Rich Products
Digital Marketing Coordinator, Content Factory
Rich Products, Buffalo, New York, United States, 14266
Rich’s, also known as Rich Products Corporation, is a family-owned food company dedicated to inspiring possibilities. From cakes and icings to pizza, appetizers and specialty toppings, our products are used in homes, restaurants and bakeries around the world. Beyond great food, our customers also gain insights to help them stay competitive, no matter their size. Our portfolio includes creative solutions geared at helping food industry professionals compete in foodservice, retail, in-store bakery, deli, and prepared foods, among others. Working in 100 locations globally, with annual sales exceeding $4 billion, Rich’s is a global leader with a focus on everything that family makes possible. Rich’s®—Infinite Possibilities. One Family.
Purpose Statement
The Digital Marketing Coordinator, Content Factory* provides support to the Digital Demand Creation team to optimize the organization's digital marketing programs with a focus on content creation and management. Must be able to l ift 10-15 lbs and be able to stand for up to 4 hours while participating in photo or video shoots.
*This is a hybrid position based out of Buffalo, NY. Must be able to work a hybrid schedule of Mon & Fri work from home, Tues-Thurs work on site at world headquarters. You are required to work a Monday or Friday on occasion for video or photo shoots, but you will be able to swap it for another day off in the same week.
Key Accountabilities and Outcomes
Marketing Coordination (70%)
Leads content creation efforts in adherence of GS1 GDSN standards, Core Content and Optimized Content to drive syndication of quality content to all customers.
Maintain and deliver assets aligned to content creation standards as required and directed by leadership; ensure content aligns to Rich’s style guide, voice, and quality
Partner with internal stakeholders and agency partners to update and maintain assets within Rich’s Digital Asset Management (DAM) applications & vendor systems as necessary
Organize, backup and archive all content while following brand naming conventions and metadata management strategies following industry best practices.
Identify asset management operational and user efficiencies, continually developing skills and expertise in digital asset curation and syndication by being current with prevailing technologies in the digital world
Monitor, assess and report on progress against content creation activities.
Provide asset and content audits & support to maintain Rich’s websites, social media channels, consumer websites & the digital shelf.
Develop relationships with relevant vendors & agencies, and provide relevant, timely feedback
General Administration, as required (15%)
Provides administrative support to Sr. Vice President, Demand Creation; (expense reports, meeting coordination, etc.)
Provides governance support and meeting coordination for Demand Creation Team and other leadership meetings
Manages Team Contact Lists, SharePoint Sites (Demand Creation COE, Marketing Competency & Training, others)
Assists with onboarding of new associates
Supports ad-hoc marketing requests from Sr. Vice President and Demand Creation COE team members for presentations, meeting coordination
General Team Support (15%):
Provides support to the Director of Demand Creation/Digital Marketing regarding analyses of costs and raises budget compliance issues and looks for opportunities to reduce redundancy
Responsible for the proper coding of invoices and reconciliation against DC COE budgets
Provide back-up support to the Assistant Manager, Content Factory as necessary
Manage Agile Ceremonies and Calendars for Digital Customer Experience and Performance Marketing team.
Participate in Agile product development work to advance Digital Demand Creation initiatives, as required, including testing efforts.
Knowledge, Skills, and Experience
Bachelor's degree in marketing, business or related field is preferred but NOT required, with 2+ years of general business experience preferably in a marketing or sales function
Must be able to travel up to 5%
Knowledge of digital marketing, content creation, and management tools preferred
Must be able to lift 10-15 lbs/cases of products with the ability to stand for up to 4 hours while participating in photo or video shoots
Strong analytical skills and digital dexterity supported by intermediate to advanced knowledge of Excel
Demonstrated ability in being a fast learner and adapting to change
Ability to assimilate new software, technology, procedures and techniques as they are constantly introduced in this environment
Strong project management and process-minded work style
Experience in handling multiple assignments concurrently, possessing excellent organizational and time management skills, and being able to function in a fast-paced environment. Meticulous attention to detail.
Proactive approach with ability to anticipate, initiate, and prioritize
The ability to assume responsibility without direct supervision, exercise initiative and judgment, and make decisions within the scope of assigned authority is required
Demonstrated ability working with a variety of levels of management and internal/external customers
Solid verbal and written communication skills
Excellent at problem solving with the ability to understand the issue and provide workarounds
Professionalism and sense of responsibility
#LI-SS1
#earlycareers
COMPENSATION
In accordance with state law, the rate or range provided is Rich Products Corporation, its subsidiaries and affiliates ("Rich's"), reasonable estimate of the base compensation for this role. The actual amount may be higher or lower, based on non-discriminatory factors such as experience, knowledge, skills, abilities, shift differential, and location.
Annual Range/Hourly Rate
$46,546.55 - $62,974.74
Rich Products Corporation, its subsidiaries and affiliates (“Rich’s”), are committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee on the basis of race, color, religion, creed, national origin or ancestry, sex, age, physical or mental disability, veteran or military status, genetic information, gender identity, sexual orientation, marital status or any other legally recognized protected basis under federal, state, or local law. The information collected by this application is solely to determine suitability for employment, verify identity, and maintain employment statistics on applicants.
