VSM Sewing Inc P660
Marketing Manager, North America Retail
VSM Sewing Inc P660, Nashville, Tennessee, United States, 37247
Job Title: Marketing Manager, North America Retail
Department: North America Marketing
Reports To: Director of Marketing, North America
FLSA Status: Exempt
ABOUT THE COMPANY:
SVP Worldwide, doing business through SVP-Singer Holdings, Inc. and its affiliates, is the world’s largest consumer sewing machine company, accounting for approximately one out of every three household sewing machines sold annually across the globe. The company and its three iconic brands - SINGER®, VIKING®, and PFAFF® - have delighted consumers for over 460 years. These premium brands and products are regarded as the choice for serious sewists and novice crafters.
The company’s corporate headquarters is located in Nashville, TN, and supported by regional headquarters/sales offices located in Milan (Italy), and Mexico City (Mexico) that, combined, reach consumers in more than 180 countries. SVP has manufacturing facilities across Asia and Latin America, multiple R&D centers, a software development center in Europe, and a global supply chain with distribution centers in all regions.
SVP Worldwide has a history of innovation and has established a leading offering in the Internet-of-Things (IoT) segment by introducing mySewnet®, the industry’s first cloud-based operating system. Its product portfolio covers entry-level sewing machines all the way up to advanced, internet-connected, leading-edge household sewing machines that retail for $18,999 and all segments in-between. In addition to sewing machines, the product portfolio includes sewing accessories, notions, garment care products as well as software.
The products are sold across a network of sewing machine dealers, mass retailers (e.g., Costco, Walmart, Lidl, MediaMarkt, Carrefour), specialty retailers (e.g., Joann, Michaels), online retailers (e.g., Amazon, Tmall), distributors, and through the company’s 180 internally operated retail stores.
ABOUT THE POSITION:
The Marketing Manager for Retail Channel drives marketing initiatives to boost sales, traffic, and profitability for Viking Sewing Gallery and Singer Experience Center stores in the US. This role covers product launches, store openings, in-store promotions, digital campaigns, and email marketing. As a key member of the omni-channel marketing team, the Marketing Manager will influence market presence and retail strategies in line with the company's overall marketing vision.
JOB RESPONSIBILITIES:Develop and execute demand-driven marketing campaigns, including merchandising, signage, and digital content, to boost brand reach, sales, and customer baseMonitor and adjust campaigns based on KPIs for brand awareness, customer engagement, and sales conversions to improve ROICollaborate with the Director of Marketing and Sales Leaders to create go-to-market strategies for products, programs, and servicesRecommend SKU assortment, pricing, and promotional strategies to drive sales during events and key seasonsMaintain up-to-date content for local search, store listings, and consumer databases.Plan and execute email campaigns and direct mail marketing automationAnalyze marketing programs and promotions to understand local sales, traffic, and profitabilityServe as a marketing ambassador, working with Retail Leadership to develop local marketing plans that align with brand strategyCreate the Retail Store Marketing Guide, including seasonal programs, marketing assets, and field marketing plansMeasure and communicate results of local marketing plans, providing real-time reporting and adjusting content as neededCollaborate with Leadership, Marketing, and Retail Operations to develop strategic marketing plansWork with Product Management, Creative, Content, and Education teams to create integrated marketing programsQUALIFICATIONS/REQUIREMENTS:
Bachelor’s degree in Marketing, Business, or a related field5+ years of marketing strategy, planning, and communication experience, preferably in retailKnowledge of retail marketing and the ability to create impactful promotional and traffic-driving campaignsStrong leadership and collaborative skills with experience across teamsProficiency in Microsoft Collaboration Suite, Adobe Creative Suite, CRM systems (Oracle CE), CMS (Drupal, WordPress), Email Service Providers (Klaviyo), and Digital Presence Platforms (YEXT) preferredAbility to thrive in a fast-paced environment and adapt to changeStrong team player with a customer-focused mindset and professional presenceExcellent creative thinking, problem-solving, analytical, and organizational skillsEducation- Bachelor's degree (Business or Marketing concentration) from accredited college or university
WORK ENVIRONMENT:
Works in a typical office environment at Corporate HQ/ in the Nashville area. Ability to travel domestically for career fairs, dealer/retail meetings up to 5% of the time.
PHYSICAL DEMANDS:
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Must be able to communicate effectively with employees through multiple forms of technology with telephone and computer. Must be able to receive and convey information.The person in this position needs to occasionally move about inside the office to access file cabinets, meeting rooms, copier/printer etc as well as have the ability to remain in a stationary position 50% of the time.Constantly operates a computer and other office productivity machinery, such as a copy machine and computer printer.Occasionally moves sewing machines weighing up to 30 pounds across the office as needed.
The Industry
The sewing machine industry is a global industry that is experiencing renewed growth. In developed markets, growth rates are projected to outpace GDP growth, according to Global Industry Analysts, Inc., the leading industry data source. Growth in these markets is driven by the millennial generation that is increasingly attracted to personalization, crafts and self-expression. In developing markets, the industry is expected to grow at 6.7% annually, fueled by the emerging middle class and the “need to sew” segment that uses sewing machines to support the household.
