STERIS Canada Corporation
Marketing Specialist, Demand Generation
STERIS Canada Corporation, Mentor, Ohio, United States, 44060
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Marketing Specialist, Demand Generation
Description:
At STERIS, we help our Customers create a healthier and safer world by providing innovative healthcare and life science product and service solutions around the globe.The Role
Join STERIS as a Marketing Specialist, Demand Generation and leverage your expertise to make a significant impact. Reporting to the Manager of Marketing Demand Generation, you will be responsible for creating, executing, and analyzing marketing communications campaigns that deliver tangible business results across various markets and business units.As a versatile communications professional with experience in both digital and traditional media, you will craft clear, credible, and compelling marketing strategies for product launches, major events, and ongoing campaigns that align with strategic business goals. Additionally, you will play a key role in driving continuous improvement within the Communications function and enhancing the STERIS brand.What You'll Do
Digital Messaging Campaigns
Oversee communications campaigns and programs to ensure they meet performance goals, stay within budget, and adhere to schedule.Lead all email marketing efforts, including database development and maintenance, template creation, campaign execution, nurturing activities, and tracking metrics.Analyze and report on the results of website and marketing campaigns to inform strategies and improve efficiencies.Provide creative input and strategic direction for webpage development.Guide social media interactions within business units by:Developing and adhering to social media guidelines.Actively monitoring social media activity.
Craft engaging, lead-focused content for Marcom-supported activities such as tradeshows, webinars, LinkedIn posts, e-blasts, Google Ads, and more.
Manage STERIS-hosted industry webinars and coordinate content creation with the product management team.
Communication Strategies & Tactics
Develop and implement communication strategies and tactics aligned with the business units’ sales and marketing objectives.Maintain the digital content calendar and oversee the approval process.
Ensure compliance with COM 100 standards.
Assist in planning and managing the annual digital campaign budget and expenditures.
Vendor Relationship Management and Media Buying
Oversee key supplier relationships with global industry publications, media sellers, and digital platforms (e.g., LinkedIn, Google Ads/Analytics).
Develop media buying proposals for global print and digital campaigns.Manage the Google Ads account for Life Sciences.Manage the LinkedIn Advertising account for Life Sciences.
Create ad schedules and allocate budgets for both print and digital campaigns.
Handle all media buying insertion orders, purchase orders, and invoices.
What You'll Need to Be Successful
Bachelor's degree in Marketing or BusinessMinimum of 1 year diverse B2B or B2C digital marketing and communications experienceDemonstrated experience working in e-mail marketing toolsAbility to work collaboratively with IT, web developers, and creative to develop, execute, and track integrated marketing campaigns.Strong Excel skills and ability to create data visualization, dashboards, etc.A thorough understanding of digital/social media marketing, digital production, web metrics, digital analytics, and the ability to analyze data.Market and competitive research experience (Survey Monkey, Qualtrics, etc.)A deep interest in generating leads, traffic and salesA business sense for managing and creating valuable social media posts that drive leads (LinkedIn)What We Offer
The opportunity to join a company that will invest in you for the long-term. STERIS couldn’t be where it is today without our incredible people. That’s why we share in our success together by rewarding you for your hard work. Hiring people who are in it for the long run with STERIS is our ultimate goal. We do this by providing competitive salaries, healthcare benefits, tuition assistance, paid-time off, holidays, matching 401(k), annual merit, and incentive plans. Join us and help write our next chapter.#LI-MM1#LI-HybridSTERIS is a leading global provider of products and services that support patient care with an emphasis on infection prevention. WE HELP OUR CUSTOMERS CREATE A HEALTHIER AND SAFER WORLD by providing innovative healthcare, life sciences and dental products and services. STERIS is a $5 billion, publicly traded (NYSE: STE) company with approximately 17,000 associates and Customers in more than 100 countries.If you need assistance completing the application process, please call 1
(440) 392.7047 . This contact information is for accommodation inquiries only and cannot be used to check application status.STERIS is an Equal Opportunity Employer. We are committed to equal employment opportunity and the use of affirmative action programs to ensure that persons are recruited, hired, trained, transferred and promoted in all job groups regardless of race, color, religion, age, disability, national origin, citizenship status, military or veteran status, sex (including pregnancy, childbirth and related medical conditions), sexual orientation, gender identity, genetic information, and any other category protected by federal, state or local law. We are not only committed to this policy by our status as a federal government contractor, but also we are strongly bound by the principle of equal employment opportunity.The full affirmative action program, absent the data metrics required by § 60-741.44(k), shall be available to all employees and applicants for employment for inspection upon request. The program may be obtained at your location’s HR Office during normal business hours.
