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Victoria's Secret

Senior Media Specialist, Planning & Activation

Victoria's Secret, Reynoldsburg, Ohio, us, 43069


DescriptionThis role can be based out of either our Columbus or New York City headquarters. As a hybrid role, this person will be expected to be in-office 2-3 days during the week, typically Tuesdays-Thursdays.Your Role:Are you a marketer looking for an opportunity to drive innovation and growth in media and advertising? Are you passionate about customer marketing and optimizing media touchpoints throughout the customer journey? Now is an exciting time to join Victoria’s Secret and the in-house Media team as we grow and evolve our approach to paid media and advertising.As a Sr. Media Specialist on the Marketing team, you will be responsible for paid media campaigns that drive awareness, interest and purchase intent for Victoria’s Secret PINK. Multi-channel campaign support includes social, video, OOH, display, audio, and custom content. You will drive creative briefings, campaign execution and optimization, and effective results against business objectives for Victoria’s Secret in collaboration with internal and external partners.Your Impact:Create paid media campaign briefs and guide weekly discussions with creative partners. Provide asset feedback, ensuring alignment across media touchpoints.Traffic all PINK campaign assets and manage asset refreshes.Plan, activate and optimize PINK media plans supporting full-funnel marketing strategies, with core focus on brand/upper funnel marketing campaigns.Manage workstreams, processes and timelines with agencies, vendors, and in-house channel teams for successful campaign execution.Develop insights and actions based on qualitative and quantitative research and analytics.Stay current on marketing and media trends, as well as platform best practices, to inform media strategies and creative briefings.Why You Belong Here:At Victoria’s Secret, we acknowledge your value. We recognize that every associate has something unique to add to our brand and business. We strive to recruit, retain, and advance diverse talent that reflects the customers we serve and the communities where we live and work. We foster a culture where everyone belongs because we know our business thrives most when we look for, listen to, and amplify diversity, equity, and inclusion.We place the customer at the heart of everything we do. We dream big, embrace curiosity and creativity while always learning from our mistakes. We lead with integrity, trust, and respect to achieve the best outcomes as one team.Click here

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