Medium
Marketing Analytics Manager
Medium, Bogata, Texas, United States, 75417
Extreme Networks Named to Computerworld’s 2023 List of Best Places to Work in IT!Over 50,000 customers globally trust our end-to-end, cloud-driven networking solutions and rely on our top-rated services and support to accelerate their digital transformation efforts and deliver progress like never before and with double digit growth year over year, no provider is better positioned to deliver better outcomes on scale, than Extreme.We believe in
“walking the walk”
of our strong core values which enable us to successfully advance together. Diversity and Inclusion is a vital part of our values and beliefs, and we’re proud to foster an environment where every Extreme employee can thrive.Come become part of something big with us! We are a global leader, with hubs in North America, South America, Asia Pacific, Europe, and the Middle East.The Marketing organization at Extreme Networks is the growth engine for the company. It is not only the demand generation propeller and brand builder, but also the change agent and transformation driver. Partnering in lock step with product and sales, marketing is in the forefront of formulating go-to-market strategy, new business model and cultivating differentiated customer experiences.The Marketing Business Strategy team is a newly created function, whose charter includes strategy and planning, and marketing operations and analytics. The team’s mission is to leverage strategic to inform GTM and marketing investment strategy, in service to company’s growth outcome.Role & Responsibilities:·
Own the reporting for Sales Plays and integrated campaigns with end-to-end funnel view·
Partner with web and digital marketing leadership to define and track web and digital performance KPIs·
Develop and scale reporting capabilities in service to new outbound business development representatives (BDR) team.·
Collect, analyze, and interpret raw marketing data from various sources (e.g., web analytics, social media, email campaigns, events, CRM systems).·
Develop and maintain marketing dashboards and reports to track key performance indicators (KPIs) for campaigns performance and sales plays by utilizing various data sources across multi-tier infrastructure of tools like Salesforce, Marketo, Bizible and Google Analytics.·
Provide actionable insights and recommendations to optimize marketing strategies and improve ROI.·
Collaborate with cross-functional teams to understand business objectives and align analytics efforts with marketing goals.·
Assist marketing team in A/B testing and other experiments to evaluate the effectiveness of marketing campaigns.·
Ensure data accuracy and integrity by implementing best practices for data collection and analysis.·
Support demand generation efforts by analyzing lead generation data and identifying trends and opportunities for improvement.Requirements·
Bachelor’s degree in Marketing, Business, Statistics, or a related field.·
Proven experience in marketing analytics, data analysis, or a similar role.·
Proficiency in data analysis tools such as Google Analytics, Excel, SQL, and data visualization tools (e.g., Tableau, Power BI).·
Experience working with Salesforce, Bizible, Google Analytics and marketing automation platforms like Marketo is a must.·
Strong analytical and problem-solving skills with attention to detail.·
Excellent time management, communication and presentation skills.·
Ability to work independently and as part of a team.·
Knowledge of digital marketing channels and strategies is a plus.·
Ability to drive results and self-directed in today's virtual work environment.Extreme Networks, Inc. ( EXTR ) creates effortless networking experiences that enable all of us to advance. We push the boundaries of technology leveraging the powers of machine learning, artificial intelligence, analytics, and automation. Over 50,000 customers globally trust our end-to-end, cloud-driven networking solutions and rely on our top-rated services and support to accelerate their digital transformation efforts and deliver progress like never before. For more information, visit Extreme's website or follow us on Twitter, LinkedIn, and Facebook.We encourage people from underrepresented groups to apply. Come Advance with us! In keeping with our values, no employee or applicant will face discrimination/harassment based on: race, color, ancestry, national origin, religion, age, gender, marital domestic partner status, sexual orientation, gender identity, disability status, or veteran status. Above and beyond discrimination/harassment based on “protected categories,” Extreme Networks also strives to prevent other, subtler forms of inappropriate behavior (e.g., stereotyping) from ever gaining a foothold in our organization. Whether blatant or hidden, barriers to success have no place at Extreme Networks.
#J-18808-Ljbffr
“walking the walk”
of our strong core values which enable us to successfully advance together. Diversity and Inclusion is a vital part of our values and beliefs, and we’re proud to foster an environment where every Extreme employee can thrive.Come become part of something big with us! We are a global leader, with hubs in North America, South America, Asia Pacific, Europe, and the Middle East.The Marketing organization at Extreme Networks is the growth engine for the company. It is not only the demand generation propeller and brand builder, but also the change agent and transformation driver. Partnering in lock step with product and sales, marketing is in the forefront of formulating go-to-market strategy, new business model and cultivating differentiated customer experiences.The Marketing Business Strategy team is a newly created function, whose charter includes strategy and planning, and marketing operations and analytics. The team’s mission is to leverage strategic to inform GTM and marketing investment strategy, in service to company’s growth outcome.Role & Responsibilities:·
Own the reporting for Sales Plays and integrated campaigns with end-to-end funnel view·
Partner with web and digital marketing leadership to define and track web and digital performance KPIs·
Develop and scale reporting capabilities in service to new outbound business development representatives (BDR) team.·
Collect, analyze, and interpret raw marketing data from various sources (e.g., web analytics, social media, email campaigns, events, CRM systems).·
Develop and maintain marketing dashboards and reports to track key performance indicators (KPIs) for campaigns performance and sales plays by utilizing various data sources across multi-tier infrastructure of tools like Salesforce, Marketo, Bizible and Google Analytics.·
Provide actionable insights and recommendations to optimize marketing strategies and improve ROI.·
Collaborate with cross-functional teams to understand business objectives and align analytics efforts with marketing goals.·
Assist marketing team in A/B testing and other experiments to evaluate the effectiveness of marketing campaigns.·
Ensure data accuracy and integrity by implementing best practices for data collection and analysis.·
Support demand generation efforts by analyzing lead generation data and identifying trends and opportunities for improvement.Requirements·
Bachelor’s degree in Marketing, Business, Statistics, or a related field.·
Proven experience in marketing analytics, data analysis, or a similar role.·
Proficiency in data analysis tools such as Google Analytics, Excel, SQL, and data visualization tools (e.g., Tableau, Power BI).·
Experience working with Salesforce, Bizible, Google Analytics and marketing automation platforms like Marketo is a must.·
Strong analytical and problem-solving skills with attention to detail.·
Excellent time management, communication and presentation skills.·
Ability to work independently and as part of a team.·
Knowledge of digital marketing channels and strategies is a plus.·
Ability to drive results and self-directed in today's virtual work environment.Extreme Networks, Inc. ( EXTR ) creates effortless networking experiences that enable all of us to advance. We push the boundaries of technology leveraging the powers of machine learning, artificial intelligence, analytics, and automation. Over 50,000 customers globally trust our end-to-end, cloud-driven networking solutions and rely on our top-rated services and support to accelerate their digital transformation efforts and deliver progress like never before. For more information, visit Extreme's website or follow us on Twitter, LinkedIn, and Facebook.We encourage people from underrepresented groups to apply. Come Advance with us! In keeping with our values, no employee or applicant will face discrimination/harassment based on: race, color, ancestry, national origin, religion, age, gender, marital domestic partner status, sexual orientation, gender identity, disability status, or veteran status. Above and beyond discrimination/harassment based on “protected categories,” Extreme Networks also strives to prevent other, subtler forms of inappropriate behavior (e.g., stereotyping) from ever gaining a foothold in our organization. Whether blatant or hidden, barriers to success have no place at Extreme Networks.
#J-18808-Ljbffr