The Future
In 2021, SVP Worldwide was acquired by Platinum Equity (www.platinumequity.com), a global firm, founded by Tom Gores, specialized in mergers, acquisitions and operations of companies that provide mission-critical products, services and solutions in diverse industries. While Platinum Equity is the majority owner of SVP Worldwide, Ares Capital Corporation (who previously acquired SVP WW in 2018) continues to invest and own a portion of the company. Ares Capital Corporation (www.aresmgmt.com) is a leading publicly traded business development company
Department: North America Marketing
Reports To: Director of Marketing, North America
FLSA Status: Exempt
ABOUT THE COMPANY:
SVP Worldwide, doing business through SVP-Singer Holdings, Inc. and its affiliates, is the world’s largest consumer sewing machine company, accounting for approximately one out of every three household sewing machines sold annually across the globe. The company and its three iconic brands - SINGER®, VIKING®, and PFAFF® - have delighted consumers for over 460 years. These premium brands and products are regarded as the choice for serious sewists and novice crafters.
The company’s corporate headquarters is located in Nashville, TN, and supported by regional headquarters/sales offices located in Milan (Italy), and Mexico City (Mexico) that, combined, reach consumers in more than 180 countries. SVP has manufacturing facilities across Asia and Latin America, multiple R&D centers, a software development center in Europe, and a global supply chain with distribution centers in all regions.
SVP Worldwide has a history of innovation and has established a leading offering in the Internet-of-Things (IoT) segment by introducing mySewnet®, the industry’s first cloud-based operating system. Its product portfolio covers entry-level sewing machines all the way up to advanced, internet-connected, leading-edge household sewing machines that retail for $18,999 and all segments in-between. In addition to sewing machines, the product portfolio includes sewing accessories, notions, garment care products as well as software.
The products are sold across a network of sewing machine dealers, mass retailers (e.g., Costco, Walmart, Lidl, MediaMarkt, Carrefour), specialty retailers (e.g., Joann, Michaels), online retailers (e.g., Amazon, Tmall), distributors, and through the company’s 180 internally operated retail stores.
ABOUT THE POSITION:
The Marketing Manager for Retail Channel drives marketing initiatives to boost sales, traffic, and profitability for Viking Sewing Gallery and Singer Experience Center stores in the US. This role covers product launches, store openings, in-store promotions, digital campaigns, and email marketing. As a key member of the omni-channel marketing team, the Marketing Manager will influence market presence and retail strategies in line with the company's overall marketing vision.
JOB RESPONSIBILITIES:Develop and execute demand-driven marketing campaigns, including merchandising, signage, and digital content, to boost brand reach, sales, and customer baseMonitor and adjust campaigns based on KPIs for brand awareness, customer engagement, and sales conversions to improve ROICollaborate with the Director of Marketing and Sales Leaders to create go-to-market strategies for products, programs, and servicesRecommend SKU assortment, pricing, and promotional strategies to drive sales during events and key seasonsMaintain up-to-date content for local search, store listings, and consumer databases.Plan and execute email campaigns and direct mail marketing automationAnalyze marketing programs and promotions to understand local sales, traffic, and profitabilityServe as a marketing ambassador, working with Retail Leadership to develop local marketing plans that align with brand strategyCreate the Retail Store Marketing Guide, including seasonal programs, marketing assets, and field marketing plansMeasure and communicate results of local marketing plans, providing real-time reporting and adjusting content as neededCollaborate with Leadership, Marketing, and Retail Operations to develop strategic marketing plansWork with Product Management, Creative, Content, and Education teams to create integrated marketing programsQUALIFICATIONS/REQUIREMENTS:
Bachelor’s degree in Marketing, Business, or a related field5+ years of marketing strategy, planning, and communication experience, preferably in retailKnowledge of retail marketing and the ability to create impactful promotional and traffic-driving campaignsStrong leadership and collaborative skills with experience across teamsProficiency in Microsoft Collaboration Suite, Adobe Creative Suite, CRM systems (Oracle CE), CMS (Drupal, WordPress), Email Service Providers (Klaviyo), and Digital Presence Platforms (YEXT) preferredAbility to thrive in a fast-paced environment and adapt to changeStrong team player with a customer-focused mindset and professional presenceExcellent creative thinking, problem-solving, analytical, and organizational skillsEducation- Bachelor's degree (Business or Marketing concentration) from accredited college or university
WORK ENVIRONMENT:
Works in a typical office environment at Corporate HQ/ in the Nashville area. Ability to travel domestically for career fairs, dealer/retail meetings up to 5% of the time.
PHYSICAL DEMANDS:
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Must be able to communicate effectively with employees through multiple forms of technology with telephone and computer. Must be able to receive and convey information.The person in this position needs to occasionally move about inside the office to access file cabinets, meeting rooms, copier/printer etc as well as have the ability to remain in a stationary position 50% of the time.Constantly operates a computer and other office productivity machinery, such as a copy machine and computer printer.Occasionally moves sewing machines weighing up to 30 pounds across the office as needed.
The Industry
The sewing machine industry is a global industry that is experiencing renewed growth. In developed markets, growth rates are projected to outpace GDP growth, according to Global Industry Analysts, Inc., the leading industry data source. Growth in these markets is driven by the millennial generation that is increasingly attracted to personalization, crafts and self-expression. In developing markets, the industry is expected to grow at 6.7% annually, fueled by the emerging middle class and the “need to sew” segment that uses sewing machines to support the household.
The Future
In 2021, SVP Worldwide was acquired by Platinum Equity (www.platinumequity.com), a global firm, founded by Tom Gores, specialized in mergers, acquisitions and operations of companies that provide mission-critical products, services and solutions in diverse industries. While Platinum Equity is the majority owner of SVP Worldwide, Ares Capital Corporation (who previously acquired SVP WW in 2018) continues to invest and own a portion of the company. Ares Capital Corporation (www.aresmgmt.com) is a leading publicly traded business development company