Vans
Vans: Manager, Lifestyle Product Marketing
Vans, Columbus, Ohio, United States,
Vans: Manager, Lifestyle Product MarketingVans is the original brand rooted in the authentic lifestyle of skateboarding. We are driven by our mission to inspire and empower everyone to live “Off The Wall” – embracing the youthful spirit of freedom, non-conformity, and relentless progression. Yesterday’s “Off The Wall” moment is today’s new normal, and at Vans, we believe in constantly outdoing ourselves. Together with our communities across the globe, our vision is to push culture forward because we believe that the pursuit of progression never ends.
What will you do?
A day in the life of a Manager, Brand Marketing Lifestyle (Vans AMER) at Vans looks a little like this:
As the Manager, Brand Marketing Lifestyle (Vans AMER), you will play a pivotal role within Vans’ Americas Brand division, spearheading our strategic initiatives tailored to the lifestyle consumer category. Your leadership will be instrumental in guiding our integrated marketing framework, propelling our most compelling lifestyle narratives through meticulous cross-functional coordination and implementation.
Strategic Leadership:
Develop and execute strategic marketing plans that align with Vans’ vision for the lifestyle consumer category.
Identify growth opportunities within the market and devise strategies to capitalize on them.
Analyze consumer trends and insights to steer the brand’s direction in the lifestyle segment.
Manage the lifestyle coordinator.
Integrated Marketing Management:
Oversee the creation and implementation of integrated marketing campaigns that resonate with our target audience.
Coordinate with various departments such as sales, product merchandising, and Omni channel to ensure cohesive brand messaging.
Manage budgets and resources to deliver efficient and effective marketing initiatives.
Cross-Functional Collaboration:
Work with cross-functional teams to drive the planning and execution of marketing strategies.
Drive communication between different departments to maintain alignment on brand goals and initiatives.
Lead Lifestyle Integrated Marketing plans and drive cross functional execution.
Global and Regional Team Partnership:
Liaise with the global lifestyle marketing team to adapt global strategies to fit regional nuances.
Share regional market insights with the global team to inform worldwide strategy.
Collaborate with the regional product team to ensure product offerings meet market demands and support marketing efforts.
Commercial Alignment:
Align marketing strategies with commercial priorities to drive sales and market share.
Monitor performance metrics and adjust strategies as needed to meet business objectives.
Engage in partnership development to expand brand presence and consumer reach.
What do you need to succeed?
Comprehensive understanding of traditional and digital marketing channels, inclusive of on-site, social media, paid media, in-store and experiential.
Extensive knowledge of youth & skate culture, fashion industries, music, art and design.
Self-motivated and have a burning curiosity to innovate, learn and grow.
Proven ability to manage multiple projects and integrated campaigns, set goals, problem solve and prioritize tasks.
Strong communicator who is comfortable presenting regularly.
Ability to lead and influence within a matrix organization.
Ability to work independently and acquire new knowledge as necessary for tasks or projects.
Ability to track and manage budgets.
Ability to work in an open environment with cross-functional partners.
What do we offer you?
At Vans, we know you expect as much from us as we do from you. That is why we make a commitment to support and grow our people. We offer extensive development and growth opportunities for your current and future positions, a competitive compensation package, and a strong benefits package that includes medical, dental, vision, and 401(k).
Our commitment extends beyond this and into your daily work life. We strive to foster a diverse and inclusive culture based on respect, connection, and authenticity. Our focus on DEI is at the foundation of who we are and what we do.
Hiring Range:
$91,584.00 USD - $114,480.00 USD annually
Incentive Potential:
This position is eligible for additional compensation awards that may include an annual incentive plan, sales incentive, or commission potential. Specific details of the additional compensation eligibility for this position will be provided during the recruiting and interview process.
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What will you do?
A day in the life of a Manager, Brand Marketing Lifestyle (Vans AMER) at Vans looks a little like this:
As the Manager, Brand Marketing Lifestyle (Vans AMER), you will play a pivotal role within Vans’ Americas Brand division, spearheading our strategic initiatives tailored to the lifestyle consumer category. Your leadership will be instrumental in guiding our integrated marketing framework, propelling our most compelling lifestyle narratives through meticulous cross-functional coordination and implementation.
Strategic Leadership:
Develop and execute strategic marketing plans that align with Vans’ vision for the lifestyle consumer category.
Identify growth opportunities within the market and devise strategies to capitalize on them.
Analyze consumer trends and insights to steer the brand’s direction in the lifestyle segment.
Manage the lifestyle coordinator.
Integrated Marketing Management:
Oversee the creation and implementation of integrated marketing campaigns that resonate with our target audience.
Coordinate with various departments such as sales, product merchandising, and Omni channel to ensure cohesive brand messaging.
Manage budgets and resources to deliver efficient and effective marketing initiatives.
Cross-Functional Collaboration:
Work with cross-functional teams to drive the planning and execution of marketing strategies.
Drive communication between different departments to maintain alignment on brand goals and initiatives.
Lead Lifestyle Integrated Marketing plans and drive cross functional execution.
Global and Regional Team Partnership:
Liaise with the global lifestyle marketing team to adapt global strategies to fit regional nuances.
Share regional market insights with the global team to inform worldwide strategy.
Collaborate with the regional product team to ensure product offerings meet market demands and support marketing efforts.
Commercial Alignment:
Align marketing strategies with commercial priorities to drive sales and market share.
Monitor performance metrics and adjust strategies as needed to meet business objectives.
Engage in partnership development to expand brand presence and consumer reach.
What do you need to succeed?
Comprehensive understanding of traditional and digital marketing channels, inclusive of on-site, social media, paid media, in-store and experiential.
Extensive knowledge of youth & skate culture, fashion industries, music, art and design.
Self-motivated and have a burning curiosity to innovate, learn and grow.
Proven ability to manage multiple projects and integrated campaigns, set goals, problem solve and prioritize tasks.
Strong communicator who is comfortable presenting regularly.
Ability to lead and influence within a matrix organization.
Ability to work independently and acquire new knowledge as necessary for tasks or projects.
Ability to track and manage budgets.
Ability to work in an open environment with cross-functional partners.
What do we offer you?
At Vans, we know you expect as much from us as we do from you. That is why we make a commitment to support and grow our people. We offer extensive development and growth opportunities for your current and future positions, a competitive compensation package, and a strong benefits package that includes medical, dental, vision, and 401(k).
Our commitment extends beyond this and into your daily work life. We strive to foster a diverse and inclusive culture based on respect, connection, and authenticity. Our focus on DEI is at the foundation of who we are and what we do.
Hiring Range:
$91,584.00 USD - $114,480.00 USD annually
Incentive Potential:
This position is eligible for additional compensation awards that may include an annual incentive plan, sales incentive, or commission potential. Specific details of the additional compensation eligibility for this position will be provided during the recruiting and interview process.
#J-18808-Ljbffr