University of Maryland
Director for Strategic Communications and Marketing
University of Maryland, College Park, Maryland, us, 20741
Director for Strategic Communications and Marketing
Functional Title:
Director for Strategic Communications and Marketing
Increase your chances of reaching the interview stage by reading the complete job description and applying promptly.Category Status:
33-Exempt RegularApplicant Search Category:
StaffUniversity Authorized FTE:
1Campus/College Information:Founded in 1856, University of Maryland, College Park is the state’s flagship institution. Our 1,250-acre College Park campus is just minutes away from Washington, D.C. The University is committed to attracting and retaining outstanding and diverse faculty and staff that will enhance our stature of preeminence in our three missions of teaching, scholarship, and full engagement in our community, the state of Maryland, and in the world.Offers of employment are contingent on completion of a background check. Information reported by the background check will not automatically disqualify you from employment.Position Summary/Purpose of Position:The Director for Strategic Communications and Marketing serves as the chief strategist responsible for developing and implementing an integrated marketing and communications program intended to raise the Division of Student Affairs profile among internal and external stakeholders. The Director works with messaging and presentation in all forms, including Vice Presidential communications, publications, press and media functions, branding images and their consistent and proper use, web content, and social media. This position supervises the Coordinator of Marketing and Communications in the Office of the Vice President for Student Affairs and serves as a key communications facilitator and liaison during crisis and emergency situations.Minimum Requirements:Minimum 10 years of progressive leadership experience to include 5 years of demonstrated success in marketing, branding, communications and/or public relations fields, including management experience with creative teams.Knowledge, Skills, and Experience:Exceptional knowledge of the latest digital and integrated marketing tools, including both traditional and emerging media platforms; experience hiring/managing agencies to assist with this work.Excellent written, verbal, editing, presentation, content strategy, interpersonal, management and organizational skills.Demonstrated leadership skills with experience managing individuals, coordinating large projects, and communicating with internal and external constituents.Demonstrated valuing of, and ability to work and communicate effectively with, students, faculty and staff of varying racial, ethnic, religious, gender, cultural, disability, sexual orientation, socioeconomic, and other intersecting identities and backgrounds.Team-oriented, motivated and enthusiastic.Demonstrated strong creative process skills with excellent graphic and design sense.Excellent analytical and problem-solving skills, including the ability to gather, analyze and summarize data and trends.Preferences:Master’s degree preferred. Undergraduate or graduate degree in communications, public relations or marketing preferred.Demonstrated ability to design and implement new initiatives; experience applying strategic long-term thinking.Experience in developing communication programs utilizing written material, graphic arts, web content development and electronic communications.Demonstrated cultural competency in communications and marketing arena.Ability to develop and implement a strategic vision or communications strategy – both within departments and more broadly for Student Affairs.Demonstrated energy, creativity and overall character to engage team and constituencies, internally and externally, and ability to inspire trust in others.Demonstrated experience exhibiting exceptional judgement, strong leadership and management skills, collegial work style and keen sense of diplomacy to facilitate effective collaboration and interdepartmental marketing and communications consistency.Approach issues management in a way that anticipates needs and ensures timely action.Ability to work independently, as well as in a team, and manage multiple and competing priorities to ensure production of high-quality work in a dynamic, deadline-driven environment.Ability to serve as DSA spokesperson on a variety of issues.Additional Information:Salary Range is in the mid $100K.Job Risks:
Not Applicable to This PositionPhysical Demands:
Work is conducted primarily in an office environment. Physical demands could include sitting for long periods of time, lifting as much as 20 pounds, and repetitive motions such as keyboarding. Some nights and weekends are required.Posting Date:
06/07/2024Closing Date:
Open Until FilledBest Consideration Date:
07/01/2024Diversity Statement:
The University of Maryland, College Park, an equal opportunity/affirmative action employer, complies with all applicable federal and state laws and regulations regarding nondiscrimination and affirmative action; all qualified applicants will receive consideration for employment.Required Documents:ResumeCover LetterList of References (no emails sent from system)
