Ware2Go
Sr. Director, Marketing
Ware2Go, Atlanta, Georgia, United States, 30383
About Ware2Go
Ware2Go is a UPS company that provides end-to-end fulfillment and supply chain solutions with flexible agreements so brands can easily scale their operations up or down to meet the changing needs of their business. A diverse nationwide warehouse network, industry-leading service levels, and simple technology integrations make Ware2Go the ideal partner for brands of all sizes looking to delight their customers and protect their bottom line.
Recognized by Fast Company as one of the Best Workplaces for Innovators, this is a great opportunity to join a fast-growing company within the UPS brand and be a part of an intentional culture that believes in:Building an environment where talented people thriveConstant innovationDiversity, equity, and inclusionPosition Summary:
The Sr. Director of Marketing will be responsible for owning all aspects of our marketing strategy and execution to achieve aggressive growth goals. This leader will need to be an excellent communicator with a value creation mindset who will provide sound business judgment as we scale our business. This individual will be required to have an entrepreneurial spirit, a strategic mindset, a passion for technology, analytics and the ability to double the size of the business. They will be expected to deeply understand internal and external customers, create the right messaging and content to credibly tell the Ware2Go story, distribute content across all marketing channels, and ultimately develop brand equity that is recognized throughout the industry sector.
Duties & Responsibilities:
Create an annual marketing plan with marketing goals and a budget that are aligned to strategic initiatives and the overall business planDevelop and implement a brand marketing strategy to increase brand awareness and brand reputation that positions Ware2Go as an industry thought leader, employer of choice, and differentiation from competitionDevelop and implement a paid media strategy that allocates budget across paid advertising channels to drive sales pipeline while delivering a strong ROILead relationships with strategic partnerships including agency, channel partners, and UPS DIgital resources to deploy an integrated marketing plan that compliments internal resourcesUtilize analytics to measure all marketing campaigns, ad spend, trade shows, Webinar etc. and apply insights to adjust and or refine the marketing department's priorities in concert with the overall corporate strategy and strategic initiativesCreate culture of accountability by implementing goals that are quantifiable, structures to measure results regularly, and an agile marketing strategy that can be adapted quickly based on learningsPartner with peers across organizations to ensure internal and external brand and associated messaging is aligned and meeting best practices for engagementPartner with Sales, CS, and RevOps to create an end-to-end marketing journey that is connected, clear, and drives strong engagement and conversion metricsImplement systems, practices and programs to capture competitor activity and develop benchmarking that will improve overall marketing performance as well as create differentiation that is valued in the marketplaceAttract, inspire, coach, and develop team so that all organizational and departmental goals are met or exceededEstablish appropriate organizational design based on business goals and budget using ongoing analytics to ensure appropriate return on investmentsCreate organizational structure and identify and align leaders that will:Create, improve, and own all aspects of the marketing lifecycle and acquisition funnels as new channels emerge and our customer base grows.Create demand across all digital marketing channels including the website, paid advertising, organic social, SEO, content marketing, third party partnerships, account-based marketing, email, outbound prospecting, sales enablement (including tradeshow strategy in partnership with sales).Build the brand through strong content, thought-leadership, social media, PR and design/branding efforts.Create and scale repeatable growth processes to generate measurable revenue.
Required Qualifications:
5+ years’ experience as a senior marketing team leader at a tech-forward, B2B companyExperience in supply chain, logistics, warehousing/fulfillment, or eCommerce a plusStrength in demand generation marketing tactics and strategies in addition to having broad experience in digital marketing channels and tactics inclusive of inbound marketing, outbound prospecting, SEM/SEO, digital advertising, social media, email.Experience with Salesforce, Pardot, Salesloft, Full Story, GA4 ( google analytics )Analytical and data-driven in making critical decisions. Experience in developing key KPIs with ability to evolve metrics as the company grows to showcase department impact.Strong experience with marketing analytics + marketing technology, systems, and best practices.Experience managing a $3M+ budget with focus on testing/optimizing toward best investment.Feel for branding/storytelling and ability to create remarkable content to establish a leading, customer-centric brand.Ability to thrive in a fast-paced startup environment. Comfortable making decisions amidst ambiguity, strong bias for action.Adept at and enjoy partnering and collaborating cross-functionally.Team leadership and talent development including identification of high-potential talent.Personal Characteristics:
Exceptional relationship building and interpersonal skills that can influence and build bridges throughout the organization through consensus buildingFinancial and business acumen to look at things from a strategic perspectiveThe ability to identify, coach and performance manage those within department as well as mentor high potential leaders outside departmentResilient, resourceful, optimistic and energetic personality that is results orientedThe agility and ability to deal with ambiguity, complexity and shifting market conditionsImpeccable integrity and high ethical standards.Strong written and verbal communicator; direct, concise, and analytical.Dedicated to ongoing learning and self-development
EEO Statement
Integrated into our shared values is Ware2Go’s commitment to diversity. Ware2Go is committed to being a globally inclusive company where all people are treated fairly, recognized for their individuality, promoted based on performance and encouraged to strive to reach their full potential. We believe in understanding and respecting differences among all people. This concept encompasses but is not limited to human differences with regard to race, ethnicity, religion, gender, culture and physical ability. Every individual at Ware2Go has an ongoing responsibility to respect and support a globally diverse environment.
Statement to Third Party Agencies
To all recruitment agencies: Ware2Go only accepts resumes from agencies on the Ware2Go or UPS preferred supplier list. Ware2Go is not responsible for any fees or charges associated with unsolicited resumes.
