The Walt Disney Company
Digital Marketing Specialist (Project Hire)
The Walt Disney Company, Burbank, California, United States, 91520
Disney Entertainment Studios segment encompasses global entertainment media and content, including streaming. The Disney Entertainment Brand & Editorial Team oversees social programming and engagement for @Disney platforms. Along with the development, strategy, planning, publishing, and operations for @Disney, @MickeyMouse, @MinnieMouse, @TheMuppets,
@DisneyPrincesses and Disney.com across digital and social platforms.Responsibilities include brand platform development, content creation, event strategies, digital brand marketing, corporate social responsibility amplification, studio title marketing campaign integration, and cross-line-of-business support.An experienced Digital Marketing Specialist/social media strategist is needed for the Disney Entertainment Brand & Editorial Team to join a group of social programming and engagement teams managing @Disney social media platforms.*Please note
- this role has a projected end date of September 2025Job Responsibilities:Under the guidance of a Manager, this role’s responsibilities include supporting Disney and Franchise handles in the following ways:ContentResponsible for the day-to-day programming of social content across all platforms, tagging for reporting, calendar maintenance, and asset management in collaboration with team strategists and coordinators
Proposing copy and creative in collaboration with social and digital leadership that is consistent with brand voice, tone, and positioning of campaign and/or title
Ideate new social concepts to engage and entertain digital audiences, leaning into applicable brand-safe trends, where appropriate
Digital Trends and Platform Updates:Stay abreast of digital trends and platform updates to inform strategy and execution
Social Media and Event Coverage:Assist with live content coverage and execution for talent press junkets, content shoots, and marketing events as needed
Community Engagement:Review and draft copy tied to community engagement efforts across platforms
Identify and pursue UGC opportunities with the support of Managers
Partner with vendor to source engagement and UGC opportunities
Content programming
Asset Management:Route all assets to the necessary stakeholders for internal approvals (Legal, Clearances, Brands & Franchise, etc.) and clearly communicate feedback to ensure content meets business standards
Deliver all final approved assets and copy to relevant partners while ensuring that publishing timing and tagging of content is aligned to the wider marketing plans as well as reporting needs
Partners:Collaborate with internal and external teams through the lifecycle of content development, from strategy, positioning, content ideation, concepting, scripting, production, routing, to final execution and delivery of approved assets across all channels domestically for amplification and support
Liaise daily with teams for amplification and support of priorities across pertinent @Disney channels
Basic Qualifications:Minimum of 2+ years social media or community management experience within consumer-facing media or global brand
BA or BS in Journalism, Film, Marketing, and/or relevant field or 2+ years experience
Familiarity with Disney brand and content
Familiarity with Disney+ platform
Excellent writing skills with the ability to translate traditional marketing content into engaging and brand relevant conversations
Passion for storytelling, listening to what the community has to say
Basic understanding of digital analytics and performance tracking
Superior knowledge of social platforms and its native products
Ability to be nimble and adapt quickly to new technologies and processes
Polished in presentation and communication
Be able to find creative solutions to challenges and use data to drive content development and programming decisions
Passion, appreciation, and knowledge of Disney movies, Disney+ series, shorts, and characters
Proficient in the use of Microsoft Office (Excel, Word, PowerPoint), Google Suite, and Box
Understanding of Social Media platforms required such as YouTube, Facebook, Twitter, Instagram, and Tik Tok.
Outstanding organizational and communication skills
Ability to manage multiple projects and creative ideas on tight deadlines in a fast-paced environment
Team player with a strong work ethic and high level of confidentiality
Strong attention to detail and ability to use sound judgement
Preferred Qualifications:Previous experience with CRM tools – AirTable, Smartsheets, and/or Zendesk preferred
Experience in Sprinklr, Creator Studio, Keynote, Google Slides,
Experience within brand entertainment marketing and/or streaming services a plus
Previous experience working with large, matrixed organizations a plus
The hiring range for this position in Glendale, CA is $63,400 to $85,000 per year based on a 40-hour work week. The amount of hours scheduled per week may vary based on business needs. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.
@DisneyPrincesses and Disney.com across digital and social platforms.Responsibilities include brand platform development, content creation, event strategies, digital brand marketing, corporate social responsibility amplification, studio title marketing campaign integration, and cross-line-of-business support.An experienced Digital Marketing Specialist/social media strategist is needed for the Disney Entertainment Brand & Editorial Team to join a group of social programming and engagement teams managing @Disney social media platforms.*Please note
- this role has a projected end date of September 2025Job Responsibilities:Under the guidance of a Manager, this role’s responsibilities include supporting Disney and Franchise handles in the following ways:ContentResponsible for the day-to-day programming of social content across all platforms, tagging for reporting, calendar maintenance, and asset management in collaboration with team strategists and coordinators
Proposing copy and creative in collaboration with social and digital leadership that is consistent with brand voice, tone, and positioning of campaign and/or title
Ideate new social concepts to engage and entertain digital audiences, leaning into applicable brand-safe trends, where appropriate
Digital Trends and Platform Updates:Stay abreast of digital trends and platform updates to inform strategy and execution
Social Media and Event Coverage:Assist with live content coverage and execution for talent press junkets, content shoots, and marketing events as needed
Community Engagement:Review and draft copy tied to community engagement efforts across platforms
Identify and pursue UGC opportunities with the support of Managers
Partner with vendor to source engagement and UGC opportunities
Content programming
Asset Management:Route all assets to the necessary stakeholders for internal approvals (Legal, Clearances, Brands & Franchise, etc.) and clearly communicate feedback to ensure content meets business standards
Deliver all final approved assets and copy to relevant partners while ensuring that publishing timing and tagging of content is aligned to the wider marketing plans as well as reporting needs
Partners:Collaborate with internal and external teams through the lifecycle of content development, from strategy, positioning, content ideation, concepting, scripting, production, routing, to final execution and delivery of approved assets across all channels domestically for amplification and support
Liaise daily with teams for amplification and support of priorities across pertinent @Disney channels
Basic Qualifications:Minimum of 2+ years social media or community management experience within consumer-facing media or global brand
BA or BS in Journalism, Film, Marketing, and/or relevant field or 2+ years experience
Familiarity with Disney brand and content
Familiarity with Disney+ platform
Excellent writing skills with the ability to translate traditional marketing content into engaging and brand relevant conversations
Passion for storytelling, listening to what the community has to say
Basic understanding of digital analytics and performance tracking
Superior knowledge of social platforms and its native products
Ability to be nimble and adapt quickly to new technologies and processes
Polished in presentation and communication
Be able to find creative solutions to challenges and use data to drive content development and programming decisions
Passion, appreciation, and knowledge of Disney movies, Disney+ series, shorts, and characters
Proficient in the use of Microsoft Office (Excel, Word, PowerPoint), Google Suite, and Box
Understanding of Social Media platforms required such as YouTube, Facebook, Twitter, Instagram, and Tik Tok.
Outstanding organizational and communication skills
Ability to manage multiple projects and creative ideas on tight deadlines in a fast-paced environment
Team player with a strong work ethic and high level of confidentiality
Strong attention to detail and ability to use sound judgement
Preferred Qualifications:Previous experience with CRM tools – AirTable, Smartsheets, and/or Zendesk preferred
Experience in Sprinklr, Creator Studio, Keynote, Google Slides,
Experience within brand entertainment marketing and/or streaming services a plus
Previous experience working with large, matrixed organizations a plus
The hiring range for this position in Glendale, CA is $63,400 to $85,000 per year based on a 40-hour work week. The amount of hours scheduled per week may vary based on business needs. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.