Evereve Incorporated
Sr. Manager, Creative Social Content
Evereve Incorporated, Edina, Minnesota, United States,
DescriptionEVEREVE inspires women to move forward in their fashion and in their lives by offering modern, curated pieces—along with expert styling—to ensure women feel confidently put together. Our 100+ stores, booming e-commerce business and a fast-growing subscription box service, Trendsend, reach over one million customers every year.
Living our core values and treating everyone with HEART (humility, empathy, authenticity, relationships, tenacity) creates a shared purpose and collaborative community—and it's also a key part of our success. Join our team to help shape the future of an ever-growing, ever-evolving brand!As the Sr. Manager, Creative Social Content, you will be responsible for crafting and implementing a creative content strategy embodying Evereve’s voice, tone and brand aesthetic across social platforms, with a primary focus on Meta, Pinterest and TikTok (and others as needed). Reporting directly to the Director of Digital Marketing, you will lead your team with the shared goal of driving meaningful engagement, increased brand awareness, and significant audience growth. You are a storyteller and an out-of-the-box thinker with a sharp eye for detail, a deep understanding of the social media landscape and a commitment to collaboration.*Please note : this is not a remote role.Responsibilities will include:Leading editorial and concept research to partner with the social art director in producing social content and materials for the current and prospective Evereve audience.Constantly researching social media channels, understanding the nuances, advantages, and shortcomings of each platform (and how they are constantly evolving); know how to utilize this information in formulating content strategyIdentifying and creating social brand pillars, guidelines, and standardsPlanning and managing the social + SMS content calendarsFacilitate ongoing planning and manage day-to-day social content creation execution, including proactive problem solving and finding creative solutions.Identify quick turn content opportunities to leverage/create and layer into the long range content cadence.Creating work that drives reach, reputation, and revenue through ongoing engagement.Become an expert in the customer and the voice for them, knowing and anticipating what they want to see and crafting social content to speak to this.Collaborating closely with internal teams including Creative, Marketing, Studio and Styling, as well as external partners like freelance creators and photo/video production vendors.Interpreting briefs from marketing partners; assist in building briefs as needed.You:Are a creative critical thinker with a customer first mindsetAre comfortable wearing multiple hats – you can see the big picture but don’t mind being in the weeks of the conversations happening every day on social media.Have a commitment to smart and engaging storytelling, social listening, and creating meaningful experiences for a diverse audience.Are innately curious and are constantly looking for the new and next in social media.Have excellent interpersonal, collaboration and communicative skills, sound leadership and decision-making abilities.Are flexible, quick thinking and adaptable and thrive in a fast-paced environment.Are a strong writer with editorial experienceHave a high taste level, love fashion and closely follow market trends.RequirementsBachelor’s degree required, preferably in English, Marketing, Communications, Journalism or related arts field8-10 years of experience working in marketing/editorial role with deep experience in social; fashion or similar trend-based space and/or retail preferred.2-4 years of experience managing, coaching and developing teamsWorking knowledge of Adobe Creative Suite, Canva and google sheets/slides preferredReports to:Director Digital MarketingKey Partners:CCO + CMOSr. Creative DirectorDirector of StylingDirector of CopySr. Art DirectorsEVEREVE Benefits and Perks:Self-Managed PTO:
Time off is yours to plan and use as you need itAffordable Health Insurance:
80% employer-paid premiums for medical and dental for team members; 50% covered for eligible partners, spouses and dependentsParental Leave:
Generous paid leave benefits for maternity, paternity and adoption to enjoy time with your growing familyFlex Spending Accounts:
Benefit from pre-tax savings for out-of-pocket healthcare or dependent/daycare costsAdditional Insurance:
Company paid life insurance and short-and long-term disability401k +5% Match.
