Norwest Venture Partners
Media Analyst
Norwest Venture Partners, Iowa, Louisiana, United States, 70647
Company Address:
1900 Powell St, Suite 150, Emeryville, California 94608, USAbout Babylist
Babylist is the leading vertical marketplace and commerce destination for baby, driving purchase decisions for more than 8 million people each year. Utilizing robust proprietary data, patented technology, and unbiased editorial guidance, we recommend expert-tested products to those starting their parenting journey so loved ones can offer their support. Babylist registries connect new parents and their community of family and friends who help plan, prepare, and shop for a child's arrival.Job Description
We are excited to announce the opening for our first Media Analyst position! We are looking for an exceptional analyst who knows how to monitor, synthesize, and report on various media channels, including user engagement and content across platforms and our app. This role is expected to interpret data and trends to inform our content strategy and optimize our partnerships offering, driving revenue and engagement across the media business. This role will have a meaningful impact on the org by helping identify internal, industry and macro trends that affect our customers and partners. We're seeking a candidate with a blend of brand insight and analytical prowess to identify innovative opportunities and who has experience crafting compelling narratives leveraging our extensive proprietary data. Reporting to the Director of Brand & PR, you will be supporting a broad scope of marketing initiatives including brand partnerships, content, and press narratives.Who You Are
6-8 years of experience within an analytical role focused on media, partnerships and communicationsDeep understanding of media landscape and content measurement, including user behavior, DAU/MAU benchmarks and content attributionExperience working with sales and partnerships teams to increase media revenue, including responding to RFPs, building campaign reviews, and media kitsExpertise in storytelling and can turn data and numbers into compelling narratives relevant for PR initiativesRecent experience shaping data-based communications, PR, and media for a consumer facing brandExcellent written communication skills, demonstrated through clear, concise, and engaging content across various platforms and formatsStrong SQL & Excel fluency: ability to work with large datasets and advanced queriesExperience with Google Analytics, Sigma, Excel/Google Sheets and other BI platformsAbility to pull complex data and parse through to pull out key insights and trends for multiple audiences including: internal stakeholders, consumers, and advertisersAbility to identify consumer trends and back into the data to tell a compelling storyAbility to connect trends on-platform and off-platformStrong understanding and involvement in social media platforms. You understand its impact on the brand narrative and are excited to stay up to date on ever-evolving trendsHow You Will Make An Impact
Support the sales and media revenue team with meaningful data and reporting for partners, with the goal of increasing ad spendMeasure and analyze content performance and optimize editorial content impact to overall business goalsCollaborate with the PR team to identify and develop compelling stories that highlight our brand's unique value propositionUse data analysis techniques to uncover insights about our audience, market trends, and competitor strategies.Translate complex data into compelling narratives that resonate with various stakeholders, including users, partners, and media outlets.Craft written narratives in both the form of quotes and articles supported by data that illustrate how Babylist is a trend leader.Stay up-to-date on industry trends and best practices in storytelling and data analysis, incorporating new techniques and tools into our approach.Work closely with our editorial team to concept and share data-driven owned storiesCreate best-practice reports based on data mining, analysis, and visualizationEvaluate internal systems for efficiency, problems, and inaccuracies, and develop and maintain protocols for handling, processing, and cleaning dataWhy You Will Love Working At Babylist
We invest in the infrastructure you’ll need to be supported and successful: tools, opportunities to connect with colleagues, and a stipend to help you set up your officeWe build products that have a positive impact on millions of people’s livesWe work at a sustainable pace which means work/life balance is a real thing hereWe believe technology and data can solve hard problemsWe believe in exceptional managementWe are an antiracist organization and doing the work to support differences of all kindsWe offer competitive pay and meaningful opportunities for career advancementWe have great benefits like company paid medical, dental, and vision, a generous paid parental leave policy, and 401k with company matchWe care about employee wellbeing with perks for physical, mental and emotional health, parenting, childcare, and financial planningBabylist takes a market-based approach to pay, and pay may vary depending on your location. Your actual base salary will depend on factors such as your skills, qualifications, experience, and work location.The estimated pay range for this role is $133,007.00 - $199,407.00In addition, Babylist offers equity, bonus, and benefits, including company paid health, dental and vision insurance, 401(k) matching, flexible spending account, and paid leave (including PTO and parental leave) in accordance with our applicable plans and policies.
