Confidential
Paid Media Director
Confidential, New York, New York, us, 10261
Leading Digital Creative agency is seeking a seasoned
Paid Media Director
to join our growing team. In this role you will lead the development and execution of innovative media campaigns across many interesting and dynamic clients. As a Paid Media Director, you'll leverage your expertise in data analysis, media planning, and team leadership to deliver exceptional results for our clients.All candidates who advance to the interview stage will be asked to provide specific examples of their skills and experience as they relate to the key responsibilities outlined in the job posting.
This will help us assess your qualifications and determine your suitability for the role. Please come prepared to discuss your accomplishments and how they align with the requirements of the Paid Media Director position.Key ResponsibilitiesStrategic Media PlanningDevelop comprehensive media strategies aligned with business objectives, leveraging data-driven insights and advanced analytics toolsDevelop multi-channel media plans that maximize reach, engagement, and conversion across digital and traditional platformsPlatform ExpertiseUtilize platforms like GWI, Nielsen, Comscore, and others to gather audience insights and inform strategic decisionsPerformance-Driven CampaignsFocus on driving results by optimizing media strategies and campaigns to meet or exceed KPIsUse advanced analytics to track and measure campaign performance, making real-time adjustments to improve ROI and ensure that media efforts are delivering maximum impactCommunications PlanningDevelop a communications planning framework to ensure consistent messaging across all media channelsWork closely with creative and content teams to ensure that media strategies are aligned with campaign messagingTeam LeadershipLead and mentor a team of media professionals, fostering a culture of continuous learning and innovationEnsure the team is proficient in the use of advanced media planning tools and stays updated on the latest industry trends and best practicesCross-Functional CollaborationPartner with analytics and research teams to leverage consumer insights and ensure that media plans are informed by the latest data and researchVendor ManagementManage relationships with media agencies and applicable vendorsInnovationStay updated on industry trends and identify new opportunities for media optimizationIdentify and implement new tools and platforms that can enhance media planning and execution, driving greater efficiency and effectivenessBudget ManagementOversee the media budget and provide detailed performance reportsQualificationsMinimum of 8-12 years of experience in media strategy, planning, or a related roleProven track record of developing and executing successful data-driven media campaignsDeep understanding of media channels, consumer behavior, and market trendsProficiency in using advanced media planning tools (GWI, Nielsen, Comscore)Strong analytical skills and ability to interpret complex dataExcellent communication and interpersonal skillsProven leadership experience and ability to foster a high-performance culture***This is a fully Remote Role. Hours are 9am-6pm est. no matter what time zone candidate resides in***
Paid Media Director
to join our growing team. In this role you will lead the development and execution of innovative media campaigns across many interesting and dynamic clients. As a Paid Media Director, you'll leverage your expertise in data analysis, media planning, and team leadership to deliver exceptional results for our clients.All candidates who advance to the interview stage will be asked to provide specific examples of their skills and experience as they relate to the key responsibilities outlined in the job posting.
This will help us assess your qualifications and determine your suitability for the role. Please come prepared to discuss your accomplishments and how they align with the requirements of the Paid Media Director position.Key ResponsibilitiesStrategic Media PlanningDevelop comprehensive media strategies aligned with business objectives, leveraging data-driven insights and advanced analytics toolsDevelop multi-channel media plans that maximize reach, engagement, and conversion across digital and traditional platformsPlatform ExpertiseUtilize platforms like GWI, Nielsen, Comscore, and others to gather audience insights and inform strategic decisionsPerformance-Driven CampaignsFocus on driving results by optimizing media strategies and campaigns to meet or exceed KPIsUse advanced analytics to track and measure campaign performance, making real-time adjustments to improve ROI and ensure that media efforts are delivering maximum impactCommunications PlanningDevelop a communications planning framework to ensure consistent messaging across all media channelsWork closely with creative and content teams to ensure that media strategies are aligned with campaign messagingTeam LeadershipLead and mentor a team of media professionals, fostering a culture of continuous learning and innovationEnsure the team is proficient in the use of advanced media planning tools and stays updated on the latest industry trends and best practicesCross-Functional CollaborationPartner with analytics and research teams to leverage consumer insights and ensure that media plans are informed by the latest data and researchVendor ManagementManage relationships with media agencies and applicable vendorsInnovationStay updated on industry trends and identify new opportunities for media optimizationIdentify and implement new tools and platforms that can enhance media planning and execution, driving greater efficiency and effectivenessBudget ManagementOversee the media budget and provide detailed performance reportsQualificationsMinimum of 8-12 years of experience in media strategy, planning, or a related roleProven track record of developing and executing successful data-driven media campaignsDeep understanding of media channels, consumer behavior, and market trendsProficiency in using advanced media planning tools (GWI, Nielsen, Comscore)Strong analytical skills and ability to interpret complex dataExcellent communication and interpersonal skillsProven leadership experience and ability to foster a high-performance culture***This is a fully Remote Role. Hours are 9am-6pm est. no matter what time zone candidate resides in***