Ware2Go is a UPS company that provides end-to-end fulfillment and supply chain solutions with flexible agreements so brands can easily scale their operations up or down to meet the changing needs of their business. A diverse nationwide warehouse network, industry-leading service levels, and simple technology integrations make Ware2Go the ideal partner for brands of all sizes looking to delight their customers and protect their bottom line.
Recognized by Fast Company as one of the Best Workplaces for Innovators, this is a great opportunity to join a fast-growing company within the UPS brand and be a part of an intentional culture that believes in:Building an environment where talented people thriveConstant innovationDiversity, equity, and inclusionPosition Summary:
The Sr. Director of Marketing will be responsible for owning all aspects of our marketing strategy and execution to achieve aggressive growth goals. This leader will need to be an excellent communicator with a value creation mindset who will provide sound business judgment as we scale our business. This individual will be required to have an entrepreneurial spirit, a strategic mindset, a passion for technology, analytics and the ability to double the size of the business. They will be expected to deeply understand internal and external customers, create the right messaging and content to credibly tell the Ware2Go story, distribute content across all marketing channels, and ultimately develop brand equity that is recognized throughout the industry sector.
Duties & Responsibilities:
Create an annual marketing plan with marketing goals and a budget that are aligned to strategic initiatives and the overall business planDevelop and implement a brand marketing strategy to increase brand awareness and brand reputation that positions Ware2Go as an industry thought leader, employer of choice, and differentiation from competitionDevelop and implement a paid media strategy that allocates budget across paid advertising channels to drive sales pipeline while delivering a strong ROILead relationships with strategic partnerships including agency, channel partners, and UPS DIgital resources to deploy an integrated marketing plan that compliments internal resourcesUtilize analytics to measure all marketing campaigns, ad spend, trade shows, Webinar etc. and apply insights to adjust and or refine the marketing department's priorities in concert with the overall corporate strategy and strategic initiativesCreate culture of accountability by implementing goals that are quantifiable, structures to measure results regularly, and an agile marketing strategy that can be adapted quickly based on learningsPartner with peers across organizations to ensure internal and external brand and associated messaging is aligned and meeting best practices for engagementPartner with Sales, CS, and RevOps to create an end-to-end marketing journey that is connected, clear, and drives strong engagement and conversion metricsImplement systems, practices and programs to capture competitor activity and develop benchmarking that will improve overall marketing performance as well as create differentiation that is valued in the marketplaceAttract, inspire, coach, and develop team so that all organizational and departmental goals are met or exceededEstablish appropriate organizational design based on business goals and budget using ongoing analytics to ensure appropriate return on investmentsCreate organizational structure and identify and align leaders that will:Create, improve, and own all aspects of the marketing lifecycle and acquisition funnels as new channels emerge and our customer base grows.Create demand across all digital marketing channels including the website, paid advertising, organic social, SEO, content marketing, third party partnerships, account-based marketing, email, outbound prospecting, sales enablement (including tradeshow strategy in partnership with sales).Build the brand through strong content, thought-leadership, social media, PR and design/branding efforts.Create and scale repeatable growth processes to generate measurable revenue.
Required Qualifications:
5+ years’ experience as a senior marketing team leader at a tech-forward, B2B companyExperience in supply chain, logistics, warehousing/fulfillment, or eCommerce a plusStrength in demand generation marketing tactics and strategies in addition to having broad experience in digital marketing channels and tactics inclusive of inbound marketing, outbound prospecting, SEM/SEO, digital advertising, social media, email.Experience with Salesforce, Pardot, Salesloft, Full Story, GA4 ( google analytics )Analytical and data-driven in making critical decisions. Experience in developing key KPIs with ability to evolve metrics as the company grows to showcase department impact.Strong experience with marketing analytics + marketing technology, systems, and best practices.Experience managing a $3M+ budget with focus on testing/optimizing toward best investment.Feel for branding/storytelling and ability to create remarkable content to establish a leading, customer-centric brand.Ability to thrive in a fast-paced startup environment. Comfortable making decisions amidst ambiguity, strong bias for action.Adept at and enjoy partnering and collaborating cross-functionally.Team leadership and talent development including identification of high-potential talent.Personal Characteristics:
Exceptional relationship building and interpersonal skills that can influence and build bridges throughout the organization through consensus buildingFinancial and business acumen to look at things from a strategic perspectiveThe ability to identify, coach and performance manage those within department as well as mentor high potential leaders outside departmentResilient, resourceful, optimistic and energetic personality that is results orientedThe agility and ability to deal with ambiguity, complexity and shifting market conditionsImpeccable integrity and high ethical standards.Strong written and verbal communicator; direct, concise, and analytical.Dedicated to ongoing learning and self-development
EEO Statement
Integrated into our shared values is Ware2Go’s commitment to diversity. Ware2Go is committed to being a globally inclusive company where all people are treated fairly, recognized for their individuality, promoted based on performance and encouraged to strive to reach their full potential. We believe in understanding and respecting differences among all people. This concept encompasses but is not limited to human differences with regard to race, ethnicity, religion, gender, culture and physical ability. Every individual at Ware2Go has an ongoing responsibility to respect and support a globally diverse environment.
Statement to Third Party Agencies
To all recruitment agencies: Ware2Go only accepts resumes from agencies on the Ware2Go or UPS preferred supplier list. Ware2Go is not responsible for any fees or charges associated with unsolicited resumes.