Country Meadows
Communications Relations Manager
Country Meadows, Hershey, Pennsylvania, United States, 17033
COMMUNICATIONS RELATIONS MANAGER
Are you a gifted storyteller? Because we have stories to tell. Of our residents, our co-workers, our brands. To prospects, job-seekers, the community at large. Internally, externally. Locally, regionally. B2C, B2B. All by relating to our audiences through video, media pitches, features, articles, blogs, posts, newsletters, review responses. We have the stories. And they need to be told. Join our team today.
Here, you have a team who gets you, mentors who guide you and a company who supports you.
Our Investment in You
Competitive pay
Length of service bonus
PayActiv On-Demand Pay – work today, get paid tomorrow
Comprehensive benefits including Highmark Blue Shield for medical and vision, plus dental
401(k) retirement plan with 50% company-match up to 6%
Generous paid time off, including holidays like your birthday and a Personal Day of Meaning, plus roll over of unused time
Supplemental life insurance
Paid short-term disability
Supplemental short- and long-term disability plans
Family and medical leave
Paid bereavement leave
$2 meals on our campus including a main dish, a side, drink and dessert
Our Support for You
Family-owned, private company based in Hershey, Pa.
Direct access to your supervisor
Tuition reimbursement
Employee assistance program for you and your family
Co-worker Foundation (grants for in time of need)
Helping hand interest-free loans
Wellness reimbursement
The Role
The Communications Relations Manager is our connector to each of our audiences: residents, co-workers, prospects, job-seekers, media, outside community members and industry associations. This individual curates content mined for a specific audience and then communicates it in a way that best relates to that audience. Ever vigilant for a storyline, the Communications Relations Manager collaborates with our co-workers, our communities, the media and industry leaders to identify topics and context to position us as a resource and in turn earn the trust and consideration of our brands. Given the varied preferences in consuming information, this individual specializes in a wide range of communication channels and skills: video filming, editing and production; media relations; crisis communications; writing for presentations, corporate communication, co-worker communication, mass communication, digital channels, social media and search-optimized website content; review responses; and does so with urgency and finesse.
This role is responsible for tailored multimedia content and customer communications built to ultimately help increase our brands’ value among multiple target audiences as well as enrich engagement and qualified leads for employment and residency.
The Sandbox
The Communications Relations Manager works in the Communications department as the go-to for several departments to develop communications including Sales, Resource Team, HR and Management. This individual is expected to be the expert in the best approach, message and channel in relating to our audiences and thrives in learning what’s next.
Work Location
Option to work remotely one day a week for those living within an hour driving distance to Hershey, Pa. corporate office. For those living outside a one-hour driving distance, required to travel one week a month to corporate office, plus frequent site visits to Pennsylvania and Maryland campuses—you go where the story is.
Responsibilities
Content Curation & Creation
Serves as organization’s storyteller by using creative writing and video production to share key messages in engaging formats, piquing prospective customer attention and engaging individuals with our brand stories
Collaborates with various Home Office and campus teams to identify opportunities to promote initiatives, program successes, individual co-worker successes, resident achievements and other topics of interest
Distills complex information to make it understandable, interesting and relatable to people in and outside the senior living industry
Manages all published content: video projects; story bank, news and co-worker spotlight on websites; press releases; e-newsletters; newsletters; podcasts; internal and public publications; and other related non-paid content
Media & Public Relations
Responds to media inquiries and maintains relationships with key media contacts
Serves as company spokesperson (as appropriate)
Coaches staff members selected to speak with media by providing talking points and tips to properly answer questions and avoid sharing too much information
Works to secure positive media placement with key consumer and trade media outlets
Manages crisis communication and oversees readiness in planning
Observes competitive activity and shares updates with team with commentary/point of view where and when appropriate
Monitors press mentions and socializes related news to appropriate team members for their knowledge
Assists in entry submissions and promoting special awards or recognition
Customer & Co-worker Communication
Supports the Human Resources and Talent Development departments in developing and communicating co-worker-related information and features
Works with Home Office and campus management in communicating updates, announcements and emergency information to residents, their families and co-workers
Develops seasonal messaging for Executive and Resource Management teams for customers and co-workers
Reputation Management
Establishes and manages review monitoring system and response protocol
Monitors reviews, develops and posts responses through our reputation management and social media monitoring programs
Assists with responses to complaints and negative press
Maintains online directory and profiles
Critical Success Factors:
A true love of storytelling … with experience in developing and producing them
Ability to pivot while maintaining focus and energy
Excellent grammar, writing and communication skills, including the ability to adapt writing style to appeal to different audiences
(Will be expected to show recent writing samples.)