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1900 Powell St, Suite 150, Emeryville, California 94608, USAbout Babylist
Babylist is the leading vertical marketplace and commerce destination for baby, driving purchase decisions for more than 8 million people each year. Utilizing robust proprietary data, patented technology, and unbiased editorial guidance, we recommend expert-tested products to those starting their parenting journey so loved ones can offer their support. Babylist registries connect new parents and their community of family and friends who help plan, prepare, and shop for a child's arrival.Job Description
We are excited to announce the opening for our first Media Analyst position! We are looking for an exceptional analyst who knows how to monitor, synthesize, and report on various media channels, including user engagement and content across platforms and our app. This role is expected to interpret data and trends to inform our content strategy and optimize our partnerships offering, driving revenue and engagement across the media business. This role will have a meaningful impact on the org by helping identify internal, industry and macro trends that affect our customers and partners. We're seeking a candidate with a blend of brand insight and analytical prowess to identify innovative opportunities and who has experience crafting compelling narratives leveraging our extensive proprietary data. Reporting to the Director of Brand & PR, you will be supporting a broad scope of marketing initiatives including brand partnerships, content, and press narratives.Who You Are
6-8 years of experience within an analytical role focused on media, partnerships and communicationsDeep understanding of media landscape and content measurement, including user behavior, DAU/MAU benchmarks and content attributionExperience working with sales and partnerships teams to increase media revenue, including responding to RFPs, building campaign reviews, and media kitsExpertise in storytelling and can turn data and numbers into compelling narratives relevant for PR initiativesRecent experience shaping data-based communications, PR, and media for a consumer facing brandExcellent written communication skills, demonstrated through clear, concise, and engaging content across various platforms and formatsStrong SQL & Excel fluency: ability to work with large datasets and advanced queriesExperience with Google Analytics, Sigma, Excel/Google Sheets and other BI platformsAbility to pull complex data and parse through to pull out key insights and trends for multiple audiences including: internal stakeholders, consumers, and advertisersAbility to identify consumer trends and back into the data to tell a compelling storyAbility to connect trends on-platform and off-platformStrong understanding and involvement in social media platforms. You understand its impact on the brand narrative and are excited to stay up to date on ever-evolving trendsHow You Will Make An Impact
Support the sales and media revenue team with meaningful data and reporting for partners, with the goal of increasing ad spendMeasure and analyze content performance and optimize editorial content impact to overall business goalsCollaborate with the PR team to identify and develop compelling stories that highlight our brand's unique value propositionUse data analysis techniques to uncover insights about our audience, market trends, and competitor strategies.Translate complex data into compelling narratives that resonate with various stakeholders, including users, partners, and media outlets.Craft written narratives in both the form of quotes and articles supported by data that illustrate how Babylist is a trend leader.Stay up-to-date on industry trends and best practices in storytelling and data analysis, incorporating new techniques and tools into our approach.Work closely with our editorial team to concept and share data-driven owned storiesCreate best-practice reports based on data mining, analysis, and visualizationEvaluate internal systems for efficiency, problems, and inaccuracies, and develop and maintain protocols for handling, processing, and cleaning dataWhy You Will Love Working At Babylist
We invest in the infrastructure you’ll need to be supported and successful: tools, opportunities to connect with colleagues, and a stipend to help you set up your officeWe build products that have a positive impact on millions of people’s livesWe work at a sustainable pace which means work/life balance is a real thing hereWe believe technology and data can solve hard problemsWe believe in exceptional managementWe are an antiracist organization and doing the work to support differences of all kindsWe offer competitive pay and meaningful opportunities for career advancementWe have great benefits like company paid medical, dental, and vision, a generous paid parental leave policy, and 401k with company matchWe care about employee wellbeing with perks for physical, mental and emotional health, parenting, childcare, and financial planningBabylist takes a market-based approach to pay, and pay may vary depending on your location. Your actual base salary will depend on factors such as your skills, qualifications, experience, and work location.The estimated pay range for this role is $133,007.00 - $199,407.00In addition, Babylist offers equity, bonus, and benefits, including company paid health, dental and vision insurance, 401(k) matching, flexible spending account, and paid leave (including PTO and parental leave) in accordance with our applicable plans and policies.
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