CLevelCrossing
VP Entertainment and Influencer Marketing - Tommy Hilfiger
CLevelCrossing, New York, New York, us, 10261
VP Entertainment and Influencer Marketing - Tommy Hilfiger
LocationNew York City, NY, United StatesPosted onAug 17, 2022Apply for this jobProfileDevelop and drive the Entertainment + Influencer Marketing offense for Tommy Hilfiger, Americas. Lead the development of the function and integration into the marketing organization to drive cultural relevance and energy for the brand.Responsibilities:Vision + StrategyDevelop and execute a regional vision and strategy to position the brand and its products as premium and aspirational to deliver on brand and business objectives.Define Talent / Brand partnership filters in collaboration with Regional Mktg Leadership team to identify the right partners for the Tommy Hilfiger and Tommy Jeans brand, initiatives and launches.Work cross-functionally with marketing and business partners to identify key initiatives, moments and opportunities to connect with the most influential communities.Talent RelationsIdentify, connect and build mutually beneficial relationships with the entertainment and influencer communities.Nurture and build a vast network within the world of Music, Film, TV, Celebrity, Fashion, Art and Design.Stay informed about pop culture to identify and bring partnership opportunities that connect to our consumer in new and unexpected ways.Strategic PartnershipsIdentify, serve and integrate talent and brand partners to fuel brand relevance. Work closely with Global/Regional Mktg leadership, PR/Comms and Principal Designer to strategically build holistic and fully integrated plans to connect with consumers.Lead execution of contract negotiations and management of contracted partners.Product Seeding + PlacementDevelop an operationally sound and efficient product seeding offense. Ensure access to the best of Tommy Hilfiger and Tommy Jeans ahead of launch.Identify individuals, collectives and opportunities for impactful product placement to amplify the brand, initiatives and launches.Qualifications:College degree, preferably in Marketing; advanced degree is a plus.12-15 years of experience in Brand, Entertainment + Influencer or Culture Marketing.Experience in fashion, luxury, beauty, sports, FMCG industry is preferred.Strong relationships within entertainment + influencer communities, including talent, management, publicists, and agencies.Excellent communication skills, both verbal and written.Experience with contract creation, negotiation and execution.Ability to operate in highly ambiguous and complex matrixed environments.Ability to think strategically and implement tactically.Flexibility to adapt to ever-changing business priorities.Proactive and action-oriented.Driven by innovation.Responsible for product seeding budget.Lead all contract negotiations.This position has a very high degree of decision-making responsibilities. Creative decision-making for North American channel in close partnership with global and articulating needs to global based on business priorities.This position requires a high degree of creativity. Detail-oriented/innovative traits required. Elevated design aesthetic and ability to translate TH brand aesthetic across multiple channels.Ability to work in a fluid environment with changing priorities.Ability to travel; valid passport required.The Company will not sponsor applicants to this position for work visas or any other work permits.
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LocationNew York City, NY, United StatesPosted onAug 17, 2022Apply for this jobProfileDevelop and drive the Entertainment + Influencer Marketing offense for Tommy Hilfiger, Americas. Lead the development of the function and integration into the marketing organization to drive cultural relevance and energy for the brand.Responsibilities:Vision + StrategyDevelop and execute a regional vision and strategy to position the brand and its products as premium and aspirational to deliver on brand and business objectives.Define Talent / Brand partnership filters in collaboration with Regional Mktg Leadership team to identify the right partners for the Tommy Hilfiger and Tommy Jeans brand, initiatives and launches.Work cross-functionally with marketing and business partners to identify key initiatives, moments and opportunities to connect with the most influential communities.Talent RelationsIdentify, connect and build mutually beneficial relationships with the entertainment and influencer communities.Nurture and build a vast network within the world of Music, Film, TV, Celebrity, Fashion, Art and Design.Stay informed about pop culture to identify and bring partnership opportunities that connect to our consumer in new and unexpected ways.Strategic PartnershipsIdentify, serve and integrate talent and brand partners to fuel brand relevance. Work closely with Global/Regional Mktg leadership, PR/Comms and Principal Designer to strategically build holistic and fully integrated plans to connect with consumers.Lead execution of contract negotiations and management of contracted partners.Product Seeding + PlacementDevelop an operationally sound and efficient product seeding offense. Ensure access to the best of Tommy Hilfiger and Tommy Jeans ahead of launch.Identify individuals, collectives and opportunities for impactful product placement to amplify the brand, initiatives and launches.Qualifications:College degree, preferably in Marketing; advanced degree is a plus.12-15 years of experience in Brand, Entertainment + Influencer or Culture Marketing.Experience in fashion, luxury, beauty, sports, FMCG industry is preferred.Strong relationships within entertainment + influencer communities, including talent, management, publicists, and agencies.Excellent communication skills, both verbal and written.Experience with contract creation, negotiation and execution.Ability to operate in highly ambiguous and complex matrixed environments.Ability to think strategically and implement tactically.Flexibility to adapt to ever-changing business priorities.Proactive and action-oriented.Driven by innovation.Responsible for product seeding budget.Lead all contract negotiations.This position has a very high degree of decision-making responsibilities. Creative decision-making for North American channel in close partnership with global and articulating needs to global based on business priorities.This position requires a high degree of creativity. Detail-oriented/innovative traits required. Elevated design aesthetic and ability to translate TH brand aesthetic across multiple channels.Ability to work in a fluid environment with changing priorities.Ability to travel; valid passport required.The Company will not sponsor applicants to this position for work visas or any other work permits.
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