Jacksondawson
Digital Marketing Specialist - HealthXL, Tampa, FL
Jacksondawson, Tampa, Florida, us, 33646
Digital Marketing Specialist - Tampa, FL
Overview
HealthXL provides Virtual Care Services (“VCS”) under the guidelines of Medicare’s Chronic Care Management (“CCM”) and Remote Patient Monitoring (“RPM”) programs. The Digital Marketing Specialist (“DMS”) develops, supports, and optimizes HealthXL’s digital footprint across platforms and media to increase awareness and contribute to revenue growth. The DMS distributes relevant and timely external facing Marketing content via website, social media, email, blogs, newsletters, and traditional mail, and tracks effectiveness of campaigns.
This full-time position has a matrix reporting structure and is based in Tampa, Florida.
ResponsibilitiesMaintains a holistic view of HealthXL‘s Marketing assets, both digital and traditional, to maximize those assets in generating and expanding revenue opportunitiesManages HealthXL’s website layout, navigation and content, with focus on SEOCollaborate with cross-functional teams to ensure SEO best practices are integrated into all aspects of the websiteTracks website traffic and lead generation success. Adjusts tactics and content accordinglyStays up to date on industry trends, algorithm updates, and emerging techniques including ChatGPT, and proactively recommends new strategies and tactics to improve performanceLeads drip Marketing campaigns to complement direct selling activitiesAdheres to regular blogging cadence, contributing to SEO and overall brand awarenessMaintains content calendar for social media and blogPublishes digital content on our website using WordPressContributes to compelling content for Marketing collateral, social media and blogsMaintains up to date HealthXL presence on all social media platformsTracks metrics and effectiveness for all mediums. Adjusts marketing tactics accordinglyCreates analytics reports for stakeholdersResearches competitors’ activity, content, and online presenceFollows healthcare industry trends; collaborates to identify subject areas for content.Conducts market research to inform campaignsFacilitates Marketing campaigns – content completion, editing, distribution, and QAEnsures compliance with copyright lawsWorks in coordination with JD Marketing, consultant, and third parties to design, produce, QA, and distribute traditional collateralWorks with Sales Team to keep them stocked with collateral inventory, and supply offices with branded enrollment support pieces as requiredDevelops and maintains relevant Marketing and media relationships to promote HealthXL
QualificationsDemonstrates iCare values (Excellence, Growth, Integrity)A bachelor’s degree in Marketing, or General Business with significant relevant work experienceDemonstrated background in digital and traditional Marketing; ability to wear multiple hats, and drive projects to timely completionHands-on experience with website analysis tools, such as Google Analytics, Google Search Console, and SEMRushStrong understanding of on-page SEO optimization, technical SEO, and keyword researchExperience with WordPressExperience distributing content via targeted and automated emailing (e.g., Constant Contact)Ability to contribute to content generationEffective Project Management skillsCreative thinker; ability and urgency to implement new ideasActive on social media; aware of online trends and best practicesStrong attention to detail exhibited in all aspects of writing, editing, postings, and distributionAbility to prioritize multiple competing, time sensitive tasks; meets deadlinesAbility to work both independently and collaborativelySolid presentation skills; ability to present concepts in a compelling manner to relevant parties
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Overview
HealthXL provides Virtual Care Services (“VCS”) under the guidelines of Medicare’s Chronic Care Management (“CCM”) and Remote Patient Monitoring (“RPM”) programs. The Digital Marketing Specialist (“DMS”) develops, supports, and optimizes HealthXL’s digital footprint across platforms and media to increase awareness and contribute to revenue growth. The DMS distributes relevant and timely external facing Marketing content via website, social media, email, blogs, newsletters, and traditional mail, and tracks effectiveness of campaigns.
This full-time position has a matrix reporting structure and is based in Tampa, Florida.
ResponsibilitiesMaintains a holistic view of HealthXL‘s Marketing assets, both digital and traditional, to maximize those assets in generating and expanding revenue opportunitiesManages HealthXL’s website layout, navigation and content, with focus on SEOCollaborate with cross-functional teams to ensure SEO best practices are integrated into all aspects of the websiteTracks website traffic and lead generation success. Adjusts tactics and content accordinglyStays up to date on industry trends, algorithm updates, and emerging techniques including ChatGPT, and proactively recommends new strategies and tactics to improve performanceLeads drip Marketing campaigns to complement direct selling activitiesAdheres to regular blogging cadence, contributing to SEO and overall brand awarenessMaintains content calendar for social media and blogPublishes digital content on our website using WordPressContributes to compelling content for Marketing collateral, social media and blogsMaintains up to date HealthXL presence on all social media platformsTracks metrics and effectiveness for all mediums. Adjusts marketing tactics accordinglyCreates analytics reports for stakeholdersResearches competitors’ activity, content, and online presenceFollows healthcare industry trends; collaborates to identify subject areas for content.Conducts market research to inform campaignsFacilitates Marketing campaigns – content completion, editing, distribution, and QAEnsures compliance with copyright lawsWorks in coordination with JD Marketing, consultant, and third parties to design, produce, QA, and distribute traditional collateralWorks with Sales Team to keep them stocked with collateral inventory, and supply offices with branded enrollment support pieces as requiredDevelops and maintains relevant Marketing and media relationships to promote HealthXL
QualificationsDemonstrates iCare values (Excellence, Growth, Integrity)A bachelor’s degree in Marketing, or General Business with significant relevant work experienceDemonstrated background in digital and traditional Marketing; ability to wear multiple hats, and drive projects to timely completionHands-on experience with website analysis tools, such as Google Analytics, Google Search Console, and SEMRushStrong understanding of on-page SEO optimization, technical SEO, and keyword researchExperience with WordPressExperience distributing content via targeted and automated emailing (e.g., Constant Contact)Ability to contribute to content generationEffective Project Management skillsCreative thinker; ability and urgency to implement new ideasActive on social media; aware of online trends and best practicesStrong attention to detail exhibited in all aspects of writing, editing, postings, and distributionAbility to prioritize multiple competing, time sensitive tasks; meets deadlinesAbility to work both independently and collaborativelySolid presentation skills; ability to present concepts in a compelling manner to relevant parties
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