Highly skilled and experienced in creating, editing and producing video content
(Will be expected to share recent video projects.)
Keen appreciation for social media assets and trends
Adept at writing SEO-rich content
An educated perspective on AI’s role and effect on content creation and/or marketing-communication
Proactive and creative thinker—always focusing on innovative and measurable solutions
Collaborative partner who demonstrates empathy and actively works with others to solve problems
Strong organizational skills and ability to self-direct and manage multiple projects on time and on brand
Comfortable working with variable workflows in a fast-paced environment and nimble in making the necessary adjustments per customer behavior and business and communications goals
Genuinely enjoys engaging with older adults and collaborating with teams
With the responsibility of crisis communication, must be able to perform under emergency situation during non-traditional working hours (M-F 9-5)
Minimum of 5 years of related professional (post-collegiate) paid experience in content creation for an organization. Agency, news organization or corporate Marcom experience is preferred.
Preference will be given to individuals with previous communications experience in recruitment advertising and business-to-consumer marketing
Bachelor’s degree in Journalism, Marketing, Communications, Public Relations or related field
Reports to the Vice President of Communications and Advertising
So, interested in checking us out? Please do.
Websites
CountryMeadows.com
EcumenicalRetirement.org
LifesongHospice.com
Social Media
Country Meadows:
Facebook (brand): Country Meadows Senior Care
Facebook (careers): Country Meadows Careers
LinkedIn: Country Meadows Retirement Communities
Instagram (careers): Country Meadows Careers
YouTube: Country Meadows Cares
TikTok (careers): Country Meadows Senior Care
NextDoor for each campus
Ecumenical:
Facebook: Ecumenical Retirement
YouTube: Ecumenical Retirement
NextDoor
Lifesong:
LinkedIn: Lifesong Hospice & Palliative Care
EOE
Keywords
PR
Public relations
Journalist
Media relations
Community relations
Communications specialist
Communications manager
Content manager
Content creator
Content specialist
Video producer
Storyteller
Press relations
#J-18808-Ljbffr
Are you a gifted storyteller? Because we have stories to tell. Of our residents, our co-workers, our brands. To prospects, job-seekers, the community at large. Internally, externally. Locally, regionally. B2C, B2B. All by relating to our audiences through video, media pitches, features, articles, blogs, posts, newsletters, review responses. We have the stories. And they need to be told. Join our team today.
Here, you have a team who gets you, mentors who guide you and a company who supports you.
Our Investment in You
Competitive pay
Length of service bonus
PayActiv On-Demand Pay – work today, get paid tomorrow
Comprehensive benefits including Highmark Blue Shield for medical and vision, plus dental
401(k) retirement plan with 50% company-match up to 6%
Generous paid time off, including holidays like your birthday and a Personal Day of Meaning, plus roll over of unused time
Supplemental life insurance
Paid short-term disability
Supplemental short- and long-term disability plans
Family and medical leave
Paid bereavement leave
$2 meals on our campus including a main dish, a side, drink and dessert
Our Support for You
Family-owned, private company based in Hershey, Pa.
Direct access to your supervisor
Tuition reimbursement
Employee assistance program for you and your family
Co-worker Foundation (grants for in time of need)
Helping hand interest-free loans
Wellness reimbursement
The Role
The Communications Relations Manager is our connector to each of our audiences: residents, co-workers, prospects, job-seekers, media, outside community members and industry associations. This individual curates content mined for a specific audience and then communicates it in a way that best relates to that audience. Ever vigilant for a storyline, the Communications Relations Manager collaborates with our co-workers, our communities, the media and industry leaders to identify topics and context to position us as a resource and in turn earn the trust and consideration of our brands. Given the varied preferences in consuming information, this individual specializes in a wide range of communication channels and skills: video filming, editing and production; media relations; crisis communications; writing for presentations, corporate communication, co-worker communication, mass communication, digital channels, social media and search-optimized website content; review responses; and does so with urgency and finesse.
This role is responsible for tailored multimedia content and customer communications built to ultimately help increase our brands’ value among multiple target audiences as well as enrich engagement and qualified leads for employment and residency.
