BambooHR
Senior Manager, Brand Advertising & Paid Social
BambooHR, Draper, Utah, United States, 84020
Please Note: This is a Utah-based hybrid position which will require some regular in-office days each week.
Essential Job Duties
We are looking for a dynamic and experienced marketing leader in brand advertising and demand generation who can reach our target audience and ICP consistently and in a scaled approach.
You will manage a team who will create and implement multi-channel campaigns to generate awareness, engagement, pipeline, and revenue for BambooHR. In collaboration with other marketing teams, operations, and sales, you will develop a roadmap of programs and strategies to achieve objectives and key results, while maximizing ROI.
As the ideal candidate you will possess a blend of analytical and creative skills, strong organizational abilities, excel in collaboration and communication, and take your work seriously but not yourself too seriously.
Your specific responsibilities will include:
Lead an in-house team that builds a plan to drive BambooHR awareness and affinity through integrated initiatives and identify how and where to bring in third party agencies to help us learn and scale
Develop and execute a comprehensive top of funnel and demand creation marketing strategy to align to company goals and objectives to reach our target audiences where they are
Own a paid media budget to drive performance across third party vendors and drive testing in higher funnel channels like YouTube, connected TV, Meta, LinkedIn, programmatic, podcast advertising and radio, among others as necessary
Partner with internal and external content and creative teams to drive a rigorous and innovative creative process and testing plan to find the best stories that resonate with our audiences
Work closely with performance marketing and other demand gen marketers to amplify awareness and conversion through digital, web and social properties
Align with marketing leadership on campaign results and optimize accordingly
Work with revenue operations and analytics to report on marketing effectiveness and develop ways to learn from experiments to constantly improve
Manage the budget, including monthly and quarterly planning, forecasting, spend tracking, and measuring impact and ROI for all dollars spent
What You Need to Get the Job Done
Minimum 8 years of experience in digital marketing, with a significant portion in leadership roles, preferably with a focus on brand advertising, top of funnel channels and paid social
Experience managing $250k+/month paid marketing investment with specific top funnel objectives and ability to demonstrate success
Agency management experience - building partnerships with third parties to drive both innovation and scale
Proficiency in marketing automation platforms and tools, such as Marketo or Salesforce and how they interact with external ad platforms.
Demonstrated experience in data analysis and reporting, with the ability to translate insights into actionable strategies.
Excellent project management skills, with the ability to prioritize and manage multiple initiatives simultaneously.
Strong communication and interpersonal skills, with the ability to effectively collaborate with cross-functional teams and stakeholders.
Proactive and results-driven mindset, with a track record of driving measurable business outcomes through digital marketing efforts.
What You'll Love About Us
Great Company Culture . We’ve been recognized by multiple organizations for our great workplace culture.
Make an Impact . We care about your individuality by giving you freedom to grow and create within the company, regardless of your position.
Rest and Relaxation . 4 weeks paid time off, 11 paid holidays, and we pay you to go on vacation!
Health Benefits . Medical with HSA and FSA options, dental, and vision.
Prepare for the Future . 401(k) with a generous company match, access to a personal financial planner, and both legal and life insurance.
Financial Peace University . We pay for a one year subscription and you walk away with financial savvy and a bonus.
Give back . Get paid to give your time to the community.
Educational Benefits . We can help cover some of your higher education expenses.
Amazing Office Amenities . We’ve got incredible benefits at our Draper headquarters including a full size gym, pickleball courts, a great office cafe, and free fountain drinks!
In-Person Onboarding!
All new hires get to experience our in-person onboarding class at our Draper, UT headquarters!
Flexible Work Models . In-office, work-from-home, or hybrid, depending on position and location.
#J-18808-Ljbffr
Essential Job Duties
We are looking for a dynamic and experienced marketing leader in brand advertising and demand generation who can reach our target audience and ICP consistently and in a scaled approach.
You will manage a team who will create and implement multi-channel campaigns to generate awareness, engagement, pipeline, and revenue for BambooHR. In collaboration with other marketing teams, operations, and sales, you will develop a roadmap of programs and strategies to achieve objectives and key results, while maximizing ROI.
As the ideal candidate you will possess a blend of analytical and creative skills, strong organizational abilities, excel in collaboration and communication, and take your work seriously but not yourself too seriously.
Your specific responsibilities will include:
Lead an in-house team that builds a plan to drive BambooHR awareness and affinity through integrated initiatives and identify how and where to bring in third party agencies to help us learn and scale
Develop and execute a comprehensive top of funnel and demand creation marketing strategy to align to company goals and objectives to reach our target audiences where they are
Own a paid media budget to drive performance across third party vendors and drive testing in higher funnel channels like YouTube, connected TV, Meta, LinkedIn, programmatic, podcast advertising and radio, among others as necessary
Partner with internal and external content and creative teams to drive a rigorous and innovative creative process and testing plan to find the best stories that resonate with our audiences
Work closely with performance marketing and other demand gen marketers to amplify awareness and conversion through digital, web and social properties
Align with marketing leadership on campaign results and optimize accordingly
Work with revenue operations and analytics to report on marketing effectiveness and develop ways to learn from experiments to constantly improve
Manage the budget, including monthly and quarterly planning, forecasting, spend tracking, and measuring impact and ROI for all dollars spent
What You Need to Get the Job Done
Minimum 8 years of experience in digital marketing, with a significant portion in leadership roles, preferably with a focus on brand advertising, top of funnel channels and paid social
Experience managing $250k+/month paid marketing investment with specific top funnel objectives and ability to demonstrate success
Agency management experience - building partnerships with third parties to drive both innovation and scale
Proficiency in marketing automation platforms and tools, such as Marketo or Salesforce and how they interact with external ad platforms.
Demonstrated experience in data analysis and reporting, with the ability to translate insights into actionable strategies.
Excellent project management skills, with the ability to prioritize and manage multiple initiatives simultaneously.
Strong communication and interpersonal skills, with the ability to effectively collaborate with cross-functional teams and stakeholders.
Proactive and results-driven mindset, with a track record of driving measurable business outcomes through digital marketing efforts.
What You'll Love About Us
Great Company Culture . We’ve been recognized by multiple organizations for our great workplace culture.
Make an Impact . We care about your individuality by giving you freedom to grow and create within the company, regardless of your position.
Rest and Relaxation . 4 weeks paid time off, 11 paid holidays, and we pay you to go on vacation!
Health Benefits . Medical with HSA and FSA options, dental, and vision.
Prepare for the Future . 401(k) with a generous company match, access to a personal financial planner, and both legal and life insurance.
Financial Peace University . We pay for a one year subscription and you walk away with financial savvy and a bonus.
Give back . Get paid to give your time to the community.
Educational Benefits . We can help cover some of your higher education expenses.
Amazing Office Amenities . We’ve got incredible benefits at our Draper headquarters including a full size gym, pickleball courts, a great office cafe, and free fountain drinks!
In-Person Onboarding!
All new hires get to experience our in-person onboarding class at our Draper, UT headquarters!
Flexible Work Models . In-office, work-from-home, or hybrid, depending on position and location.
#J-18808-Ljbffr