Nearest Major Market:
ClevelandNearest Secondary Market:
AkronJob Segment:
Communications, Marketing Communications, Infection Control, Social Media, Marketing, Healthcare
#J-18808-Ljbffr
Marketing Specialist, Demand Generation
Description:
At STERIS, we help our Customers create a healthier and safer world by providing innovative healthcare and life science product and service solutions around the globe.The Role
Join STERIS as a Marketing Specialist, Demand Generation and leverage your expertise to make a significant impact. Reporting to the Manager of Marketing Demand Generation, you will be responsible for creating, executing, and analyzing marketing communications campaigns that deliver tangible business results across various markets and business units.As a versatile communications professional with experience in both digital and traditional media, you will craft clear, credible, and compelling marketing strategies for product launches, major events, and ongoing campaigns that align with strategic business goals. Additionally, you will play a key role in driving continuous improvement within the Communications function and enhancing the STERIS brand.What You'll Do
Digital Messaging Campaigns
Oversee communications campaigns and programs to ensure they meet performance goals, stay within budget, and adhere to schedule.Lead all email marketing efforts, including database development and maintenance, template creation, campaign execution, nurturing activities, and tracking metrics.Analyze and report on the results of website and marketing campaigns to inform strategies and improve efficiencies.Provide creative input and strategic direction for webpage development.Guide social media interactions within business units by:Developing and adhering to social media guidelines.Actively monitoring social media activity.
Craft engaging, lead-focused content for Marcom-supported activities such as tradeshows, webinars, LinkedIn posts, e-blasts, Google Ads, and more.
Manage STERIS-hosted industry webinars and coordinate content creation with the product management team.
Communication Strategies & Tactics
Develop and implement communication strategies and tactics aligned with the business units’ sales and marketing objectives.Maintain the digital content calendar and oversee the approval process.
Ensure compliance with COM 100 standards.
Assist in planning and managing the annual digital campaign budget and expenditures.
Vendor Relationship Management and Media Buying
Oversee key supplier relationships with global industry publications, media sellers, and digital platforms (e.g., LinkedIn, Google Ads/Analytics).
Develop media buying proposals for global print and digital campaigns.Manage the Google Ads account for Life Sciences.Manage the LinkedIn Advertising account for Life Sciences.
Create ad schedules and allocate budgets for both print and digital campaigns.
Handle all media buying insertion orders, purchase orders, and invoices.
What You'll Need to Be Successful
Bachelor's degree in Marketing or BusinessMinimum of 1 year diverse B2B or B2C digital marketing and communications experienceDemonstrated experience working in e-mail marketing toolsAbility to work collaboratively with IT, web developers, and creative to develop, execute, and track integrated marketing campaigns.Strong Excel skills and ability to create data visualization, dashboards, etc.A thorough understanding of digital/social media marketing, digital production, web metrics, digital analytics, and the ability to analyze data.Market and competitive research experience (Survey Monkey, Qualtrics, etc.)A deep interest in generating leads, traffic and salesA business sense for managing and creating valuable social media posts that drive leads (LinkedIn)What We Offer
The opportunity to join a company that will invest in you for the long-term. STERIS couldn’t be where it is today without our incredible people. That’s why we share in our success together by rewarding you for your hard work. Hiring people who are in it for the long run with STERIS is our ultimate goal. We do this by providing competitive salaries, healthcare benefits, tuition assistance, paid-time off, holidays, matching 401(k), annual merit, and incentive plans. Join us and help write our next chapter.#LI-MM1#LI-HybridSTERIS is a leading global provider of products and services that support patient care with an emphasis on infection prevention. WE HELP OUR CUSTOMERS CREATE A HEALTHIER AND SAFER WORLD by providing innovative healthcare, life sciences and dental products and services. STERIS is a $5 billion, publicly traded (NYSE: STE) company with approximately 17,000 associates and Customers in more than 100 countries.If you need assistance completing the application process, please call 1
(440) 392.7047 . This contact information is for accommodation inquiries only and cannot be used to check application status.STERIS is an Equal Opportunity Employer. We are committed to equal employment opportunity and the use of affirmative action programs to ensure that persons are recruited, hired, trained, transferred and promoted in all job groups regardless of race, color, religion, age, disability, national origin, citizenship status, military or veteran status, sex (including pregnancy, childbirth and related medical conditions), sexual orientation, gender identity, genetic information, and any other category protected by federal, state or local law. We are not only committed to this policy by our status as a federal government contractor, but also we are strongly bound by the principle of equal employment opportunity.The full affirmative action program, absent the data metrics required by § 60-741.44(k), shall be available to all employees and applicants for employment for inspection upon request. The program may be obtained at your location’s HR Office during normal business hours.
Nearest Major Market:
ClevelandNearest Secondary Market:
AkronJob Segment:
Communications, Marketing Communications, Infection Control, Social Media, Marketing, Healthcare
#J-18808-Ljbffr