Marketing Specialist - 800Response

Client:

800ResponseWebsite:

https://800response.com/Role:

Marketing SpecialistLocation:

South Burlington, VTAbout 800Response800 Response Marketing LLC is a leading provider of communications solutions. For over three decades, we've been at the forefront of specialized telecommunications services, offering vanity and shared toll-free numbers, along with real-time analytics tools. Our wide selection of toll-free vanity numbers, call tracking tools, and customer analytics data is designed to help businesses manage lead generation efforts and gain valuable marketing attribution data.800response is conveniently located in South Burlington, VT with close proximity to Lake Champlain and the Green Mountains. If you are looking for a great career opportunity and want to join a team of energetic (and fun!) professionals look no further!The RoleUnder the direction of the COO, the marketing specialist will lead content creation and the execution of marketing efforts directed at building the brand among customers and supporting the sales team.ResponsibilitiesPartnerships & ToolsIdentify and oversee relationships with outsourced partners including content development and SEO.Monitor performance of tools used by Sales and Marketing teams including marketing automation, Salesforce, video and sales training tools, and LinkedIn.Oversight of Marketing ProgramsLead in the development and execution of marketing campaigns, including upsell initiatives to existing clients' website development, content strategy, account-based campaigns targeted at qualified leads, email, SEO, and customer events.Allocate the Department workload, overseeing the functions performed by the Marketing Coordinator.Participate in annual strategic planning and budgeting efforts.Ensure the measurement of marketing initiatives with a focus on ROI and KPIs.Content CreationLead content creation with the goals of building the brand, enhancing customer relationships, and lead generation. Oversee the publication of content for the website, email campaigns, and other channels. Utilize Canva and Adobe Suite for content design.Experience and RequirementsBachelor’s degree in marketing or business.2-5 years’ experience working in a Business-to-Business (B2B) Marketing environment with a diverse skillset.Strong oral and written communication skills.Self-motivated, well-organized, results-driven, and able to work both independently and as part of a team.Experience in developing and executing marketing campaigns targeting B2B customers.Knowledge of SEO best practices and experience with SEO tools.Understanding of marketing analytics and ability to use data to drive decision-making.Familiarity with CRM software, such as Salesforce, and ability to analyze data for insights.Experience with content creation and management for digital marketing channels.Project management, multitasking, and decision-making skills.Proficiency in Microsoft Office Suite (Outlook, Word, Excel, Power Point).BenefitsHealth & Dental Insurance with generous employer contributionsFlexible Benefits planLife Insurance and AD&D InsuranceThree weeks paid vacation in the first year401k plan with annual employer matchShort- and Long-Term Disability InsuranceBonus paid days off at manager discretionPaid sick leave and holidaysEmployee Assistance ProgramTuition reimbursement for approved work-related college courses

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