Applicants with disabilities may be entitled to reasonable accommodation under the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on Rich’s. Please contact Rich’s Human Resources department at hrhelp@rich.com if you need assistance completing this application or to otherwise participate in the application process.
Purpose Statement
The Digital Marketing Coordinator, Content Factory* provides support to the Digital Demand Creation team to optimize the organization's digital marketing programs with a focus on content creation and management. Must be able to l ift 10-15 lbs and be able to stand for up to 4 hours while participating in photo or video shoots.
*This is a hybrid position based out of Buffalo, NY. Must be able to work a hybrid schedule of Mon & Fri work from home, Tues-Thurs work on site at world headquarters. You are required to work a Monday or Friday on occasion for video or photo shoots, but you will be able to swap it for another day off in the same week.
Key Accountabilities and Outcomes
Marketing Coordination (70%)
Leads content creation efforts in adherence of GS1 GDSN standards, Core Content and Optimized Content to drive syndication of quality content to all customers.
Maintain and deliver assets aligned to content creation standards as required and directed by leadership; ensure content aligns to Rich’s style guide, voice, and quality
Partner with internal stakeholders and agency partners to update and maintain assets within Rich’s Digital Asset Management (DAM) applications & vendor systems as necessary
Organize, backup and archive all content while following brand naming conventions and metadata management strategies following industry best practices.
Identify asset management operational and user efficiencies, continually developing skills and expertise in digital asset curation and syndication by being current with prevailing technologies in the digital world
Monitor, assess and report on progress against content creation activities.
Provide asset and content audits & support to maintain Rich’s websites, social media channels, consumer websites & the digital shelf.
Develop relationships with relevant vendors & agencies, and provide relevant, timely feedback
General Administration, as required (15%)
Provides administrative support to Sr. Vice President, Demand Creation; (expense reports, meeting coordination, etc.)
Provides governance support and meeting coordination for Demand Creation Team and other leadership meetings
Manages Team Contact Lists, SharePoint Sites (Demand Creation COE, Marketing Competency & Training, others)
Assists with onboarding of new associates
Supports ad-hoc marketing requests from Sr. Vice President and Demand Creation COE team members for presentations, meeting coordination
General Team Support (15%):
Provides support to the Director of Demand Creation/Digital Marketing regarding analyses of costs and raises budget compliance issues and looks for opportunities to reduce redundancy
Responsible for the proper coding of invoices and reconciliation against DC COE budgets
Provide back-up support to the Assistant Manager, Content Factory as necessary
Manage Agile Ceremonies and Calendars for Digital Customer Experience and Performance Marketing team.
Participate in Agile product development work to advance Digital Demand Creation initiatives, as required, including testing efforts.
Knowledge, Skills, and Experience
Bachelor's degree in marketing, business or related field is preferred but NOT required, with 2+ years of general business experience preferably in a marketing or sales function
Must be able to travel up to 5%
Knowledge of digital marketing, content creation, and management tools preferred
Must be able to lift 10-15 lbs/cases of products with the ability to stand for up to 4 hours while participating in photo or video shoots
Strong analytical skills and digital dexterity supported by intermediate to advanced knowledge of Excel
Demonstrated ability in being a fast learner and adapting to change
Ability to assimilate new software, technology, procedures and techniques as they are constantly introduced in this environment
Strong project management and process-minded work style
Experience in handling multiple assignments concurrently, possessing excellent organizational and time management skills, and being able to function in a fast-paced environment. Meticulous attention to detail.
Proactive approach with ability to anticipate, initiate, and prioritize
The ability to assume responsibility without direct supervision, exercise initiative and judgment, and make decisions within the scope of assigned authority is required
Demonstrated ability working with a variety of levels of management and internal/external customers
Solid verbal and written communication skills
Excellent at problem solving with the ability to understand the issue and provide workarounds
Professionalism and sense of responsibility
#LI-SS1
#earlycareers
COMPENSATION
In accordance with state law, the rate or range provided is Rich Products Corporation, its subsidiaries and affiliates ("Rich's"), reasonable estimate of the base compensation for this role. The actual amount may be higher or lower, based on non-discriminatory factors such as experience, knowledge, skills, abilities, shift differential, and location.
Annual Range/Hourly Rate
$46,546.55 - $62,974.74
Rich Products Corporation, its subsidiaries and affiliates (“Rich’s”), are committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee on the basis of race, color, religion, creed, national origin or ancestry, sex, age, physical or mental disability, veteran or military status, genetic information, gender identity, sexual orientation, marital status or any other legally recognized protected basis under federal, state, or local law. The information collected by this application is solely to determine suitability for employment, verify identity, and maintain employment statistics on applicants.
Applicants with disabilities may be entitled to reasonable accommodation under the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on Rich’s. Please contact Rich’s Human Resources department at hrhelp@rich.com if you need assistance completing this application or to otherwise participate in the application process.