Contribute to your financial future and receive a 5% company match with immediate vesting upon eligibilityFashion Discount:
Enjoy a 30% discount on all EVEREVE product when you shop in our storesFlexible Work Model:
Offers the balance of work from home flexibility with 4-day in-office presence to build connection with team membersCulture of Purpose:
Experience a culture of purpose rooted in our HEART Values – Humility, Empathy, Authenticity, Relationship and Tenacity
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Living our core values and treating everyone with HEART (humility, empathy, authenticity, relationships, tenacity) creates a shared purpose and collaborative community—and it's also a key part of our success. Join our team to help shape the future of an ever-growing, ever-evolving brand!As the Sr. Manager, Creative Social Content, you will be responsible for crafting and implementing a creative content strategy embodying Evereve’s voice, tone and brand aesthetic across social platforms, with a primary focus on Meta, Pinterest and TikTok (and others as needed). Reporting directly to the Director of Digital Marketing, you will lead your team with the shared goal of driving meaningful engagement, increased brand awareness, and significant audience growth. You are a storyteller and an out-of-the-box thinker with a sharp eye for detail, a deep understanding of the social media landscape and a commitment to collaboration.*Please note : this is not a remote role.Responsibilities will include:Leading editorial and concept research to partner with the social art director in producing social content and materials for the current and prospective Evereve audience.Constantly researching social media channels, understanding the nuances, advantages, and shortcomings of each platform (and how they are constantly evolving); know how to utilize this information in formulating content strategyIdentifying and creating social brand pillars, guidelines, and standardsPlanning and managing the social + SMS content calendarsFacilitate ongoing planning and manage day-to-day social content creation execution, including proactive problem solving and finding creative solutions.Identify quick turn content opportunities to leverage/create and layer into the long range content cadence.Creating work that drives reach, reputation, and revenue through ongoing engagement.Become an expert in the customer and the voice for them, knowing and anticipating what they want to see and crafting social content to speak to this.Collaborating closely with internal teams including Creative, Marketing, Studio and Styling, as well as external partners like freelance creators and photo/video production vendors.Interpreting briefs from marketing partners; assist in building briefs as needed.You:Are a creative critical thinker with a customer first mindsetAre comfortable wearing multiple hats – you can see the big picture but don’t mind being in the weeks of the conversations happening every day on social media.Have a commitment to smart and engaging storytelling, social listening, and creating meaningful experiences for a diverse audience.Are innately curious and are constantly looking for the new and next in social media.Have excellent interpersonal, collaboration and communicative skills, sound leadership and decision-making abilities.Are flexible, quick thinking and adaptable and thrive in a fast-paced environment.Are a strong writer with editorial experienceHave a high taste level, love fashion and closely follow market trends.RequirementsBachelor’s degree required, preferably in English, Marketing, Communications, Journalism or related arts field8-10 years of experience working in marketing/editorial role with deep experience in social; fashion or similar trend-based space and/or retail preferred.2-4 years of experience managing, coaching and developing teamsWorking knowledge of Adobe Creative Suite, Canva and google sheets/slides preferredReports to:Director Digital MarketingKey Partners:CCO + CMOSr. Creative DirectorDirector of StylingDirector of CopySr. Art DirectorsEVEREVE Benefits and Perks:Self-Managed PTO:
Time off is yours to plan and use as you need itAffordable Health Insurance:
80% employer-paid premiums for medical and dental for team members; 50% covered for eligible partners, spouses and dependentsParental Leave:
Generous paid leave benefits for maternity, paternity and adoption to enjoy time with your growing familyFlex Spending Accounts:
Benefit from pre-tax savings for out-of-pocket healthcare or dependent/daycare costsAdditional Insurance:
Company paid life insurance and short-and long-term disability401k +5% Match.
Contribute to your financial future and receive a 5% company match with immediate vesting upon eligibilityFashion Discount:
Enjoy a 30% discount on all EVEREVE product when you shop in our storesFlexible Work Model:
Offers the balance of work from home flexibility with 4-day in-office presence to build connection with team membersCulture of Purpose:
Experience a culture of purpose rooted in our HEART Values – Humility, Empathy, Authenticity, Relationship and Tenacity
#J-18808-Ljbffr