Excel Partners, Inc.
Email Marketing Manager
Excel Partners, Inc., Waterbury, Connecticut, us, 06720
Our Connecticut-based client is looking to hire a
temporary Email Marketing Manager.
3 months+, potential for conversion.Location: RemoteInterview process: 1 phone
Description:Job OverviewThis temporary role is responsible for the end-to-end management of B2C and B2B email programs for marketing and servicing, targeting existing customers and prospects using Salesforce Marketing Cloud. Collaborate with in-house business partners and external agencies to conceive, execute, and report on the strategic execution of consumer and commercial campaigns in the email channel, supporting line-of-business strategic objectives. This involves list management, overseeing CAN-SPAM and in-house list rules. Strategize methods to maximize the use of the email channel, using ESP tools and maximizing journey-based automation where possible.
Key Responsibilities
Plan, develop, and implement email campaigns to the line of business clients that factor in the entire customer journey across all channels, drive customer and prospect engagement, and improve conversions.Develop email marketing plans, tactics, and testing for one-time and ongoing campaigns with internal and external partners leveraging previous campaign experience, competitive research, and email best practices.Scale and improve email campaign performance through automation, journey building, and triggered campaigns.Comfortable representing the email marketing team in meetings to report on campaigns and provide strategic advice.Ensure accuracy of list data and its sources, data integrity, segmentation, timely scrubs of opt-outs, targeting logic, and dynamic content.Collaborate with other channel owners and stakeholders in marketing, analytics, and IT to create scalable, automated, personalized, and multi-channel customer lifecycle journeys.Develop and maintain custom reports and dashboards.Lead QA of emails and campaign coordination, along with design, copy, agency, and strategy teams to support peer-managed or agency-managed campaigns.Create, manage, and share email campaign calendars on an ongoing basis.Develop testing agenda for the email programs to support all lines of business.
Compliance & Regulatory Review Process & DocumentationWork closely with legal and compliance teams to ensure compliance with all regulations, policies, and procedures.Requirements:
Skills and Responsibilities Required
Marketing background, with copywriting experience
preferred.Exceptional communication, problem-solving, and project management skills.6+ years in direct marketing, email marketing.Candidates with advanced degrees (Associates, Bachelor's, and/or Master's)
preferred,
yet a High School diploma or GED is required. Candidates with some combination of coursework and experience or extensive related professional experience are eligible for consideration.Must have experience using Salesforce Marketing Cloud in a B2C and/or B2B environment managing campaigns & journeys.Self-motivated and resourceful, thrives in a dynamic, changing environment.Consistent results in a fast-paced, evolving environment with the ability to multi-task and prioritize.Excellent oral and written communication, interpersonal, and presentation skills.
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temporary Email Marketing Manager.
3 months+, potential for conversion.Location: RemoteInterview process: 1 phone
Description:Job OverviewThis temporary role is responsible for the end-to-end management of B2C and B2B email programs for marketing and servicing, targeting existing customers and prospects using Salesforce Marketing Cloud. Collaborate with in-house business partners and external agencies to conceive, execute, and report on the strategic execution of consumer and commercial campaigns in the email channel, supporting line-of-business strategic objectives. This involves list management, overseeing CAN-SPAM and in-house list rules. Strategize methods to maximize the use of the email channel, using ESP tools and maximizing journey-based automation where possible.
Key Responsibilities
Plan, develop, and implement email campaigns to the line of business clients that factor in the entire customer journey across all channels, drive customer and prospect engagement, and improve conversions.Develop email marketing plans, tactics, and testing for one-time and ongoing campaigns with internal and external partners leveraging previous campaign experience, competitive research, and email best practices.Scale and improve email campaign performance through automation, journey building, and triggered campaigns.Comfortable representing the email marketing team in meetings to report on campaigns and provide strategic advice.Ensure accuracy of list data and its sources, data integrity, segmentation, timely scrubs of opt-outs, targeting logic, and dynamic content.Collaborate with other channel owners and stakeholders in marketing, analytics, and IT to create scalable, automated, personalized, and multi-channel customer lifecycle journeys.Develop and maintain custom reports and dashboards.Lead QA of emails and campaign coordination, along with design, copy, agency, and strategy teams to support peer-managed or agency-managed campaigns.Create, manage, and share email campaign calendars on an ongoing basis.Develop testing agenda for the email programs to support all lines of business.
Compliance & Regulatory Review Process & DocumentationWork closely with legal and compliance teams to ensure compliance with all regulations, policies, and procedures.Requirements:
Skills and Responsibilities Required
Marketing background, with copywriting experience
preferred.Exceptional communication, problem-solving, and project management skills.6+ years in direct marketing, email marketing.Candidates with advanced degrees (Associates, Bachelor's, and/or Master's)
preferred,
yet a High School diploma or GED is required. Candidates with some combination of coursework and experience or extensive related professional experience are eligible for consideration.Must have experience using Salesforce Marketing Cloud in a B2C and/or B2B environment managing campaigns & journeys.Self-motivated and resourceful, thrives in a dynamic, changing environment.Consistent results in a fast-paced, evolving environment with the ability to multi-task and prioritize.Excellent oral and written communication, interpersonal, and presentation skills.
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