Bio-Techne
Senior Director of Digital Marketing
Bio-Techne, Englewood, Colorado, us, 80151
Salary range: 160-230K
By joining the Bio-Techne team you will have an impact on cutting-edge research that is a catalyst for better health and longer life. Bio-Techne provides tools for researchers in Life Sciences and Clinical Diagnostics.
The Senior Director of Digital Marketing will lead Bio-techne's Digital Marketing efforts and is responsible for the execution of digital marketing strategies to increase brand awareness, drive customer acquisition, and increase revenue.
Key Responsibilities:
Develop and execute the Global Digital Marketing strategy for Bio-techne while ensuring alignment with the needs of business stakeholders.
Supervise a team of professionals to develop and execute digital marketing strategies across multiple channels including website, social media, email, content marketing, SEO, PPC/SEM, and display advertising.
Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points. Prepare strategies and plans to optimize the customer experience.
Establish and monitor Digital Marketing key performance indicators. Continuously test and optimize marketing strategies based on data insights to improve performance and drive results.
Oversee the effort to conduct market research and analysis to keep up to date on industry trends and changes in consumer behavior and use this data to inform marketing strategies.
Work collaboratively with cross-functional teams including business units, product marketing, sales, and other marketing teams to create integrated marketing campaigns.
Establish and manage budgets for digital marketing campaigns, and track and report on the effectiveness and return on investment of these campaigns.
Manage a team of digital marketing professionals, providing mentorship, guidance, and training as needed.
Stay up to date on digital marketing tools and technologies and identify opportunities to leverage new platforms and channels to reach target audiences.
Interact internally and externally with executive level management, negotiate critical matters, and influence policymaking.
Understand company and executive objectives and demonstrate capability to align and execute on the goals of functional areas.
Work closely with various teams globally to prioritize website enhancements/optimizations.
Qualifications
Education and Experience:
Bachelor's degree in marketing, business, or a related field
7+ years of experience in Key Responsibilities, with at least 5 years of experience in a leadership role
Ability to lead performance, career development, and talent management initiatives
A science background is a plus, but not required
Proven experience developing and executing successful digital marketing strategies.
Experience leading teams in projects and procedural changes of large scope
Strong analytical skills and data-driven thinking
Ability to work in a collaborative team environment
Responsible for partnering with key leaders to accomplish objectives of the organization and division
Strong understanding of digital marketing channels and platforms, as well as industry trends and best practices.
Excellent communication, collaboration, and leadership skills
Ability to manage multiple projects and priorities in a fast-paced environment
Analytical thinking and data-driven decision-making skills
Ability to independently troubleshoot issues of high complexity.
Performs additional duties as assigned
By joining the Bio-Techne team you will have an impact on cutting-edge research that is a catalyst for better health and longer life. Bio-Techne provides tools for researchers in Life Sciences and Clinical Diagnostics.
The Senior Director of Digital Marketing will lead Bio-techne's Digital Marketing efforts and is responsible for the execution of digital marketing strategies to increase brand awareness, drive customer acquisition, and increase revenue.
Key Responsibilities:
Develop and execute the Global Digital Marketing strategy for Bio-techne while ensuring alignment with the needs of business stakeholders.
Supervise a team of professionals to develop and execute digital marketing strategies across multiple channels including website, social media, email, content marketing, SEO, PPC/SEM, and display advertising.
Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points. Prepare strategies and plans to optimize the customer experience.
Establish and monitor Digital Marketing key performance indicators. Continuously test and optimize marketing strategies based on data insights to improve performance and drive results.
Oversee the effort to conduct market research and analysis to keep up to date on industry trends and changes in consumer behavior and use this data to inform marketing strategies.
Work collaboratively with cross-functional teams including business units, product marketing, sales, and other marketing teams to create integrated marketing campaigns.
Establish and manage budgets for digital marketing campaigns, and track and report on the effectiveness and return on investment of these campaigns.
Manage a team of digital marketing professionals, providing mentorship, guidance, and training as needed.
Stay up to date on digital marketing tools and technologies and identify opportunities to leverage new platforms and channels to reach target audiences.
Interact internally and externally with executive level management, negotiate critical matters, and influence policymaking.
Understand company and executive objectives and demonstrate capability to align and execute on the goals of functional areas.
Work closely with various teams globally to prioritize website enhancements/optimizations.
Qualifications
Education and Experience:
Bachelor's degree in marketing, business, or a related field
7+ years of experience in Key Responsibilities, with at least 5 years of experience in a leadership role
Ability to lead performance, career development, and talent management initiatives
A science background is a plus, but not required
Proven experience developing and executing successful digital marketing strategies.
Experience leading teams in projects and procedural changes of large scope
Strong analytical skills and data-driven thinking
Ability to work in a collaborative team environment
Responsible for partnering with key leaders to accomplish objectives of the organization and division
Strong understanding of digital marketing channels and platforms, as well as industry trends and best practices.
Excellent communication, collaboration, and leadership skills
Ability to manage multiple projects and priorities in a fast-paced environment
Analytical thinking and data-driven decision-making skills
Ability to independently troubleshoot issues of high complexity.
Performs additional duties as assigned