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Functional Title:
Director for Strategic Communications and Marketing
Increase your chances of reaching the interview stage by reading the complete job description and applying promptly.Category Status:
33-Exempt RegularApplicant Search Category:
StaffUniversity Authorized FTE:
1Campus/College Information:Founded in 1856, University of Maryland, College Park is the state’s flagship institution. Our 1,250-acre College Park campus is just minutes away from Washington, D.C. The University is committed to attracting and retaining outstanding and diverse faculty and staff that will enhance our stature of preeminence in our three missions of teaching, scholarship, and full engagement in our community, the state of Maryland, and in the world.Offers of employment are contingent on completion of a background check. Information reported by the background check will not automatically disqualify you from employment.Position Summary/Purpose of Position:The Director for Strategic Communications and Marketing serves as the chief strategist responsible for developing and implementing an integrated marketing and communications program intended to raise the Division of Student Affairs profile among internal and external stakeholders. The Director works with messaging and presentation in all forms, including Vice Presidential communications, publications, press and media functions, branding images and their consistent and proper use, web content, and social media. This position supervises the Coordinator of Marketing and Communications in the Office of the Vice President for Student Affairs and serves as a key communications facilitator and liaison during crisis and emergency situations.Minimum Requirements:Minimum 10 years of progressive leadership experience to include 5 years of demonstrated success in marketing, branding, communications and/or public relations fields, including management experience with creative teams.Knowledge, Skills, and Experience:Exceptional knowledge of the latest digital and integrated marketing tools, including both traditional and emerging media platforms; experience hiring/managing agencies to assist with this work.Excellent written, verbal, editing, presentation, content strategy, interpersonal, management and organizational skills.Demonstrated leadership skills with experience managing individuals, coordinating large projects, and communicating with internal and external constituents.Demonstrated valuing of, and ability to work and communicate effectively with, students, faculty and staff of varying racial, ethnic, religious, gender, cultural, disability, sexual orientation, socioeconomic, and other intersecting identities and backgrounds.Team-oriented, motivated and enthusiastic.Demonstrated strong creative process skills with excellent graphic and design sense.Excellent analytical and problem-solving skills, including the ability to gather, analyze and summarize data and trends.Preferences:Master’s degree preferred. Undergraduate or graduate degree in communications, public relations or marketing preferred.Demonstrated ability to design and implement new initiatives; experience applying strategic long-term thinking.Experience in developing communication programs utilizing written material, graphic arts, web content development and electronic communications.Demonstrated cultural competency in communications and marketing arena.Ability to develop and implement a strategic vision or communications strategy – both within departments and more broadly for Student Affairs.Demonstrated energy, creativity and overall character to engage team and constituencies, internally and externally, and ability to inspire trust in others.Demonstrated experience exhibiting exceptional judgement, strong leadership and management skills, collegial work style and keen sense of diplomacy to facilitate effective collaboration and interdepartmental marketing and communications consistency.Approach issues management in a way that anticipates needs and ensures timely action.Ability to work independently, as well as in a team, and manage multiple and competing priorities to ensure production of high-quality work in a dynamic, deadline-driven environment.Ability to serve as DSA spokesperson on a variety of issues.Additional Information:Salary Range is in the mid $100K.Job Risks:
Not Applicable to This PositionPhysical Demands:
Work is conducted primarily in an office environment. Physical demands could include sitting for long periods of time, lifting as much as 20 pounds, and repetitive motions such as keyboarding. Some nights and weekends are required.Posting Date:
06/07/2024Closing Date:
Open Until FilledBest Consideration Date:
07/01/2024Diversity Statement:
The University of Maryland, College Park, an equal opportunity/affirmative action employer, complies with all applicable federal and state laws and regulations regarding nondiscrimination and affirmative action; all qualified applicants will receive consideration for employment.Required Documents:ResumeCover LetterList of References (no emails sent from system)
#J-18808-Ljbffr