and creative people of the world. Together, we’re different.#J-18808-Ljbffr