Marketing Strategist – Sales & Rental

DescriptionThe Marketing Strategist – Sales & Rental is tasked with the planning, implementation, and optimization of strategic marketing plans. As the subject matter expert for sales and rental marketing, this position drives customer acquisition and reactivation and the achievement of PINs and rental growth targets. The role partners with key stakeholders to create annual marketing plans and execute the supporting tactics. Various marketing and sales tools are employed to generate leads and effectively promote, educate, and engage audiences. The role works closely with graphic designers, copywriters, web developers, event planners, and data analysts.Duties & Responsibilities:Work in partnership with business units to develop strategic marketing plans and supporting tactics. Have daily interactions and conduct monthly meetings with industry verticals to provide updates concerning the execution of the tactics and the progress toward the realization of the plans.Develop and foster strong working relationships with Wheeler sales and rental management and sales force. Go on monthly ride-alongs with sales staff.Build solid rapport with Cat reps and stay abreast of available Cat tools, resources, and programs.Attend workshops and virtual and hands-on trainings to gain expertise for the products and services this role markets.Accountable for the achievement of performance metrics such as Customer Activation % vs Previous Year, Marketing Attribution % of units sold based on marketing generated leads.Monitor KPIs to assess marketing strategy effectiveness and optimize efforts accordingly. Share insights and marketing performance outcomes with operations working in close collaboration with Marketing Data Analyst.Plan, develop, and execute campaigns across all channels: web, social, email, direct mail, print publications, brochures, flyers, radio, video, inside and field sales teams, etc.Design specials, promotions, financing offers, and product packages that incorporate voice of customer and voice of sales force.Coordinate the production of marketing materials leveraging in-house marketing team, outside vendors, and manufacturer materials (content specialists, graphic designers, marketing agencies, content video production companies, etc.).Equip sales team with marketing materials and sales collateral.Internally share current offers and campaigns plus activities and successes with operational areas and customer-facing personnel using SharePoint.Assist with other various marketing endeavors as needed.Required Qualifications:Bachelor’s degree in Marketing, Communications, or related field preferred or an equivalent combination of education and 3 to 5 years of marketing/advertising experience.Background in or knowledge of the construction, mining, and power generation industries or a deep desire and motivation to learn about them is required.Firm understanding of B2B marketing functions for a heavy equipment dealer, including marketing strategies and tactics. Experience in product marketing and positioning is a plus.Experience working with graphic designers, videographers, digital agencies, media outlets, and vendors.Familiarity with Adobe Programs including InDesign and Photoshop.Savvy with Microsoft Office products: Word, PowerPoint, Excel, Outlook.High level of vision, creativity, and ingenuity with an unwavering commitment to working safely.

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