The Sandbox
The Communications Relations Manager works in the Communications department as the go-to for several departments to develop communications including Sales, Resource Team, HR and Management. This individual is expected to be the expert in the best approach, message and channel in relating to our audiences and thrives in learning what’s next.
Work Location
Option to work remotely one day a week for those living within an hour driving distance to Hershey, Pa. corporate office. For those living outside a one-hour driving distance, required to travel one week a month to corporate office, plus frequent site visits to Pennsylvania and Maryland campuses—you go where the story is.
Responsibilities
Content Curation & Creation
Serves as organization’s storyteller by using creative writing and video production to share key messages in engaging formats, piquing prospective customer attention and engaging individuals with our brand stories
Collaborates with various Home Office and campus teams to identify opportunities to promote initiatives, program successes, individual co-worker successes, resident achievements and other topics of interest
Distills complex information to make it understandable, interesting and relatable to people in and outside the senior living industry
Manages all published content: video projects; story bank, news and co-worker spotlight on websites; press releases; e-newsletters; newsletters; podcasts; internal and public publications; and other related non-paid content
Media & Public Relations
Responds to media inquiries and maintains relationships with key media contacts
Serves as company spokesperson (as appropriate)
Coaches staff members selected to speak with media by providing talking points and tips to properly answer questions and avoid sharing too much information
Works to secure positive media placement with key consumer and trade media outlets
Manages crisis communication and oversees readiness in planning
Observes competitive activity and shares updates with team with commentary/point of view where and when appropriate
Monitors press mentions and socializes related news to appropriate team members for their knowledge
Assists in entry submissions and promoting special awards or recognition
Customer & Co-worker Communication
Supports the Human Resources and Talent Development departments in developing and communicating co-worker-related information and features
Works with Home Office and campus management in communicating updates, announcements and emergency information to residents, their families and co-workers
Develops seasonal messaging for Executive and Resource Management teams for customers and co-workers
Reputation Management
Establishes and manages review monitoring system and response protocol
Monitors reviews, develops and posts responses through our reputation management and social media monitoring programs
Assists with responses to complaints and negative press
Maintains online directory and profiles
Critical Success Factors:
A true love of storytelling … with experience in developing and producing them
Ability to pivot while maintaining focus and energy
Excellent grammar, writing and communication skills, including the ability to adapt writing style to appeal to different audiences
(Will be expected to show recent writing samples.)
Highly skilled and experienced in creating, editing and producing video content
(Will be expected to share recent video projects.)
Keen appreciation for social media assets and trends
Adept at writing SEO-rich content
An educated perspective on AI’s role and effect on content creation and/or marketing-communication
Proactive and creative thinker—always focusing on innovative and measurable solutions
Collaborative partner who demonstrates empathy and actively works with others to solve problems
Strong organizational skills and ability to self-direct and manage multiple projects on time and on brand
Comfortable working with variable workflows in a fast-paced environment and nimble in making the necessary adjustments per customer behavior and business and communications goals
Genuinely enjoys engaging with older adults and collaborating with teams
With the responsibility of crisis communication, must be able to perform under emergency situation during non-traditional working hours (M-F 9-5)
Minimum of 5 years of related professional (post-collegiate) paid experience in content creation for an organization. Agency, news organization or corporate Marcom experience is preferred.
Preference will be given to individuals with previous communications experience in recruitment advertising and business-to-consumer marketing
Bachelor’s degree in Journalism, Marketing, Communications, Public Relations or related field
Reports to the Vice President of Communications and Advertising
So, interested in checking us out? Please do.
Websites
CountryMeadows.com
EcumenicalRetirement.org
LifesongHospice.com
Social Media
Country Meadows:
Facebook (brand): Country Meadows Senior Care
Facebook (careers): Country Meadows Careers
LinkedIn: Country Meadows Retirement Communities
Instagram (careers): Country Meadows Careers
YouTube: Country Meadows Cares
TikTok (careers): Country Meadows Senior Care
NextDoor for each campus
Ecumenical:
Facebook: Ecumenical Retirement
YouTube: Ecumenical Retirement
NextDoor
Lifesong:
LinkedIn: Lifesong Hospice & Palliative Care
EOE
Keywords
PR
Public relations
Journalist
Media relations
Community relations
Communications specialist
Communications manager
Content manager
Content creator
Content specialist
Video producer
Storyteller
Press relations
#J-18808-Ljbffr